AI-powered strategy and business growth

Create a deeper bond with your customers, using AI.

We seamlessly integrate AI into our processes, solutions and platforms to deliver AI-powered strategies that help you get closer to your customers in faster, smarter ways. webinar Image final.png

Solutions powered by

AI Strategy

Turn AI into commercial opportunities.

Audits and workshops to explore data maturity, AI opportunities and touchpoint strategies.

AI-powered Customer Centricity

Interact with customers in more engaging ways

New methods to engage with your customers using text, image and video, for outcomes that resonate.

AI-driven Data Analytics

Unlock the power of unstructured data

Analyse vast amounts unstructured data quickly and efficiently with’s proprietary language and imagery algorithms.

Learn more

Applications supports a wide range of business questions

[Case study] How AI revealed what drives impactful commercials for ITV

[Case study] Mining online reviews to improve product positioning for headphone manufacturer

Example projects include: 

– Analysing 1,000s of public documents to uncover the link between customer centricity and financial performance

– AI-powered analysis of airline Executive Club open-ends

[Case study] Diagnosing heartburn pain points for US consumers

[Case study] Shaping talent strategy for a global pharma company

Example projects include: 

– Benchmarking performance for a UK restaurant, based on online reviews and conversations

– Rapid due diligence project for a potential acquisition target in the European Pet Food market

[Case study] Brand health tracking for a global luxury fashion company

Example projects include: 

– Online brand tracking for UK charity to measure brand awareness and campaign impact

AI data collection

How we collect data.

Using subscriptions, APIs and bespoke web scraping, absorbs, structures and quantifies vast amounts of information from multiple sources to tell powerful data-driven stories.

AI-driven analysis

How we analyse unstructured data. uses a variety of AI-driven techniques to analyse unstructured data, including:

  • Topic modelling
  • Emotion detection
  • Semiotics at scale
  • Proprietary Large Language Models (LLM)


Two decades in the making.

Our journey of innovation in machine learning, natural language processing, and generative AI.

Get in touch.

Let us know how we can help you use AI to drive strategy and growth.

Alternatively, please drop us an email at


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.