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Insight communities

Real-time customer feedback and opinions to power your strategy

Insight community platforms

Your audience’s thoughts, at your fingertips

Imagine having direct access to the thoughts and opinions of your audience, customers and consumers. With our insight community platforms, you can conduct agile, real-time research with thousands of customers, gaining valuable insights into their needs, preferences, and behaviours.

From polls and surveys to discussion rooms and location-based mapping, our tools enable you to anticipate customer needs, predict future behaviour and grow their business. 

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Our insight community clients

Case study

A global food delivery company

Driving cultural change at a global online food delivery company with a Customer Festival

Case study

An international cruise line

Helping an international cruise line keep their guests’ needs at the heart of future digital development

Case study

National Trust

Empowering the National Trust’s conservation efforts with strategic audience communication

Insight communities to power business growth

Insight communities are designed for agile research, providing continuous feedback. Unlike ad-hoc research, these communities offer a constant stream of insights from engaged panel members. They can also include non-customers, allowing you to gain insights from those who have chosen your competitors. 

By engaging customers in insight communities, businesses can continuously collect real-time feedback, ideas, and preferences, enabling deeper understanding of customer needs and behaviours.

Non-customers and competitors’ customers can provide valuable insights into market trends, competitive advantages, and preferences, helping you refine your strategies and identify ways to win over these segments.

 

Our insight community offering helps you

Outshine your competitors

Gather valuable feedback on competitors’ strengths and weaknesses, as well as their positioning in the market, on a continuous basis.

Test new offerings and messaging

Test new offerings on a subset of existing customers and target demographics before revealing them to your wider market.

Make informed decisions rapidly

With an insight community, you can save time and costs typically associated with traditional research methods.

Improve understanding of your market

Insight communities can be used to gather insights from non-customers, as well as current customers, to get a broader view of your market as a whole.

Focus-test branding and communication changes

By engaging with a dedicated group of customers, you can gain deep insights into how effective different branding or communication strategies truly are.

Our insight community platform

Imagine having all the answers to your business problems just a click away. Our insight community platform, ex-plor, is the perfect tool to get closer to customers, with a host of modules available to streamline management and aid insight gathering.

Surveys and questionnaires

If you’ve got the questions, we’ve got the tools. Our library of hundreds of different question types makes it easy for you to script and design your own surveys. Or, if you’d prefer, you can leave it to our in-house team.

Communities

Bring the customer voice to life. Get 24/7 insights from your consumers in a safe and secure online environment. Combine your data sources to gain a single view of your customers’ changing needs, and truly supercharge your strategy.

Dashboard

Make faster data-driven decisions. Power in-depth analysis and planning. Use insight as a catalyst for growth. Our dashboard module gathers all your data in one place, making understanding and sharing quick and easy. 

How we set up insight communities

Why use STRAT7 for insight communities?

End-to-end strategy

We offer a comprehensive solution, with the ability to provide and customise the platform, supply research expertise, and handle community management, all under one roof.

In-house development capabilities

At STRAT7, we can develop and enhance the features of our platforms in-house, where competitors would rely on third-party survey tools.

Demonstrated history of success

From JLR, to British Airways and Deliveroo, we know what it means to support the world’s biggest brands with their most ambitious projects. 

 

Flexible and collaborative

We don’t just provide you with a list of solutions. Our in-house research team works with you every step of the way to align the insight community platform’s capabilities with your research needs.

Dedicated community management

With a team focused on recruiting, engaging and retaining members, community management is a priority, not an afterthought.

Let's start talking

Charlotte Moody

Charlotte Moody

Featured content

Let us know how we can help you win at change.

A bit more about us

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A chatbot with principles

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How a CEO can get closer to their customers

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

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Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio