Wednesday 10th November 11-11:30am (UK)

As the pandemic hit in early 2020, demand for home delivered groceries rocketed, with a quarter of U.K. food shoppers ordering their groceries online for the first time. Established retailers scrambled to meet the huge spike in demand and delivery slots sold out as quick as the proverbial hot cakes.
Deliveroo was already an established leader in the takeaway delivery sector, with a mission to be the “platform that people turn to whenever they think about food.” Whilst it had trialled grocery delivery on a small scale in the U.K. since 2018, the huge potential of ODC (on demand convenience), an emerging channel driven by the pandemic, presented Deliveroo with an urgent challenge: adapt and innovate rapidly, or lose out. Time to pivot.
We’ll share the story of how Deliveroo’s Insiders Community supported rapid NPD and innovation in the ODC space, transforming the company into a retail sector disruptor – one which now partners with 16 leading supermarket brands and has just announced its Hop rapid grocery delivery service, in partnership with Morrisons.
Key Takeaways:
  1. The crucial role that insight played in the rapid (almost overnight) growth of the £1.4 billion ODC sector.
  2. Why and how insight communities are the best tool for delivering efficient, agile and continued insight solutions.
  3. A mini case study on identifying and sizing new demand spaces within ODC.

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Sarah Askew

Innovation Director at Researchbods

Sarah has over 17 years’ experience as a hands on researcher and digital research specialist. Her role is to develop our toolkit of solutions inline with technological advances in the industry, including the development of our in-house insight community platform, ex-plor. She works with clients to understand their research challenges, signposting existing tools to suit their needs, and identifying new ways to innovative and gain a deeper understanding of consumer behaviour.

Frances Revel

Head of Quant

Frances has 10 years’ experience in brand, advertising and media research. In her time she’s worked on research and insight across blue chip brands with a particular focus on the media space. In her previous role she led an award winning insight team at independent media agency, the7stars. We’re lucky to have her as part of our team, delivering top notch client service across our major insight community clients such as ITV, The Telegraph, NBC Universal and Deliveroo. On top of all that, she’s been an MRG committee member since 2018.