Where do you look for growth when you are already the market leader?
An established brand looking for new opportunities
Hunter has been manufacturing Wellington boots since 1856. Having been a favourite of those with traditional country roots for decades, their original product leapt shot to fashion fame in 2010 and enjoying a steep growth trajectory.
Having supported the due diligence ahead of Searchlight Capital’s investment in Hunter, we have continued to work with Hunter’s management team on their growth expansion.
“Our original due diligence work and recommendations provided the blueprint for Hunter’s growth plan in its key markets and supported the development of a fashion/lifestyle proposition for the brand.“
Strategic advice and guidance on where to invest and how to grow
As the market leader in the Wellington boot category in the UK, Hunter wanted to explore new opportunities through international expansion and diversification.
We delivered market and consumer insight and strategic advice and guidance to the management team as Hunter grew its share and expanded across Europe, US and Asia.
This consisted of helping them locate opportunities for growth, understand their brand positioning in the new market and the most effective way to approach expansion.
Delivering the right foundations to build on
Our original due diligence works and recommendations provided the blueprint for Hunter’s growth plan in its key markets and supported the development of a fashion / lifestyle proposition for the brand.
Incite continues to support management as they seek to maximise the value of growth opportunities.