Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# STRAT7: In times of unprecedented change, we believe only truly customer-centric brands succeed.  

Our integrated ecosystem of 400+ experts, powered by proprietary AI-driven technology, provides real-time insights into changing customer behaviour.

We equip you with the actionable strategies and foresight needed to navigate disruption, accelerate customer-centric growth and achieve meaningful commercial advantage.

## Sitemaps
[XML Sitemap](https://strat7.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Synthetic data: What your CMO needs to know](https://strat7.com/blogs/synthetic-data-what-your-cmo-needs-to-know/): STRAT7 tested synthetic data against real survey responses two years running. Accurate at the topline, unreliable beneath it. What insight leaders need to know before buying.
- [Why understanding the growth strategy problem isn’t enough](https://strat7.com/blogs/why-understanding-the-growth-strategy-problem-isnt-enough/): Most established consumer goods businesses understand why growth has stalled. The harder challenge is turning that understanding into action.
- [The market research capability gap that AI tools won’t fill](https://strat7.com/blogs/ai-capability-insight-teams/): AI tools are now the easy part. The harder part is your team’s ability to evaluate them, integrate them, and advise the business on where they help and where they don’t.
- [AI in market research: Three case studies of what’s now possible](https://strat7.com/blogs/ai-market-research-case-studies/): AI in market research is opening up work that wasn’t commercially viable before. Three real client projects through Nucleus show what’s now possible.
- [AI won’t replace your research team, it will change what they do](https://strat7.com/blogs/ai-changing-role-research-consultants/): AI vendors promise faster, cheaper research. Insight leaders are still right to push back. The case for caution, and how to use AI in market research without losing rigour.
- [Why good ideas die inside large organisations](https://strat7.com/blogs/why-good-ideas-die-inside-large-organisations/): Most innovation doesn't fail because companies lack insight. It fails because organisations struggle to act on what they already know.
- [What customers across UK generations want from a financial brand](https://strat7.com/blogs/generation-gap-in-financial-services/): The generation gap in financial services is widening. New UK data shows what Gen Z, Millennials, Gen X and Boomers each want from a financial brand.
- [The GLP-1 shift: Why this isn’t a diet trend, it’s a permanent market reset](https://strat7.com/blogs/glp1-why-this-isnt-a-diet-trend/): AI agents are starting to influence purchasing decisions on behalf of consumers. STRAT7 explains what this means for brands, retailers, and the future of FMCG.
- [Beyond food & drink: The GLP-1 opportunities hiding in plain sight](https://strat7.com/blogs/beyond-food-drink-the-glp-1-opportunities-hiding-in-plain-sight/): 79% of GLP-1 users experience side effects - and those side effects are creating commercial opportunities in hydration, supplements, skincare, haircare, and beyond.
- [Has financial services marketing pivoted too far towards Gen Z?](https://strat7.com/blogs/gen-z-financial-services-marketing/): Has financial services marketing pivoted too far towards Gen Z? Our four-generation UK study shows what brands risk with the customers who hold the assets.
- [How the patient journey is about to be redrawn](https://strat7.com/blogs/ai-patient-journey-redrawn/): AI will accelerate some patient journeys, stall others and reroute the rest. STRAT7 maps where the patient journey bends and two actions for pharma.
- [The AI-primed patient is already in the consultation room. Pharma needs to act now](https://strat7.com/blogs/ai-primed-patient/): The AI-primed patient is already in the consultation room. New STRAT7 data: 45.5% of consumers plan to use ChatGPT Health. Here's what pharma should do now.
- [Two generations, two completely different relationships with money](https://strat7.com/blogs/millennial-financial-behaviour-ai/): New STRAT7 research reveals who is turning to AI for financial advice, what they're asking, and why the trust gap is the real opportunity for financial brands.
- [Consumers rate AI higher than their financial advisor. But they don’t trust it, yet](https://strat7.com/blogs/ai-financial-advice-trust-gap/): ChatGPT scores higher on satisfaction than paid financial advisors (76% vs 72%) - but trust sits at just 53%. STRAT7 research reveals why that gap is the sector's biggest opportunity.
- [How AI is changing financial customer behaviour](https://strat7.com/blogs/how-ai-is-changing-financial-customer-behaviour/): New STRAT7 research shows that 55% of UK adults use AI for financial questions and rate it higher than paid advisors. We share who they are and what they’re asking.
- [Transformation under pressure: Takeouts from insight leaders across the healthcare industry](https://strat7.com/blogs/takeouts-insight-leaders-healthcare-industry/): STRAT7 brought together senior insight leaders from across the healthcare and pharmaceutical industry for an honest conversation about what's working and what's keeping them up at night.
- [Does the CPG industry have a sameness problem?](https://strat7.com/blogs/cpg-industry-sameness-problem/): Spending a week on the floor at Natural Products Expo West in Anaheim, California has given us food for thought. We share insights on where CPG leaders need to compete.
- [Less WEIRD than feared: What insight teams need to know about LLMs](https://strat7.com/blogs/what-insight-teams-need-to-know-about-llms/): Our recent study explored whether modern Large Language Models (LLMs) can simulate attitudes across different cultural contexts - and what the results mean for research teams using AI today.
- [6 shifts redefining the insights function in healthcare](https://strat7.com/blogs/healthcare-insights-function/): We explore the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
- [Navigating change in biotechnology: Q&A with STRAT7 Health team](https://strat7.com/blogs/navigating-change-in-biotechnology/): We explore the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
- [AI anxiety paradox: Why insight teams are right to be cautious](https://strat7.com/blogs/ai-anxiety-paradox-insight-teams-cautious/): We explore the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
- [Elevating your healthcare strategy through cultural intelligence](https://strat7.com/blogs/healthcare-cultural-intelligence/): STRAT7 explores the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
- [What insight leaders really need from AI: Q&A with our COO](https://strat7.com/blogs/what-insight-leaders-really-need-from-ai/): A conversation with our COO Jonathan Clough on why we built STRAT7 Nucleus, what makes our AI approach different, and what clients are saying about AI-augmented research.
- [Navigating change in healthcare: Q&A with STRAT7 Health leads](https://strat7.com/blogs/strat7-health-leads-qa/): We explore the trends shaping the healthcare sector and how insight teams can help organisations not just adapt, but thrive.
- [Topic modelling in market research: How to unlock insights from unstructured data ](https://strat7.com/blogs/topic-modelling-market-research/): Learn how STRAT7 Bonamy Finch uses topic modelling and unstructured data analysis to uncover real consumer insights and support smarter business decisions.
- [Four reasons storytelling matters in consumer research](https://strat7.com/blogs/reasons-storytelling-matters-consumer-research/): We’ve seen storytelling unlock breakthroughs in product development, marketing, and customer experience. Here are four reasons your team should lean into narrative when sharing consumer research.
- [The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful](https://strat7.com/blogs/pillars-of-segmentation-deployment/): Creating segments is easy. Deploying them is what drives results. Discover the three pillars of successful segmentation deployment make it matter, memorable and meaningful and learn how to embed customer insights into real-world decisions that fuel growth.
- [Making your segmentation connect: How to link segments to your existing data and activities](https://strat7.com/blogs/making-segmentation-connect/): Segmentation only works if your teams can use it. Learn how to link your customer segments to your existing data, campaigns and day-to-day workflows - so segmentation becomes a practical driver of growth, not just an insight on a slide.
- [Low vs high purchase frequency: Tailoring your segmentation approach](https://strat7.com/blogs/low-vs-high-purchase-frequency/): How often people buy should shape how you segment them. Discover when to focus on person-based vs occasion-based segmentation, and how aligning your strategy with purchase frequency unlocks deeper insights, smarter innovation, and real-world impact.
- [Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?](https://strat7.com/blogs/survey-based-vs-database-vs-hybrid-segmentation/): Confused by segmentation options? This guide compares survey-based, database and hybrid segmentation - helping you choose the right approach for your business goals, data assets and resources. Whether you're after quick wins or long-term growth, find out which method will help you win at change.
- [Setting clear goals for your segmentation project: Tools and frameworks](https://strat7.com/blogs/segmentation-project-goals/): Set your segmentation up for success. Learn how to define clear goals using proven tools and frameworks so your segmentation delivers real business impact, not just interesting insights. Avoid common pitfalls and build the foundation for lasting ROI.
- [3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate ](https://strat7.com/blogs/driving-growth-with-segmentation/): Segmentation is only powerful when it drives action. Learn the three strategic ways to turn customer insights into growth - identifying where to play, how to win and how to activate your strategy with real-world examples and measurable impact.
- [What is customer segmentation and why it matters for business growth](https://strat7.com/blogs/what-is-customer-segmentation/): Segmentation is more than a data exercise—it’s a growth engine. Learn three powerful ways to use segmentation to identify where to play, how to win, and how to activate strategies that unlock measurable business results.
- [What AI search means for market segmentation](https://strat7.com/blogs/what-ai-search-means-for-market-segmentation/): AI search is changing how consumers make decisions and how brands must segment them. Discover why needs-based segmentation is more important (and more actionable) than ever.
- [WEIRD in, WEIRD out: How AI tools are making the world look weird](https://strat7.com/blogs/weird-in-weird-out/): Why today’s AI thinks American, and why that’s a problem. This provocative read from STRAT7 explores how generative AI tools mirror a narrow slice of humanity "WEIRD cultures" and what that means for global insight, research and innovation. Discover how to protect cultural nuance in an automated world.
- [How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)](https://strat7.com/blogs/choosing-customer-segmentation-data/): Not all data drives results. Learn how to choose the right mix of demographics, behaviours, attitudes and needs to build a customer segmentation that’s both statistically powerful and practically actionable so your teams can use it to fuel real business growth.
- [Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era](https://strat7.com/blogs/marketing-modelling-mix-comeback/): Advances in modelling techniques, increased computing power, a shift toward causal inference over simple statistical fit, and improved visualisations are helping to bring MMM into the marketing toolkit.
- [The future of travel & leisure: Navigating now, next, and beyond](https://strat7.com/blogs/the-future-of-travel-leisure/): Today, travel and leisure brands aren’t just competing on things like location or pricing. They’re competing on how well they understand the consumer’s emotional needs. Travellers no longer ask, “Where can I go?” or “what can I do?”, but “What will this experience mean to me?”
- [Your strategic guide to navigating consumer health convergence](https://strat7.com/blogs/navigating-consumer-health-convergence/): Is your consumer health brand facing an identity crisis?
- [STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs](https://strat7.com/blogs/ai-innovation-lab-back-to-base/): The remarkable thing about innovation labs is they have a tendency to innovate even when their supposed leader is elsewhere, juggling floor plans and debating the ergonomic merits of various desk configurations.
- [Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging](https://strat7.com/blogs/week-three-strat7-ai-innovation-lab/): As we wrap up our third week at the STRAT7 AI Innovation Lab, I'm struck by how quickly things evolve in the AI space. What seemed cutting-edge just three weeks ago is now commonplace, and what seemed impossible is now on our roadmap. This rapid evolution brings both excitement and challenges.
- [A week in the life of the STRAT7 AI Innovation Lab](https://strat7.com/blogs/week-in-the-life-ai-innovation-lab/): It's been a week since we launched the Strat7 AI Innovation Lab, and we haven't stopped for breath! Our focus has been on two main things: making our internal LLM better and building quick prototypes to show what AI can actually do in practice.
- [The STRAT7 AI Innovation Lab: Navigating the AI Revolution](https://strat7.com/blogs/navigating-the-ai-revolution/): In a world where change happens at lightning speed, the launch of the STRAT7 AI Innovation Lab feels like both a bold step forward and a necessary adaptation to our rapidly evolving technological landscape.
- [The overlooked generation: Redefining financial services for Baby Boomers](https://strat7.com/blogs/financial-services-for-boomers/): Discover how Gen Z and Millennials approach finances differently and what financial institutions can do to meet their unique needs and entrepreneurial spirit.
- [Generation squeezed: How Gen X navigates financial pressures from all sides](https://strat7.com/blogs/how-genx-navigates-financial-pressures/): Discover how Gen X approaches finance differently to other age cohorts, and how financial institutions can better meet this squeezed generation’s unique needs.
- [Millennials and Zoomers: Understanding the financial mindset of younger generations](https://strat7.com/blogs/younger-generations-financial-mindsets/): Discover how Gen Z and Millennials approach finances differently and what financial institutions can do to meet their unique needs and entrepreneurial spirit.
- [Nobody puts Baby in the corner: Category visioning for customer-centric growth](https://strat7.com/blogs/category-vision-customer-centric-growth/): The argument for making Category Visioning the top dog in marketing strategy
- [Why ecosystems are the future of the research industry](https://strat7.com/blogs/why-ecosytems-are-the-future-of-the-research-industry/): In conversation with Peter Kneale, Group Strategy Director, STRAT7 
- [Synthetic data in market research – an expert perspective](https://strat7.com/blogs/synthetic-data-in-market-research/): In this Q&A, Hasdeep Sethi, Data Science Director and AI Lead at STRAT7, discusses synthetic data's role in market research, the impact it’s having on the industry, and the trade-off that needs to be made between speed and precision.
- [MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways](https://strat7.com/blogs/mrs-conference-ai-2025/): The MRS AI conference in London (23rd January 2025) brought together experts from the insights and research industry to discuss how artificial intelligence is shaping the future of research, where it’s headed and what we can expect in the months ahead.
- [A well trained assistant](https://strat7.com/blogs/a-well-trained-assistant/): Welcome to our fifth and final blog on STRAT7’s new AI product - our segment chatbot.
- [Putting our segment chatbot to the test](https://strat7.com/blogs/putting-our-segment-chatbot-to-the-test/): Welcome to our fourth blog on STRAT7’s new AI product where we are putting our segment chatbot to the test in a real-world restaurant concept study.
- [Simulated conversations vs fully synthetic data](https://strat7.com/blogs/simulated-conversations-vs-fully-synthetic-data/): Welcome to our third blog on STRAT7’s new AI product - our segment chatbot.
- [A chatbot with principles](https://strat7.com/blogs/a-chatbot-with-principles/): Welcome to our second blog on STRAT7’s new AI product - our segment chatbot.
- [How a CEO can get closer to their customers](https://strat7.com/blogs/how-a-ceo-can-get-closer-to-their-customers/): Welcome to our five-part blog series on STRAT7’s new AI product – our segment chatbot.
- [Maximising brand potential to guide business growth](https://strat7.com/blogs/maximising-brand-potential-to-guide-business-growth/): Continuing in our brand series, in this iteration, we will explore the importance of understanding, creating and maintaining brand value and why 'brand' is a key driver of commercial value.
- [Preparing for change needs a jazz musician’s mentality](https://strat7.com/blogs/preparing-for-change-needs-a-jazz-musicians-mentality/): Our CEO Barrie Brien's latest contribution to the Forbes Business Council considers how even the largest organisations can cultivate a 'jazz' mentality through improvisation, collaboration, anticipation and creativity.
- [Lessons in strategy from board games](https://strat7.com/blogs/lessons-in-strategy-from-board-games/): A few months ago, my colleague Matt wrote a great article on the lessons of storytelling from Dungeons & Dragons. This motivated me to finally share my own nerdy pastime and the lessons I’ve learnt…
- [AI in strategic insights: 7 myths vs realities](https://strat7.com/blogs/ai-in-strategic-insights-7-myths-vs-realities/): Over the past year or so, the evolution of generative Al has drummed up both fear and excitement in equal measures. One thing is certain – it has already completely transformed how we gather, analyse and act on insight.
- [AI Myth #5: AI is limited in delivering customer centricity](https://strat7.com/blogs/ai-myth-5-ai-is-limited-in-delivering-customer-centricity/): A lingering misconception, often voiced by marketing and insight teams, is that AI struggles to deliver on the promise of customer centricity. In fact, in our experience, the opposite is true – AI propels us closer to the heart of customer needs and preferences.
- [AI Myth #4: AI can’t quantify challenges and opportunities at scale](https://strat7.com/blogs/ai-myth-4-ai-cant-quantify-challenges-and-opportunities/): If you missed our last blog, take a look at our last blog, which looked at the perceived lack of representativeness in online data.
- [AI Myth #3: Generative AI can never be representative](https://strat7.com/blogs/ai-myth-3-generative-ai-can-never-be-representative/): Previously, we explored the power of human-AI collaboration in market research, highlighting how AI augments our capabilities rather than replacing them.
- [AI Myth #2: Humans are better but AI will still replace me!](https://strat7.com/blogs/ai-myth-2-not-as-good-as-humans-vs-myth3-going-to-take-my-job/): In our previous blog, we debunked AI Myth #1: AI is a distraction – by showcasing the undeniable impact generative AI is having on the way that we gather, analyse and utilise insight.
- [AI – Myth #1 – AI is a distraction](https://strat7.com/blogs/ai-myth-1-ai-is-a-distraction/): The rapid evolution of generative AI in recent years has sparked a wave of excitement and apprehension in equal measures. One thing is undeniable though: it's fundamentally changing how we gather, analyse, and utilise insights.
- [Our journey to becoming pioneers in AI-driven strategy](https://strat7.com/blogs/strat7ai-journey-qanda-with-paul-jackson/): In our new three-part blog series, Paul Jackson, Managing Director of Bonamy Finch, discusses how STRAT7 has leveraged its data science expertise and embraced generative AI to create game changing client solutions.
- [Three principles for building bespoke AI solutions](https://strat7.com/blogs/strat7ai-journey-what-weve-learnt-from-building-our-own-ai-capability/): In the final blog of our AI series, we share three fundamental principles for building AI solutions in a financially astute and agile way, drawing upon our experiences here at STRAT7, lessons learned, and the insights we've gathered along the way.
- [Don’t build AI for AI’s sake: Designing solutions for real-world challenges](https://strat7.com/blogs/strat7ai-journey-dont-build-ai-for-ais-sake/): In the second blog of our AI series, we delve into the specifics – how we leverage AI to tackle real client challenges and the advantages of building custom AI toolkits for those challenges.
- [Brand value is more tangible than you might think](https://strat7.com/blogs/brand-value-is-more-tangible-than-you-might-think/): Continuing in our brand series, in this iteration, we will explore how brand centricity can amplify brand value and help companies stay competitive amidst ever-shifting consumer preferences and a quickly-evolving playing field.
- [Key pillars to brand success in changing times](https://strat7.com/blogs/key-pillars-to-brand-success-in-changing-times/): Over the next two months, we will explore the challenge of staying relevant and competitive as a brand amidst ever-shifting consumer preferences, especially as technological progressions and fierce competition constantly reshape the playing field.
- [Doing more with your core: 3 ways to add real value](https://strat7.com/blogs/doing-more-with-your-core-3-ways-to-add-real-value/): Don’t worry, this isn’t another article on how to get back in shape after the festive period!
- [Understanding customer centricity in pharma and healthcare: 5 key takeouts](https://strat7.com/blogs/understanding-customer-centricity-in-pharma-and-healthcare-5-key-takeouts/): Customer centricity isn’t a new topic, but has the healthcare and pharmaceutical industry truly got a handle on it?
- [The change challenge: Reinventing customer centricity in the pharma industry](https://strat7.com/blogs/the-change-challenge-reinventing-customer-centricity-in-the-pharma-industry/): Björn Dufwenberg, Managing Director at STRAT7 Advisory, shares how pharma and healthcare companies can adopt a more customer-centric approach, meeting the changing needs of their customers while delivering more value to them.
- [Help! My segmentation is failing](https://strat7.com/blogs/help-my-segmentation-is-failing/): Ahead of our upcoming webinar - The Client's Guide to Transformational Segmentation - we've invited Helen Donald, Partner at STRAT7 Advisory, to share how we approach a key part of making a new segmentation framework a success - the deployment.
- [How can companies be successful in AI product development?](https://strat7.com/blogs/how-can-companies-be-successful-in-ai-product-development/): Sarah Askew, our AI Innovation Lead at STRAT7, interviews two of her colleagues to discuss the need-to-knows for companies setting out in AI product development, including pitfalls, opportunities and some surprises too.
- [What’s your innovation superiority strategy?](https://strat7.com/blogs/whats-your-innovation-superiority-strategy/): Tom Carvell, Principal on the STRAT7 Advisory team, unveils why superiority in innovation is so important right now and how you can make your innovation stand out from competitors through a data-led approach.
- [How to get ahead of the game: Wargaming for business](https://strat7.com/blogs/how-to-get-ahead-of-the-game-wargaming-for-business/): Björn Dufwenberg, Managing Director on the STRAT7 Advisory team, explains the concept of wargaming and how this approach can help navigate uncertainty and envision future market landscapes.
- [Innovation at the intersection: How aha moments are born](https://strat7.com/blogs/innovation-at-the-intersection-how-aha-moments-are-born/): There are many ways to get innovation wrong, but in our latest blog, Helen Donald, Partner in the STRAT7 Advisory team, takes a deep dive into how to get it right.
- [Creating the right mindset for great innovation](https://strat7.com/blogs/creating-the-right-mindset-for-great-innovation/): Kate Jones, Senior Principal in the STRAT7 Advisory team, reveals how to create the ideal mindset for 'aha moments' during innovation sessions by overcoming three common obstacles.
- [Make change an opportunity: Our winning approach to customer centricity](https://strat7.com/blogs/make-change-an-opportunity/): The last decade saw no shortage of businesses that both succeeded and failed to capitalise on changing customer needs. Those that succeeded, such as Netflix, AirBnB and Uber, now dominate their markets while once-huge brands like Blockbuster and Kodak find themselves consigned to the history books.
- [Becoming truly customer-centric: 3 key challenges](https://strat7.com/blogs/becoming-truly-customer-centric-3-key-challenges/): The road to becoming truly customer-centric is paved with challenges. 
- [Bad innovation: An irreverent guide to creating innovation that fails](https://strat7.com/blogs/bad-innovation-an-irreverent-guide-to-creating-innovation-that-fails/): Our work with brilliant organisations over many years has taught us what it takes to succeed in innovation. We’ve learned that what you don’t do is just as important as what you do do.
- [The benefits of cultural insight](https://strat7.com/blogs/the-benefits-of-cultural-insight/): If cultural insight wants to maximise the opportunity that currently presents itself, it also needs to amplify its overall business case, argues Andy Crysell of STRAT7 Crowd DNA.
- [Always-on customer centricity: The winning formula for change](https://strat7.com/blogs/always-on-customer-centricity-the-winning-formula-for-change/): How do organisations achieve enduring success? By understanding, predicting and acting on change. But when change is exponential in its pace and multi-dimensional in its impact on businesses, you need to always be one step ahead. If you can’t recognise when change is coming or don’t have the capability to act, you risk being left behind.

## Pages
- [Techlash: Six tech tensions and the implications for UK brands – Webinar on-demand](https://strat7.com/events/techlash-six-tech-tensions-webinar-on-demand/): Watch our webinar on-demand to discover what techlash is, and how should UK brands respond? Explore six tech tensions from conditional trust to the trust–convenience trade-off.
- [Inside the innovation sprint: Driving double digit growth in 3 weeks – Webinar on-demand](https://strat7.com/events/innovation-sprint-double-digit-growth-webinar-on-demand/): Watch our webinar on-demand to discover how to run a high impact innovation sprint without cutting corners. We'll share our case study for a beloved heritage sweets brand, driving double digit growth in three weeks.
- [Podcasts](https://strat7.com/podcast/): Got a story about insight-led change? We'd love to hear it.
- [STRAT7 Consumer and FMCG](https://strat7.com/industries/retail-fmcg/): Healthcare is changing faster, more dramatically, and more unpredictably than ever. STRAT7 Health helps you see what's coming and act before markets shift. We bring the foresight, strategic clarity, and bold thinking that turn complexity into competitive advantage.
- [Beyond speed: How AI is broadening insight’s commercial value – Webinar on-demand](https://strat7.com/events/how-ai-is-broadening-insights-commercial-value-on-demand/): AI has changed what’s possible. Now you can take on the briefs that once felt out of reach, and uncover opportunities you didn't know were there.
- [STRAT7 Nucleus](https://strat7.com/nucleus/): STRAT7 Nucleus: Transform AI opportunity into competitive advantage. Human-directed AI agents delivering faster insights with built-in governance and quality control.
- [STRAT7 Health](https://strat7.com/health/): Healthcare is changing faster, more dramatically, and more unpredictably than ever. STRAT7 Health helps you see what's coming and act before markets shift. We bring the foresight, strategic clarity, and bold thinking that turn complexity into competitive advantage.
- [STRAT7 Roundtable: Reinventing the Insights function](https://strat7.com/winning-at-change-roundtable/): The next STRAT7 client-side roundtable discussion and networking drinks is taking place on Thursday, 27th November 1.30pm-5:00pm in Soho, London. 
- [Respondent Privacy Notice](https://strat7.com/respondent-privacy-notice/): The types of personal data we collect depends on the project, but may include the following:
- [Specialist Audiences](https://strat7.com/specialisms/specialist-audiences/): Expert b2b market research recruiting for qualitative studies. Connect with verified industry leaders and niche professionals through our qualitative market research recruitment specialists.
- [Qualitative Research Agency](https://strat7.com/methods/qualitative-market-research/): Qualitative research explores the "why" and "how" behind consumer behaviour. At STRAT7, our qualitative research goes beyond simple data collection to uncover authentic human perspectives.
- [Ethnographic Research Agency](https://strat7.com/methods/ethnographic-market-research/): Ethnographic market research observes how your customers behave in their natural environments, allowing us to uncover the often behind-the-scenes processes that drive decision-making and brand interactions.
- [Semiotics Agency](https://strat7.com/methods/semiotics/): Semiotics is the study of signs, symbols, and meaning-making that shapes consumer perceptions and behaviours. Our semiotic analysis decodes the cultural codes embedded in visual and verbal communications to uncover the deeper meanings that influence how your brand is perceived.
- [Customer Survey Agency](https://strat7.com/methods/surveys/): Survey research has evolved far beyond simple questionnaires. At STRAT7, we've reimagined surveys as sophisticated insight engines that blend quantitative scale with qualitative depth, powered by cutting-edge technology.
- [Methods](https://strat7.com/methods/): STRAT7 applies a wide range of proven and emerging research methods – quantitative, qualitative, cultural and behavioural – tailored to your needs.
- [Growth strategy](https://strat7.com/specialisms/growth-strategy/): Identify, analyse and optimise your growth levers
- [Quantitative Research Agency](https://strat7.com/methods/quantitative-market-research/): At STRAT7, we don't just collect data – we design powerful studies that reveal the patterns and trends you need to see.
- [Customer Journey Mapping Agency](https://strat7.com/methods/customer-journey-mapping/): Understanding how customers interact with your brand across touchpoints is crucial for growth and loyalty. Customer journey mapping visualizes the entire experience from awareness to advocacy, so you can truly understand the experience customers have with your brand.
- [AI Innovation Lab](https://strat7.com/ai-innovation-lab/): The AI Innovation Lab brings together STRAT7’s AI expertise and resources under one roof. We’re constantly exploring, testing, piloting, and refining cutting-edge AI technologies—and you’re invited to be part of it!
- [Supplier Code of Conduct](https://strat7.com/supplier-code-of-conduct/): STRAT7 is an international global strategic insight and customer analytics group. We help global brands understand, predict and act on customers’ needs at pace and at scale. We blend cultural, category, and consumer understanding to create impactful customer-centric solutions that are always in-tune with changing consumer needs, to help our clients to put their customers at the heart of all decisions.
- [Technology](https://strat7.com/industries/technology/): Technology market research is the gathering, analysing, and interpreting of data related to the technology industry. It involves studying market trends, consumer behaviours, emerging technologies, competitors, and other factors that impact the technology market to provide tech companies with insights that will help them make strategic decisions.
- [Travel & leisure](https://strat7.com/industries/travel-leisure/): Travel and tourism market research is about collecting, analysing, and interpreting data around the travel and tourism industries. It involves studying consumer behaviour, market trends, industry performance, and competitive landscapes to gain insights that inform business decisions. Leisure market research is a specific type of market research that focuses on the leisure industry, which encompasses activities and services that people engage in for enjoyment, relaxation, or pleasure. It involves studying consumer preferences, behaviours, and trends related to leisure activities and products.With a range of sources and tools at our fingertips, we can gather and analyse a diverse and richer data set that better answers the business questions of companies in the travel and tourism industries. We use a variety of AI-driven techniques to analyse unstructured data at scale, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models. These allow us to create a clear and comprehensive picture of consumer opinions, developing trends and the competitive landscape of your industry.Travel and tourism companies are highly sensitive to external factors and global instability – more so than companies in many other industries. Fluctuating exchange rates, economic downturns, fuel costs, global instability and natural disasters can all have devastating impacts on a travel and tourism company’s operations.We employ a diverse range of methodologies for our technology market research, pairing traditional methods like surveys, questionnaires, interviews and insight communities with advanced methodologies like AI-powered analytics, large-scale data scraping, sentiment analysis and predictive analytics.We can work with companies from any area of the travel, tourism and leisure industries, and have helped brands from all regions of the world and industry sectors. Past clients include TUI, Expedia, P&O Cruises, PureGym, British Airways and Skyscanner.
- [Media & Entertainment](https://strat7.com/industries/media-entertainment/): The media and entertainment landscape shifts monumentally, year on year, fuelled by constant innovation, shifting audience behaviours necessitating new revenue models, market fragmentation, and economic pressures. In this environment of immense transformation, truly understanding your audiences is key to unlocking strategies that drive meaningful growth.
- [Financial Services](https://strat7.com/industries/financial-services/): Financial services market research involves gathering, analysing, and interpreting data about the financial services industry, its customers, and the market.
- [Energy & Utilities](https://strat7.com/industries/energy-utilities/): The energy and utilities sector faces unprecedented challenges as firms navigate the complex transition to Net Zero. From the urgent need to maintain security of supply to the vital need to shift to cleaner, renewable energy sources, the industry has to balance multiple competing priorities, and still ensure affordability and a Just Transition. 
- [B2B & Specialist Audiences](https://strat7.com/industries/b2b/): Imagine getting a direct line to the minds of your target audience. What would you learn? How could you use that knowledge to drive your business forward?
- [Terms & conditions](https://strat7.com/terms-and-conditions/): Here, you'll find important information relating to the use of our services and legal obligations.
- [STRAT7 Audiences](https://strat7.com/audiences/): Understanding the dynamic nature of business, we offer scalable solutions for global data collection and provide access to broader STRAT7 services through a single project touchpoint.
- [Careers](https://strat7.com/careers/): Choosing STRAT7 means getting the support and direction you need to shape your career in a way that works for you.
- [Ebooks](https://strat7.com/ebooks/): Ebooks Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation
- [Sitemap](https://strat7.com/sitemap/): Sitemap Posts3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate 6 shifts redefining the insights function in healthcareA chatbot with principlesA week in the life of the STRAT7 AI Innovation LabA well trained assistantAI – Myth #1 – AI is a distractionAI anxiety paradox: Why insight teams are right to be cautiousAI in market research: Three case studies of what’s now possibleAI in strategic insights: 7 myths vs realitiesAI Myth #2: Humans are better but AI will still replace me!AI Myth #3: Generative AI can never be representativeAI Myth #4: AI can't quantify challenges and opportunities at scaleAI Myth #5: AI is limited in delivering customer centricityAI won’t replace your research team, it will change what they doAlways-on customer centricity: The winning formula for changeBad innovation: An irreverent guide to creating innovation that failsBecoming truly customer-centric: 3 key challengesBeyond food & drink: The GLP-1 opportunities hiding in plain sightBrand value is more tangible than you might thinkConsumers rate AI higher than their financial advisor. But they don’t trust it, yetCreating the right mindset for great innovationDoes the CPG industry have a sameness problem?Doing more with your core: 3 ways to add real valueDon’t build AI for AI’s sake: Designing solutions for real-world challengesElevating your healthcare strategy through cultural intelligenceFour reasons storytelling matters in consumer researchGeneration squeezed: How Gen X navigates financial pressures from all sidesHas financial services marketing pivoted too far towards Gen Z?Help! My segmentation is failingHow a CEO can get closer to their customersHow AI is changing financial customer behaviourHow can companies be successful in AI product development?How the patient journey is about to be redrawnHow to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)How to get ahead of the game: Wargaming for businessInnovation at the intersection: How aha moments are bornKey pillars to brand success in changing timesLess WEIRD than feared: What insight teams need to know about LLMsLessons in strategy from board gamesLow vs high purchase frequency: Tailoring your segmentation approachMake change an opportunity: Our winning approach to customer centricityMaking your segmentation connect: How to link segments to your existing data and activitiesMaximising brand potential to guide business growthMillennials and Zoomers: Understanding the financial mindset of younger generationsMRS’ AI: Powering Up Insights 2025 Conference - Key TakeawaysNavigating change in biotechnology: Q&A with STRAT7 Health teamNavigating change in healthcare: Q&A with STRAT7 Health leadsNobody puts Baby in the corner: Category visioning for customer-centric growthOur journey to becoming pioneers in AI-driven strategyPreparing for change needs a jazz musician’s mentalityPutting our segment chatbot to the testSetting clear goals for your segmentation project: Tools and frameworksSimulated conversations vs fully synthetic dataSTRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughsSurvey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?Synthetic data in market research - an expert perspectiveSynthetic data: What your CMO needs to knowThe 3 pillars of segmentation deployment: Make it matter, memorable, and meaningfulThe AI-primed patient is already in the consultation room. Pharma needs to act nowThe benefits of cultural insightThe change challenge: Reinventing customer centricity in the pharma industryThe future of travel & leisure: Navigating now, next, and beyondThe GLP-1 shift: Why this isn’t a diet trend, it’s a permanent market resetThe market research capability gap that AI tools won’t fillThe overlooked generation: Redefining financial services for Baby BoomersThe STRAT7 AI Innovation Lab: Navigating the AI RevolutionThree principles for building bespoke AI solutionsTopic modelling in market research: How to unlock insights from unstructured data Transformation under pressure: Takeouts from insight leaders across the healthcare industryTwo generations, two completely different relationships with moneyUnderstanding customer centricity in pharma and healthcare: 5 key takeoutsWeek three at the STRAT7 AI Innovation Lab: building, buying, and bridgingWEIRD in, WEIRD out: How AI tools are making the world look weirdWhat AI search means for market segmentationWhat customers across UK generations want from a financial brandWhat insight leaders really need from AI: Q&A with our COOWhat is customer segmentation and why it matters for business growthWhat’s your innovation superiority strategy?Why ecosystems are the future of the research industryWhy good ideas die inside large organisationsWhy Marketing Mix Modelling (MMM) is making a comeback in the cookie less eraWhy understanding the growth strategy problem isn’t enoughYour strategic guide to navigating consumer health convergencePagesAbout usAI Innovation LabBeyond speed: How AI is broadening insight's commercial value – Webinar on-demandBlogsCareersCase studiesContact usDiversity policyEbooksEnvironmental policyEventsGroup cookie policyHomeIndustriesB2B & Specialist AudiencesEnergy & UtilitiesFinancial ServicesMedia & EntertainmentSTRAT7 Consumer and FMCGTechnologyTravel & leisureInside the innovation sprint: Driving double digit growth in 3 weeks – Webinar on-demandMethodsCustomer Journey Mapping AgencyCustomer Survey AgencyEthnographic Research AgencyQualitative Research AgencyQuantitative Research AgencySemiotics AgencyModern slavery act statementNewsletterOur EDD (Equality, Dignity & Diversity) policyPodcastsPress releasesPrivacy policyResourcesRespondent Privacy NoticeSitemapSpecialismsAI & AnalyticsBrand strategyCultural insights agencyCustomer and user experienceGlobal data collectionGrowth strategyInnovation & NPDInsight communitiesSegmentationSpecialist AudiencesStrategic foundationsSTRAT7 AudiencesSTRAT7 HealthSTRAT7 NucleusSTRAT7 Roundtable: Reinventing the Insights functionSupplier Code of ConductTechlash: Six tech tensions and the implications for UK brands – Webinar on-demandTechnology HubTerms & conditionsWhat we doYour competitionYour customersYour marketYour potential
- [Specialisms](https://strat7.com/specialisms/): STRAT7 is a unique network of 400+ experts across 12 countries, offering market-leading specialisms delivered through dedicated teams.
- [Strategic foundations](https://strat7.com/specialisms/strategic-insights/): Ready your business for change
- [What we do](https://strat7.com/what-we-do/): Achieve a 360º, 20/20 view of your market, customers, rivals, and operations.
- [AI & Analytics](https://strat7.com/specialisms/ai/): Make your data work harder with our proprietary generative and analytical AI toolkit
- [Industries](https://strat7.com/industries/): Customer-centric growth strategies, AI-powered analytics and trend-predictive insights.
- [Your potential](https://strat7.com/what-we-do/business-opportunity/): Unlock the best version of your business
- [Your market](https://strat7.com/what-we-do/market-intelligence/): Fuel your success with holistic, detailed insights
- [Your competition](https://strat7.com/what-we-do/competitor-analysis/): By gathering data from consumers, social media and government sources, our competitor analysis services contrast your business and brand against key rivals.
- [Cultural insights agency](https://strat7.com/specialisms/cultural-insights/): Unpick the underlying forces that shape how people think, feel and act
- [Your customers](https://strat7.com/what-we-do/customer-research/): Uncover transformative customer insights to drive business success
- [Technology Hub](https://strat7.com/tools/): Our proprietary, AI-driven platforms deliver real-time insights, enabling you to understand, engage and connect with consumers like never before.
- [Press releases](https://strat7.com/press-releases/): Press releases Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation
- [Environmental policy](https://strat7.com/environmental-policy/): STRAT7 is committed to providing a quality service in a manner that ensures a safe and healthy workplace for our employees and minimises our potential impact on the environment. We will operate in compliance with all relevant environmental legislation and we will strive to use pollution prevention and environmental best practices in all we do.
- [Our EDD (Equality, Dignity & Diversity) policy](https://strat7.com/edd-policy/): STRAT7 is committed to developing, maintaining and supporting a culture of equality in employment in which staff are treated equitably and with respect and can work in an environment where they can realise their potential whatever their age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, sex, gender identity, marital or civil partnership status, parental status, religion, belief or non-belief, social or economic class, employment status, or any other criteria that cannot be shown to be properly justifiable.
- [Modern slavery act statement](https://strat7.com/modern-slavery-act-statement/): This statement, made pursuant to section 54(1) of the Modern Slavery Act 2015, demonstrates our commitment to tackle modern slavery and sets out the approach taken by STRAT7 Ltd. (STRAT7) to understand whether slavery, servitude, forced labour and/or human trafficking (together “Modern Slavery”) exist in our supply chain.
- [Brand strategy](https://strat7.com/specialisms/brand-strategy/): Unleash the power of your brand
- [Customer and user experience](https://strat7.com/specialisms/customer-experience-research/): Understand, predict and act on changing customer needs
- [Innovation & NPD](https://strat7.com/specialisms/innovation-npd/): Build winning consumer-centric strategies with market research for new product development and innovation
- [Segmentation](https://strat7.com/specialisms/segmentation/): No business strategy will work without a strong understanding of the target audience. With our powerful segmentation capabilities, we break your customers down into highly-specific, actionable groups, across a huge range of metrics, behaviours and characteristics.
- [Insight communities](https://strat7.com/specialisms/insight-community/): Your audience’s thoughts, at your fingertips
- [Global data collection](https://strat7.com/specialisms/data-collection/): Global data research is the bedrock of market strategy. With access to over 47 million global survey respondents, our proprietary databases and managed network enables your business to get granular with specific audiences on a global scale. Our data collection services for market or customer research is designed to empower businesses like yours to make informed strategic decisions, drive innovation, and optimise operations by helping you anticipate consumer needs, verify opportunities and drive brand innovation.
- [Events](https://strat7.com/events/): Events Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation
- [Case studies](https://strat7.com/case-studies/): Case studies Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation
- [About us](https://strat7.com/about/): The world has never moved faster, the opportunities never greater. Yet translating these opportunities into meaningful growth is increasingly challenging.
- [Resources](https://strat7.com/resources/): Resources Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation Blogs See all blogs Case studies See all case studies Ebooks See all ebooks Events See all events Podcasts See all podcasts Press releases See all press releases
- [Home](https://strat7.com/): In times of unprecedented change, we believe only truly customer-centric brands succeed.
- [Newsletter](https://strat7.com/newsletter/): At STRAT7, we go beyond helping you navigate change - we empower you to foresee it, adapt, and seize new opportunities. With our advanced data analytics and in-depth market insights, you’ll gain a clear view of emerging trends, customer behaviors, and competitive landscapes.
- [Group cookie policy](https://strat7.com/group-cookie-policy/): This policy explains how STRAT7 Group Limited and the companies in its group use cookies on our websites.
- [Diversity policy](https://strat7.com/diversity-policy/): Different ideas, perspectives and backgrounds help create a stronger and more creative work environment, drive innovation and better shape the insights and solutions we provide to our clients.
- [Blogs](https://strat7.com/blogs/): Blogs Analytics & AI Cultural strategy & trends Customer-centric growth Customer-centric growth strategy Foundational strategic research Global data collection Industry trends Innovation & NPD Insight communities News Segmentation
- [Privacy policy](https://strat7.com/privacy-policy/): STRAT7 Limited and its affiliate and subsidiary group companies (together "STRAT7", "we", “our” or “us”) are the controller of your personal information. This means that we are responsible for deciding how we hold and use your personal information. We are required under data protection law to tell you the things set out in this Notice. Our registered office is at 98 Theobalds Road, London, WC1X 8WB.
- [Contact us](https://strat7.com/contact-us/): Tell us about your market challenges, and we’ll match you with a specialist who’ll help develop strategies to overcome them. Just fill in the form,
and we’ll be in touch.

## Events
- [Techlash: Six tech tensions and the implications for UK brands](https://strat7.com/events/techlash-six-tech-tensions-webinar-on-demand-register/): What is techlash, and how should UK brands respond? Explore six tech tensions from conditional trust to the trust–convenience trade-off. Watch on-demand for free.
- [Inside the innovation sprint: Driving double digit growth in 3 weeks](https://strat7.com/events/innovation-sprint-double-digit-growth-webinar-on-demand-register/): Watch our webinar on-demand to discover how to run a high impact innovation sprint without cutting corners. We'll share our case study for a beloved heritage sweets brand, driving double digit growth in three weeks.
- [Beyond speed: How AI is broadening insight’s commercial value](https://strat7.com/events/how-ai-is-broadening-insights-commercial-value-on-demand-register/): AI has changed what’s possible. Now you can take on the briefs that once felt out of reach, and uncover opportunities you didn't know were there.
- [Are Large Language Models (LLMs) still WEIRD?](https://strat7.com/events/are-llms-still-weird/): We tested three LLMs on attitudes and moral dilemmas, benchmarking against real data to examines the implications for delivering credible insights.
- [The Insight Reckoning: Succeeding in a chaotic world](https://strat7.com/events/the-insight-reckoning-succeeding-in-a-chaotic-world/): Join our upcoming event to learn from leading experts and senior insights professionals as they address how insight teams can stay relevant and drive impact in this new era.
- [From Boomers to Zoomers: Winning the next generation(s) of financial customers](https://strat7.com/events/from-boomers-to-zoomers-winning-the-next-generations-of-financial-customers/): Culture can be a nebulous thing to understand, it’s messy, it’s huge, it’s constantly changing and scary for an industry built on ‘making sense’. Join our crash course in cultural insights & strategy to learn why a cultural lens is important for most brand challenges.
- [Gaining the edge: Insight innovation for competitive advantage](https://strat7.com/events/gaining-the-edge-insight-innovation-for-competitive-advantage/): In a world of constant change and disruption, insight teams face increasing pressure to deliver strategic impact through faster, deeper insights. In this first webinar of our series, we’ll introduce you to a wide range of new ideas, approaches and technologies that will help you stay one step ahead of the competition.
- [A crash course in cultural insights & strategy](https://strat7.com/events/a-crash-course-in-cultural-insights-strategy/): Culture can be a nebulous thing to understand, it’s messy, it’s huge, it’s constantly changing and scary for an industry built on ‘making sense’. Join our crash course in cultural insights & strategy to learn why a cultural lens is important for most brand challenges.
- [Podcast: Being at the forefront of AI](https://strat7.com/events/podcast-waypointers-strat7-an-agency-at-the-forefront-of-ai/): In this AI themed episode, Barrie and Paul talk to Martin Ward (Tech Editor at Waypoint) explaining our approach to harnessing AI, the importance of placing it at the heart of the business, and how it’s being used across the agency to ensure speedy and effective engagement with clients.
- [Real-world applications of AI in strategic insights](https://strat7.com/events/webinar-real-world-applications-of-ai-in-strategic-insights/): AI took centre stage in 2023, sparking a flurry of headlines, forensic scrutiny and occasionally wild predictions. One thing is certain though: AI is already reshaping how insight teams operate, transforming how we gather, analyse and act on insight.
- [Podcast: Lessons in leadership and resilience](https://strat7.com/events/lessons-in-leadership-and-resilience/): Our Group CEO Barrie Brien was recently interviewed by Nathan Anibaba, the host of industry podcast This is Influence, a show about how B2B brands and execs can become more influential.
- [The change challenge: Reinventing customer centricity in today’s business landscape](https://strat7.com/events/webinar-the-change-challenge-reinventing-customer-centricity-in-todays-business-landscape/): In today's fast-paced business landscape, change is the name of the game – and customer centricity is the winning strategy. Are you ready to unlock the secrets to truly understanding and captivating your customers?
- [Making breakthroughs in breakthrough innovation](https://strat7.com/events/podcast-making-breakthroughs-in-breakthrough-innovation/): How to engineer 'aha' moments that change the game with STRAT7 Advisory.
- [How brands and media can thrive in an era of personal freedom](https://strat7.com/events/webinar-how-brands-can-thrive-in-the-personal-freedom-era/): A double-header under a common theme of more people getting to live their lives just how they want to live them (and therefore more brands needing to move on from squeezing people into old fashioned little boxes).
- [The Impact of the cost-of-living crisis on vulnerable consumers](https://strat7.com/events/webinar-the-cost-of-living-crisis-vulnerable-consumers/): The 2020 FCA ‘Financial Lives’ study found that 27.7m UK adults demonstrated characteristics of vulnerability, with half of these facing low financial resilience (over-indebtedness, low savings or low/erratic earnings).
- [The future of wellbeing; What it means for brands](https://strat7.com/events/webinar-the-future-of-wellbeing-and-what-it-means-for-brands/): The STRAT7 Researchbods team explores what wellbeing really means to consumers, uncovering new wellbeing trends and behaviours, and running deep dives with client partners to understand how brands can capitalise on these trends.
- [Tap into the power of unstructured data](https://strat7.com/events/webinar-tap-into-the-power-of-unstructured-data/): You’re not alone. Unstructured data (such as text, video, audio, and social media posts) makes up 80-90% of all data that exists.  Yet, few organisations know how to effectively leverage this vast, untapped resource. 
- [Always-on customer centricity: A joined-up approach to unlocking commercial performance](https://strat7.com/events/webinar-how-true-customer-centricity-unlocks-commercial-performance/): In a recent survey of CEOs from 4,400 companies, 56% identified changing customer preferences as the biggest challenge to profitability. 

## Case Studies
- [How we helped giffgaff plan its next chapter](https://strat7.com/case-studies/giffgaff/): How STRAT7 helped giffgaff identify new growth opportunities, creating a roadmap for their next chapter of transformation.
- [Charting a five-year evolution for ORSL, India’s number one restoration drink](https://strat7.com/case-studies/orsl-restoration-drink/): How STRAT7 helped ORSL evolve beyond its medical roots, identifying new consumer-led growth spaces and building a roadmap that unlocked a faster pace of innovation.
- [Driving a smoking cessation brand’s next phase of growth](https://strat7.com/case-studies/smoking-cessation-brand/): STRAT7 helped a smoking cessation brand identify fresh growth opportunities through occasion-based category insights.
- [Analysing investor brand awareness for a private equity firm](https://strat7.com/case-studies/global-private-equity-firm/): A leading global private equity firm wanted to understand brand awareness and sentiment among wealthy investors in five key markets: the US, UK, Sweden, Japan, and Hong Kong. Traditional primary research methods were deemed too time-consuming and expensive.
- [Consultation for the business plan to feed into Ofgem’s next price control period](https://strat7.com/case-studies/major-gas-network/): Our client (a major global energy company) was looking to evolve its brand positioning to better reflect its updated brand personality and brand metrics.
- [Developing a new global brand positioning](https://strat7.com/case-studies/global-energy-company/): Our client (a major global energy company) was looking to evolve its brand positioning to better reflect its updated brand personality and brand metrics.
- [Demystifying consumer motivations and building a cohesive product portfolio](https://strat7.com/case-studies/air-wick/): STRAT7 uncovered surprising emotional drivers and use cases to help Air Wick sharpen platform roles and build a bolder, more cohesive product pipeline.
- [Harnessing the power of AI to reveal new cultural shifts](https://strat7.com/case-studies/global-confectionery-brand/): Cultural shifts shape how parents choose treats for their children and brands that miss them risk losing relevance. A global confectionery brand used our Crowd Signals platform, powered by strat7.ai, to analyse consumer sentiment, emotion and emerging cultural shifts across three key markets.
- [Tailoring messaging and optimising product positioning with strat7.ai](https://strat7.com/case-studies/global-tech-software-company/): Product positioning in global markets demands more than intuition. It requires understanding what consumers actually feel. Using strat7.ai, our client reimagined its product positioning across three European markets and uncovered new opportunities.
- [AI-powered global brand health tracking](https://strat7.com/case-studies/luxury-fashion-company/): Leveraging AI and machine learning to gather and analyse vast amounts of online conversations about the fashion brand and its competitors.
- [How we used AI to mine online reviews to improve product positioning](https://strat7.com/case-studies/headphone-manufacturer/): Online reviews are one of the richest sources of unstructured consumer data if you can analyse them at scale. By mining over 200,000 online reviews with strat7.ai, we unveiled new insights into consumer perceptions and emotional associations for a global headphone brand.
- [Undertaking vendor due diligence to fuel the sale to Flywheel Partners](https://strat7.com/case-studies/natural-innovations/): Commercial due diligence can make or break a sale process potential buyers need robust, evidence-based confidence in the business they're acquiring. Natural Innovations supplies more than 300 plant-based ingredients to over 40 foodservice operators, food manufacturers and B2B clients in the UK. Established in 2003, the company employs over 320 staff across three manufacturing facilities in Nottingham.
- [How we used AI to analyse viewer conversations](https://strat7.com/case-studies/itv/): Viewer conversations hold untapped strategic value, especially when you have years' worth of them. STRAT7 analysed 40,000 viewer conversations to inform future marketing initiatives for ITV, the UK's longest-running commercial network.
- [Using AI to rapidly analyse conversations in the US heartburn category](https://strat7.com/case-studies/global-healthcare-company/): Uncovering unmet needs in a competitive healthcare category requires more than surveys, it starts with listening at scale. STRAT7 analysed over 100,000 public conversations and images to identify unmet needs in the US heartburn category for a global healthcare company.
- [How a long-term partnership sharpened their strategic edge](https://strat7.com/case-studies/burger-king/): Customer segmentation transformed how Burger King competes in the UK's crowded QSR market. The world's second largest fast food hamburger chain serves over 11 million customers in 100 countries. With a commitment to high quality, sustainable food and family-friendly dining, enhancing customer perceptions has always been near the top of the agenda.
- [Shaping talent strategy with strat7.ai](https://strat7.com/case-studies/healthcare-company/): Employee reviews are one of the most honest, unfiltered sources of employer brand intelligence. Yet most companies barely scratch the surface. A global healthcare company wanted a comprehensive, competitor-benchmarked view of their employer brand, developing a deep understanding of their strengths, weaknesses, and what mattered most to employees.
- [Enhancing their traveller first strategy](https://strat7.com/case-studies/skyscanner/): Traveller segmentation is how companies like Skyscanner move from mass-market to precision strategy. STRAT7 segmented 24,000 travellers across eight global markets, creating booking persona and trip-type frameworks that sharpened Skyscanner's traveller-first direction.
- [Growing and retaining female membership](https://strat7.com/case-studies/puregym/): Female membership is a growth lever most budget gyms overlook. PureGym didn't. The UK's largest budget gym chain wanted to understand why male membership far outweighed female membership, and what it would take to close the gap.
- [Designing happy homes and caring communities](https://strat7.com/case-studies/get-living/): A brand asset strategy determines what a property brand stands for at every touchpoint. From building design to community experience. STRAT7 developed a brand asset strategy for Get Living to support their five-year plan to create progressive new neighbourhoods across 15,000+ homes.

## Ebooks
- [Cracking the growth strategy code](https://strat7.com/ebooks/cracking-the-growth-strategy-code/): Why growth has stalled for many established consumer goods businesses, and what the brands still winning are doing differently. A three-step growth strategy playbook from STRAT7.
- [Synthetic data: Is this as good as it gets?](https://strat7.com/ebooks/synthetic-data-is-this-as-good-as-it-gets/): Want to know how synthetic data really performs? Which provider delivers the most accurate results? You need more than marketing claims. You need a side-by-side comparison, grounded in the same baseline data, tested across the same scenarios. That’s exactly what we did.
- [GLP-1: Unpacking the impact on consumer behaviour](https://strat7.com/ebooks/glp-1-unpacking-impact-consumer-behaviour/): Our research reveals how GLP-1 adoption is reshaping what consumers want, how they choose, and where brands need to innovate - across food, drink, and beyond.
- [How generational attitudes are reshaping consumer expectations of financial brands](https://strat7.com/ebooks/what-consumers-want-from-financial-brands/): New STRAT7 research into what UK consumers across four generations - Gen Z, Millennials, Gen X and Boomers - now want from their financial provider.
- [The skincare generation gap: Why younger consumers know more and buy differently](https://strat7.com/ebooks/skincare-generation-gap/): The skincare generation gap is reshaping beauty. Our 2026 report reveals why younger consumers know more, buy differently, and how your brand should respond.
- [ChatGPT Health: A new voice in the consultation room](https://strat7.com/ebooks/chatgpt-health/): How AI is reshaping the relationship between patients, healthcare professionals, and the brands that serve them.
- [AI: The financial advisor in everyone’s pocket](https://strat7.com/ebooks/ai-the-financial-advisor-in-everyones-pocket/): STRAT7 have released new research on how UK consumers are using AI to make financial decisions. Who they are, what they're asking, and what it means for brands.
- [Chaos packaging: When breaking the rules drives growth](https://strat7.com/ebooks/chaos-packaging/): Chaos packaging can drive growth, but it can also backfire. Discover when rule-breaking formats create standout, what makes it risky, and why culture matters.
- [Insight communities: Driving success in an uncertain world](https://strat7.com/ebooks/insight-communities/): Discover how Insight Communities can support smarter, more agile decision making for your business.
- [Putting synthetic data to the test: a real-world evaluation](https://strat7.com/ebooks/putting-synthetic-data-to-the-test/): Want to know how synthetic data really performs? Which provider delivers the most accurate results? You need more than marketing claims. You need a side-by-side comparison, grounded in the same baseline data, tested across the same scenarios. That’s exactly what we did.
- [Ultimate Guide to Segmentation](https://strat7.com/ebooks/ultimate-guide-to-segmentation/): Want to sell more products? Turn market shifts into a competitive advantage? Get customers coming back time and time again, and spending more as they do? You need to define who you’re targeting, why you’re targeting them, and what they want.
- [From Boomers to Zoomers – How different generations think about finance](https://strat7.com/ebooks/from-boomers-to-zoomers-how-different-generations-think-about-finance/): From Boomers to Zoomers reveals how STRAT7 deciphers generational money-mindsets to help financial-services brands anticipate shifting needs, craft purposeful propositions and thrive amid relentless economic change.
- [How we work as cultural strategists](https://strat7.com/ebooks/how-we-work-as-cultural-strategists/): How we work as cultural strategists reveals how STRAT7 Crowd DNA decodes culture to help brands stay relevant, spark connections, and drive commercial advantage in a fast-changing world.
- [The ultimate guide to tracker migration​](https://strat7.com/ebooks/the-ultimate-guide-to-tracker-migration/): There are natural concerns to have when looking to migrate a tracker, so to ease your mind, here we explore some of the things we can commit to with every migration we carry out.
- [The 2025 Cultural Trends Report](https://strat7.com/ebooks/2025-cultural-trends-report-drop-one/): Our report delivers two punchy drops of five trends each. The future can feel conceptual and abstract, but we’re experts in delivering tangible strategy and helping clients feel confident in using it for decision making.
- [Data integrity: Giving you the confidence to stand behind your data](https://strat7.com/ebooks/data-integrity-giving-you-the-confidence-to-stand-behind-your-data/): Across the UK, US, Europe, MENA and APAC, it’s estimated that online survey fraud cost close to $3 billion dollars last year. Technological advances have driven innovation and global capabilities but with it, technology has enabled more sophisticated, harder to identify fraud.
- [Outside in, inside out: Building winning brands in times of change](https://strat7.com/ebooks/outside-in-inside-out-building-winning-brands-in-times-of-change/): The world is in a state of constant flux, compelling businesses to either adapt or face the threat of failure. With consumer preferences shifting, technological advancements progressing rapidly, and intense competition reshaping markets, maintaining a lead has become an increasingly complex challenge.​
- [Generative AI for insight directors: A strategic checklist](https://strat7.com/ebooks/generative-ai-for-insight-directors-a-strategic-checklist/): This checklist provides a comprehensive guide to strategically and responsibly investing in generative AI. It draws on valuable insights from our own journey integrating AI into STRAT7’s business practices.
- [Reinventing customer centricity](https://strat7.com/ebooks/ebook-reinventing-customer-centricity/): Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
- [How we work with culture](https://strat7.com/ebooks/ebook-how-we-work-with-culture/): Fifteen years in the making, here’s Crowd DNA’s ebook about creating culturally charged commercial advantage for the world’s most exciting brands.
- [The un-dependents: Targeting the consciously child-free consumer](https://strat7.com/ebooks/ebook-targeting-the-consciously-child-free-consumer/): Mums, dads, children, parents: we hear about them often – but what about the consciously child-free? Our new report celebrates those who have chosen to never have kids. Let us introduce the Un-dependents…
- [The complete guide to insight communities](https://strat7.com/ebooks/ebook-the-complete-guide-to-insight-communities/): Today, customer journeys are more fragmented that ever. So it can be difficult for brands to truly hear and quantify the need of their customers.
- [Putting the consumer at the heart of ESG strategy](https://strat7.com/ebooks/putting-the-consumer-at-the-heart-of-esg-strategy/): Take an in-depth look at consumer attitudes and behaviours towards ESG and find out how to deliver meaningful impact to the lives of consumers, society and – importantly – the future health of your business using our consumer-centric framework.
- [Tap into the power of unstructured data](https://strat7.com/ebooks/ebook-tap-into-the-power-of-unstructured-data/): Unstructured data, such as text, video, audio, and social media posts, makes up 80-90% of all data that exists. Yet, only 18% of organisations can effectively leverage this vast, untapped resource.

## Press Releases
- [STRAT7 launches Nucleus 2.0, its largest AI release yet](https://strat7.com/press-releases/strat7-launches-nucleus-ai-hub-2-0/): STRAT7 has launched Nucleus AI Hub 2.0, the largest release of its proprietary AI platform since Nucleus was introduced across the group earlier this year.
- [STRAT7 study finds synthetic data has improved, but still falls short beyond topline results](https://strat7.com/press-releases/synthetic-data-still-falls-short/): A new STRAT7 white paper finds synthetic survey data nails the topline but tracks year-on-year brand change correctly only 19% of the time. Read the study.
- [Lucy Fallon appointed Managing Director of STRAT7 Crowd DNA](https://strat7.com/press-releases/lucy-fallon-appointed-managing-director-strat7-crowd-dna/): STRAT7 Crowd DNA has appointed Lucy Fallon as Managing Director. Fallon, previously Head of Agency, will lead the cultural insights consultancy's next chapter.
- [Helen Donald appointed Managing Director of STRAT7 Advisory](https://strat7.com/press-releases/helen-donald-appointed-managing-director-strat7-advisory/): STRAT7, the global strategic insights and analytics group, has appointed Helen Donald as Managing Director of STRAT7 Advisory.
- [STRAT7 launches Nucleus, a new era for AI powered insight and strategy](https://strat7.com/press-releases/strat7-launches-nucleus/): STRAT7 launches Nucleus, an AI hub that brings together a suite of proprietary AI agents working alongside STRAT7’s consultants to transform how insight is generated and delivered.
- [STRAT7 study reveals half of UK adults use AI platforms for financial advice](https://strat7.com/press-releases/ai-financial-advice-uk-study/): STRAT7 study examining financial and investment habits reveals over half of UK adults use AI platforms for financial advice, but banks remain the most influential source of financial guidance.
- [STRAT7 launches STRAT7 Health, our specialist life sciences team](https://strat7.com/press-releases/strat7-launches-strat7-health/): STRAT7 launches STRAT7 Health - a specialist team dedicated to the life sciences industry, helping organisations thrive in an era of transformative change.
- [STRAT7 launches Maya, a groundbreaking new WhatsApp AI moderator](https://strat7.com/press-releases/strat7-launches-maya-whatsapp-ai-moderator/): STRAT7 launches Maya, a groundbreaking new WhatsApp AI moderator that redefines what digital qual can deliver.
- [STRAT7 appoints Pranay Jeyachandran as Group Managing Director](https://strat7.com/press-releases/strat7-appoints-pranay-jeyachandran-as-group-managing-director/): STRAT7, the global strategic insights and analytics group, has appointed Pranay Jeyachandran to the newly created role of Group Managing Director.
- [STRAT7 achieve outstanding results for ISO 27001 audit](https://strat7.com/press-releases/strat7-achieve-outstanding-results-for-iso-27001-audit/): Working hard behind the scenes all year round has paid off yet again as we achieve outstanding results at our latest ISO 27001 audit.
- [STRAT7 study reveals limitations of synthetic data in real-world use](https://strat7.com/press-releases/strat7-study-reveals-limitations-of-synthetic-data-in-real-world-use/): STRAT7, the global strategic insight and customer analytics group, has today published a new whitepaper evaluating the performance and reliability of synthetic data in market research.
- [STRAT7 moves to new London HQ to support next stage of growth](https://strat7.com/press-releases/strat7-new-london-hq/): STRAT7, the global strategic insights and customer analytics group, is relocating to a new, expanded headquarters in London this summer. The move is designed to support the company’s next stage of growth, bringing all the London teams together for closer collaboration and enhancing the way STRAT7 serves its clients.
- [STRAT7 Incite appoints Jennifer Axen as US MD](https://strat7.com/press-releases/strat7-incite-appoints-jennifer-axen/): STRAT7 Incite, global strategic insights consultancy & part of STRAT7 Group, has appointed Jennifer Axen as Managing Director of US business.
- [STRAT7 launches AI Innovation Lab to accelerate next-generation insight solutions](https://strat7.com/press-releases/strat7-launches-ai-innovation-lab/): STRAT7, the global strategic insight and customer analytics group, today announced the launch of its AI Innovation Lab—a dedicated hub for accelerating AI-driven market research and customer insight solutions.
- [Four STRAT7 agencies ranked among the Top 20 fastest growing in the industry](https://strat7.com/press-releases/four-strat7-agencies-ranked-among-the-top-20-fastest-growing-in-the-industry/): At STRAT7, we’re always striving to help our clients turn change into growth opportunities. That’s why we’re incredibly proud to announce that four STRAT7 agencies have been recognised among the top 20 fastest growing in the latest Market Research Society (MRS) RESEARCH LIVE Industry Report!
- [STRAT7 launches global data collection agency, STRAT7 Audiences](https://strat7.com/press-releases/strat7-launches-global-data-collection-agency-strat7-audiences/): Announcing the launch of STRAT7 Audiences, a new global data collection agency that builds on existing specialisms held within the group.
- [STRAT7 in top quartile of agencies according to independent client audit](https://strat7.com/press-releases/strat7-in-top-quartile-of-agencies-according-to-independent-client-audit/): Global consumer insight and customer analytics group STRAT7 has performed highly in a new series of independent audits. The audit was conducted by Relationship Audits, a company that specialises in assessing the strength of B2B client relationships. Its RADAR test measures agency performance across five key metrics: relationship, attitude, delivery, added value and recommendation.
- [STRAT7 announces raft of new hires and promotions](https://strat7.com/press-releases/strat7-announces-raft-of-new-hires-and-promotions/): STRAT7 announces 20 appointments and promotions across four markets. These include two new hires and the creation of eight new roles to accelerate its 2024 growth strategy.
- [STRAT7 ranked #1 fastest-growing business in MRS league table](https://strat7.com/press-releases/strat7-ranked-1-fastest-growing-business-in-mrs-league-table/): We’re thrilled to see the STRAT7 Group ranked #1 fastest-growing business in the Market Research Society’s Top 20 League Table, part of the Research Live Industry Report 2024. Figures are complied in November 2023, highlighting financial results for the previous year 2022, where STRAT7 saw an impressive 191.417% growth rate.
- [STRAT7 launches secure generative AI tool, strat7GPT](https://strat7.com/press-releases/strat7-launches-secure-generative-ai-tool-strat7gpt/): Our AI team have launched a secure generative AI tool for use by all consultants across the STRAT7 group. The strat7GPT tool ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations, call logs, and more.
- [Customer centricity is linked to higher share price growth](https://strat7.com/press-releases/customer-centricity-is-linked-to-higher-share-price-growth/): According to our study of 700 Annual Reports from the FTSE 100 and 250 for the period 2018-2023 inclusive, we found that:
- [STRAT7 seeks B Corp status](https://strat7.com/press-releases/strat7-seeks-b-corp-status/): STRAT7 is currently in the process of gathering data to support its B Corp application and has created an eight-person steering committee from across the business to lead the initiative.
- [STRAT7 makes further strategic investments into AI capabilities for FY2024](https://strat7.com/press-releases/strat7-makes-further-strategic-investments-into-ai-capabilities-for-fy2024/): The expanded AI team’s key remit is to integrate AI into processes, solutions and platforms across the group to deliver AI-powered strategies to help STRAT7’s clients get closer to their customers in faster, smarter ways.
- [STRAT7 announces key promotions to support FY2024 growth strategy](https://strat7.com/press-releases/strat7-announces-key-promotions-to-support-fy2024-growth-strategy/): Following four years of strong organic and acquisitive growth, the strategic promotions will further strengthen STRAT7’s ability to manage and serve global clients. 
- [STRAT7 reports strong growth in FY2023 with group revenue up 48%](https://strat7.com/press-releases/strat7-reports-strong-growth-in-fy23/): STRAT7 also made key investments in its US business. These included opening new offices in New York and LA, hiring several new senior executives in the region and gaining new long-term relationships with US-based clients. Following the acquisitions of Rainmakers and Jigsaw, US-headquartered clients now account for almost 50% of global revenue and this increase has contributed to the strong demand for the Group’s services from global enterprises, including many Fortune 500 companies. 
- [Researchbods expands global presence with New York office](https://strat7.com/press-releases/researchbods-expands-global-presence-with-new-york-office/): The New York office will serve as a strategic hub, enabling Researchbods to better cater to the needs of its North America clients and deliver even greater value to them through close collaboration with other STRAT7 agencies. The expansion into the US market represents a significant milestone in Researchbods’ growth trajectory, reinforcing its commitment to delivering exceptional customer experiences and driving actionable intelligence for global brands across all industries. 
- [STRAT7 launches Customer Centricity Assessment Tool, Path](https://strat7.com/press-releases/strat7-launches-customer-centricity-assessment-tool-path/): It allows STRAT7 Advisory, the group’s consulting practice, to evaluate the capability of a business to anticipate the changing needs of its customer base, rather than just reacting to change. 
- [Rainmakers CSI joins STRAT7](https://strat7.com/press-releases/rainmakers-csi-joins-strat7/):  
- [STRAT7 and CGA enter strategic partnership](https://strat7.com/press-releases/strat7-and-cga-enter-strategic-partnership/): STRAT7, the global strategic insight and customer analytics group, today announced that a strategic partnership with CGA, a leading customer experience consultancy.
- [STRAT7 launches Advisory practice](https://strat7.com/press-releases/strat7-launches-advisory-practice/): Comprised of senior consultants from across the agencies in the group, the Advisory function has been created to advise senior business leaders on embedding consumer understanding into all aspects of an organisation’s decision making – from market analysis, strategy creation to implementation, to enabling internal processes.
- [Incite, the human-centric strategic consultancy, joins STRAT7](https://strat7.com/press-releases/incite-the-human-centric-strategic-consultancy-joins-strat7/): The acquisition marks another important milestone in the development of STRAT7 and further enhances its global strategic insight and consulting offer, less than a year after the acquisition of cultural trend specialists, Crowd DNA. 
- [Jigsaw Research joins STRAT7](https://strat7.com/press-releases/strat7-acquires-jigsaw-research/): STRAT7 today announced that Jigsaw Research, an award-winning strategic insight consultancy, has joined the group.
- [STRAT7 announces exceptional growth in FY22](https://strat7.com/press-releases/strat7-announces-exceptional-growth-in-fy22/): Highlights for the STRAT7 group include:
- [STRAT7 announces a host of senior promotions to underpin ambitious growth plans](https://strat7.com/press-releases/strat7-announces-a-host-of-senior-promotions-to-underpin-ambitious-growth-plans/): “We've had another exceptionally strong financial performance this year , with organic growth of over 30%. All our regions performed well, with particularly strong growth in the US and APAC. We continue to focus on building long-lasting relationships with our enterprise clients and fostering a culture of collaborative innovation across the group.

## Podcasts
- [Insights to innovation: What stops good ideas reaching market?](https://strat7.com/podcasts/insight-and-innovation/): Our STRAT7 Advisory team sat down to explore the realities of moving from customer understanding to successful innovation, and what we can learn from the brands that are getting it right.
- [Synthetic data: What does my CMO need to know?](https://strat7.com/podcasts/synthetic-data/): Sarah Askew and Hasdeep Sethi unpack STRAT7's latest synthetic data study: what's improved in a year, where it still fails, and what CMOs should do.
- [How Sage are leading in the age of agentic insight](https://strat7.com/podcasts/ai-in-market-research-sage/): How should insight teams use AI without rushing into hype or falling behind? Jonathan Clough, COO at STRAT7, speaks with Eddie O’Brien, Senior Insight Leader at Sage about balancing experimentation with governance and why the future of insight is a hybrid model blending AI with human expertise.