STRAT7 is a global strategic insight and analytics group.

Change is a problem, unless you make it an opportunity.


The world is changing faster than ever before. The opportunity for brands has never been greater, or the risks higher.

Only businesses that understand their customers can win at change.

We help global brands understand, predict and act on customers’ needs at pace and at scale.

Put your customers at the heart of all decisions.

Leverage customer insights quickly and effectively to capitalise on emerging opportunities, drive sustained growth, and ensure long-term success.

Read more about our approach to putting customers first.

What we do

Reinventing what it means to be customer-centric.

We blend cultural, category, and consumer understanding to create impactful customer-centric solutions that are always in-tune with changing consumers needs. An approach integrating four critical elements…

Supported by proprietary AI and tech platforms


Elevate and embed customer understanding into business capability, strategy and action


Interpretation and provision of analytical-driven strategic insight


Structured and unstructured data analysis using AI and predictive modelling


Customer and market data collection, enrichment and aggregation at scale

How we do it

Seamless teamwork, effective delivery. 

Partnering with clients through our Advisory team or one of our specialist agencies, we draw on expertise and technology from across the group to create the right approach, every time. A team of over 400 in 12 locations around the world. About us

Our clients

Some of the brands we’ve helped to win at change. 

Our platforms

We’re powered by AI and proprietary technology that help brands operationalise insights in real-time, for fast, agile decision-making.

Global Insight Community platform.

Automated mobile research via WhatsApp.

AI driven exploration of unstructured data.

AI powered social listening trend analysis.

Our teams

Make change happen.

Insights are only valuable if you can act on them.

Our teams stay with you every step of the way, helping you to drive transformational insights through your business.

Giving you the confidence to make bold decisions that are supported by everyone across your organisation.

To join our fantastic and friendly team, please get in touch


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.