Maximising growth through data and insight.

As strategic consultants, we formulate and deploy innovative strategies designed to maximise business opportunities for our clients.

We want you to be the leader in your world, however you define it. A leader in the eyes of those who are the most important contributors to your success - your customers.

The only way to reach a sustainable, leading position is to create a strategy based on data and insight, combined with a business understanding on how to reach your goal.

We give you the power to grow your business through visionary strategies, facilitating organisational change to ensure the desired business impact is not just an idea but a reality.

To put it simply, we work as your partners for growth, from strategic direction to successful deployment, helping you to get the job done.


Meet the team.

Martin HörnqvistCEO & Senior Business Advisor

Background and experience:
  • CEO BRIO
  • Global Head of Growth, Electrolux Group
  • Global Head of Marketing Strategy and Consumer Insight, Electrolux Group

Anders SanchoSenior Business Advisor

anders.sancho@strat7.com+46 70 426 42 31

Background and experience:
  • Head of CRM & Analytics Tele2
  • Marketing Director Semper
  • Principal Differ Strategy Consulting
  • Marketing Manager Arla Foods

Delivering business value through optimising customer experiences has been key throughout Anders’s career. He has a solid background in executive marketing roles, strategy consulting and most recently heading up analytics and customer value management at Telco. Anders strength is in collaborating with clients to create insight based direction to build customer driven growth.

He spends most of his free time with family and friends, however there’s always time for a good game of tennis too.

Annika WallerSenior Business Advisor

annika.waller@strat7.com+46 73 820 47 34

Background and experience:
  • CMO Blueair
  • VP Consumer Innovation Electrolux Group
  • Business Development various industries
  • POND Innovation Company

Annika is a passionate, hands-on person with the drive to identify and build successful businesses based on real customer needs. She believes that data merged with insight leads to innovative business growth. In her experience, a solid idea is worth piloting to prove the concept before going large scale. It’s as simple as that.

Annika looks for environmentally caring alternatives in her work and at home. She’s constantly curious and loves to get out and explore the world around her.

Iris MinoeJunior Business Advisor

iris.minoe@strat7.com+46 73 703 94 38

Background and experience:
  • MSc in Innovation & Industrial Management: Gothenburg School of Business, Economics & Law.
    • MiM Program ESCP Europe Paris
  • BSc in Business & Economics: Gothenburg School of Business, Economics & Law
    • Singapore Management University
  • Management Consultant & Key Account Manager at Handels Consulting
  • Head of Business Relations at Handel's Women Association

Iris has an academic background focused specifically on how radical and incremental innovation can foster sustainable growth for businesses. With a true passion for brand management and consumer understanding she has gained further expertise in the field by spending one semester abroad at the business school ESCP Europe Paris and dedicated six months to research about how brands within the luxury industry utilise social media to innovate and co-create with their customers in the product development process. She brings strategic, analytical and ideating skills with her into the team from her time working as a management consultant.

With a curious mindset, Iris has a great passion to travel around the world, gaining insights about new places, cultures and people. At home, she always makes time for a long run, as this is when her most creative ideas are generated.