STRAT7 Advisory

Customer centricity, reinvented

The most successful brands design their world around the customer, continuously acting on their needs and behaviours.

We help build customer focused businesses, ensuring the right strategy, plans and operating model are in place to capitalise on change.

Turn ambition into reality

Many businesses want to be more customer-centric but don’t know where to start or how to get there. 

To achieve enduring success, we believe brands need to embed customer understanding into all aspects of decision-making, driving growth today and future-proofing their business for tomorrow.

Understand at scale

Put the customer at the heart of all business decision-making.

Predict with confidence
Navigate shifting landscapes to unearth fresh opportunities that inspire bold, confident decisions around where to play.
Act at pace

Mobilise the business to capitalise on opportunities that enable you to stay ahead of the curve.

Customer-centric solutions

Put your customers at the heart of every business decision.

– Customer-Centricity maturity assessment (STRAT7 Path)

– Operating model design

– Acquisition strategy
– Growth strategy
– Brand and portfolio strategy

– Innovation strategy
– Organisational behaviour change 
– Segmentation deployment

STRAT7 Path Customer-Centricity Majority
How customer-centric are you?

STRAT7 Path provides a comprehensive framework to assess and strengthen your customer-centric capabilities.

Measure performance across 50+ dimensions. Align vision, processes and culture. Engage with customers in a unified way.

Our Advisory team

With a mix of backgrounds from management consultancy to consumer insights, strategy and innovation, we have a proven track record in delivering customer-centric solutions. To make change an opportunity.


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.