The STRAT7 group continues to grow with the addition of a specialist business strategy offering. The newly launched company, named STRAT7+, will support companies who want to create and deploy a strategic brand and insight driven growth plan.

This builds on existing STRAT7 group capabilities in data collection, analytics and insight from specialist agencies ResearchBods, Bonamy Finch and LiFE.

STRAT7+ is based in Stockholm and will be led by Martin Hörnqvist, who has previously held extensive c-level business development and leadership roles in global companies. Martin also has experience in academic research, as well as senior insight and data management roles.

Martin Hörnqvist, CEO at STRAT7+ comments:

“We are truly passionate about the power of real customer and market understanding in driving commercial brand growth. We don’t think of ourselves as consultants, we are a group of senior executives with successful track records in imagining and delivering global growth for leading brands across several industries. This is what we have done in the past and this is what we will do in the future.

We know, from long operational experience, that the only way to successfully grow a branded business is to have a strong execution plan, founded in solid facts, data and profound, insightful analysis, which is creatively elevated into a purposeful vision. With this, and continuous and agile development against set targets and measurable outcomes, nothing is impossible.”

Barrie Brien, CEO at STRAT7 adds:

“We’re delighted to have Martin and his team on board as we continue to bolster the STRAT7 group offering. They bring a wealth of strategic experience and knowledge to our existing data collection, analytics and insight capabilities. Our specialist agencies are committed to delivering excellence to new and existing global clients, creating a data driven strategy that is tailored to each individual business for maximum success.

To find out more about STRAT7+ and get in touch with the team click here.


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