Today we announce that Crowd DNA, the specialist cultural insights and strategy consultancy, has joined our growing portfolio of companies. The acquisition of this award-winning team will further strengthen STRAT7’s ability to accelerate growth and customer-centric transformation for global brands.

Crowd DNA delivers culturally charged commercial advantage for its clients by understanding people, culture and trends across the world. The team uses this wider cultural context to provide strategic guidance for many of the largest forward-thinking global companies, including IKEA, Pernod Ricard, Twitter and Deliveroo.

Blending trend specialists, researchers, strategists, designers, writers and film-makers, Crowd DNA works with companies to strengthen their brands through greater cultural relevance and to turn emergent trends into new opportunities. This strategic advice helps brands optimise their understanding of customers & audiences, create more effective marketing & communication plans and drive product & experience innovation.

Crowd DNA launched in London in 2008 and has since grown its footprint to Amsterdam, New York, Singapore and Sydney, supported by a global network of cultural insiders, including industry experts, academics, creators, influencers, trend scouts and journalists.

Crowd DNA and STRAT7 have a long-standing relationship, having worked together on multiple global projects over several years. The two complimentary offers – the expertise in cultural insights and trends, with strategies to deliver customer-centric transformation, founded on advanced data analytics and actionable insights – represent a compelling and unique offer in the marketplace.

Barrie Brien, CEO at STRAT7, comments:

“I’m very excited and proud to welcome Crowd DNA into our group. Both our companies have a mission to create rapid customer-centric growth for our clients by turning customer and market data into real-world knowledge, and knowledge into a competitive advantage. The complimentary fit of our culture, services, capabilities and our client lists deepens our ability to deliver just that. We’re already working together on some exciting and unique new products that we believe will give us and our clients a real competitive edge. Last but not least, our extended international footprint means we’re able to service our global clients much more effectively wherever they are based.”

Andy Crysell, Founder & CEO at Crowd DNA, comments:

“We’re delighted to be joining the STRAT7 group, and to be starting a bold new phase in our journey. All through the pre-deal conversations with Barrie and the wider STRAT7 team, we’ve been excited by their understanding of what makes Crowd DNA tick, and the synergies across the group are clear to see. This creates a fantastic platform for us, and we’re looking forward to playing our part in growing the STRAT7 group.”

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