Today marks the next stage in our evolution as we announce a major rebrand of our specialist agencies, ResearchBods, Bonamy Finch and LiFE.


It’s been over twelve months since we formed the STRAT7 group with the aim of helping businesses develop data driven strategies by uncovering and interpreting new customer insights. Whilst the business environment is almost unrecognisable compared to a year ago, our core aim remains the same.

Many brands struggle to extract meaningful insight from their data and that hampers their ability to make important business decisions. Often, they’ll buy into one or more data platforms or employ several agencies to help them along their data journey – a platform to track customer behaviour, an agency for data enrichment or advanced analytics, another agency for strategy and execution. This makes it much more difficult to join up the ‘data dots’ across the organisation.

Our vision has always been to bring all these capabilities together under one roof. By further integrating our specialist agencies under the STRAT7 branding, we are now able to provide a truly end-to-end solution to help our clients maximise the value of their data assets – from data capture to strategy and execution.

Barrie Brien, CEO of STRAT7, said:

“Our clients are already realising the benefits. A team from across STRAT7 is working with IKEA Range and Supply to develop a global segmentation framework for product and communication development. We’ve been helping EasyPark, Europe’s fastest growing parking app, develop and activate an insight driven CRM strategy, via a combination of market research studies, data enrichment services, and strategic planning.

We supported Spotify with a benchmark study which looks at best practice customer base segmentation and how to apply segments to the 1-1 marketing framework. And using our proprietary platform, ex-plor, we’ve helped the likes of ITV and Asda build extensive Insight Communities to engage, track and predict consumer behaviour, enabling them to react quickly and deliver what people need, when they need it.”

In addition, by coming closer together, we are able to pool our expertise and resources to create new solutions much faster. For example, in response to Covid-19, we recently launched two new products: a Business Simulation Modelling tool, based on Monte Carlo modelling, which helps organisations predict with more certainty the impact of their decisions, thus reducing risk and improving ROI; and a pop-up Insight Community platform, ex-plor lite, which gives clients a flexible, cost-effective way to engage with and track behaviour of their customers online.

We will continue to accelerate our product roadmap to help brands and businesses navigate the evolving needs of consumers and future proof their products and services, particularly during these challenging times.

As from today, ResearchBods will be known as STRAT7 ResearchBods, Bonamy Finch will be known as STRAT7 Bonamy Finch. LiFE will be known as STRAT7 LiFE. The rebranding includes a redesign of websites, new logos, graphics and communications.