STRAT7 agency, Crowd DNA, presents FREEDOM!
A double-header under a common theme of more people getting to live their lives just how they want to live them (and therefore more brands needing to move on from squeezing people into old fashioned little boxes).
Join us on Thursday June 22 2023 at 12pm EST (17:00 BST) to explore how brands and the media must embrace these new narratives, or risk losing cultural relevance.
Part presentation, part panel discussion, we’ll be covering:
Reframing Aging: older people are becoming more vocal about who they are, smashing negative tropes, and leading conversations about how they should be represented in culture. From rejecting to reassessing to reframing, we plot this exciting journey
The Un-Dependents: with the number of people not having kids by choice rising in many countries, we celebrate consciously child-free living – and explore the catch-up game that brands and the media are now playingxplore the anatomy of an ‘aha’ moment and how landing one can result in breakthrough innovation
With Hina Hussain (Crowd DNA head of agency NYC), David Stewart (Crowd DNA head of agency Los Angeles), Phoebe Trimingham (Crowd DNA associate director, editorial), Andy Crysell (Crowd DNA CEO/founder).
And our special guest, Ruby Warrington, journalist and author of Women Without Kids: The Revolutionary Rise Of An Unsung Sisterhood – released last month and praised as: “An exciting, bold, feminist book that gives the child-free conversation the space it deserves.” (Emma Gannon, bestselling author of Olive and host of the Ctrl Alt Delete podcast).