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Many businesses want to be more customer-centric but don’t know where to start or how to get there.
To achieve enduring success, we believe brands need to embed customer understanding into all aspects of decision-making, driving growth today and future-proofing their business for tomorrow.
Understand at scale
Put the customer at the heart of all business decision-making.
Mobilise the business to capitalise on opportunities that enable you to stay ahead of the curve.
Put your customers at the heart of every business decision.
– Customer-Centricity maturity assessment (STRAT7 Path)
– Operating model design
– Acquisition strategy
– Growth strategy
– Brand and portfolio strategy
– Innovation strategy
– Organisational behaviour change
– Segmentation deployment
STRAT7 Path provides a comprehensive framework to assess and strengthen your customer-centric capabilities.
Measure performance across 50+ dimensions. Align vision, processes and culture. Engage with customers in a unified way.
Our Advisory team
With a mix of backgrounds from management consultancy to consumer insights, strategy and innovation, we have a proven track record in delivering customer-centric solutions. To make change an opportunity.
Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.
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Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.
Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.
Kate has a background in qualitative research and behaviour change, and has increasingly worked on growth strategy and innovation projects.
Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.
Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.
Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.
Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.
Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.
Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.
Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.
