A virtual event brought to you by The Market Research Association.

The theme of  Impact 2021 this year was unsurprisingly 'Transformation & Recovery'. We shared our own POV on the topic, specifically why brands need to adopt customer-centric strategies to take full advantage of the economic recovery.
impact 2021 event

Latest Insights

We showcased some of our latest thinking and research which you can download below. STRAT7 help brands bring together disparate data sources, grow their insight and consumer understanding, and recognise the needs and motivations of customers in the post-covid world. If you'd like to discuss how brands can navigate Transformation & Recovery through customer-centricity please get in touch.

Transformation & Recovery

In this 20 minute thought leadership video, we discuss in depth how brands can drive growth in a post-covid world through customer-centricity.The STRAT7 group works with some of the world's best-know brands, hear how we are helping clients to tackle this time of uncertainty.

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Gen Alpha & the Death of the Teenager

Since the 1960's brands have identified the buying power of teenagers, but for the next generation this cultural experience could be in demise. What does this mean for brands and how can they target this once buoyant customer group at a time when they are likely to have less disposable income than previous generations.

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Optimise your Advertising, Brand & Communication Strategy

How can you ensure you're truly listening to the voice of the customer in an increasingly fragmented omni-channel world? In our eBook we discuss the best practice in using an Insight Community to fast track your customer-centric growth.

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Personal Means Profitable

Understanding your customers at a granular level is a key principle of customer closeness. Budgets will undoubtedly be tight in the near future and so in this whitepaper we cover how deeper personalisation drives advertising, brand and communication ROI.

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Gen Z: Hybrid States

Gen Z, popularly called 'zoomers' are a generation defined by their own duality. How can brands unpick the sometimes conflicting nature of the wants and needs of this consumer group? Read our report to understand more about Gen Z.

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Who are STRAT7?

STRAT7 is an award winning marketing and customer analytics consultancy, specialising in customer-centric business transformation.

Our Clients

We work with major brands across the world including the likes of Twitter, Coca-Cola, Disney, Costa Coffee, ITV, O2, Sky, The Telegraph and many more.