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Brand strategy specialists​

Is your brand working hard enough?​

Strategic brand partners

Unleash the power of your brand

A compelling brand is your most powerful commercial asset – allowing you to demand premium rates, attract leading talent and acquire customers at reduced costs. But is your brand working as hard as it should be? 

We help you decode, develop and defend brand value, to secure future relevance and commercial impact. 

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What our brand clients say

Case Study

Global energy company

Developing a new global brand positioning

Case Study

A global luxury fashion company

AI-powered global brand health tracking

Our branding strategists help you:

We size and evaluate market opportunities and measure qualities that contribute to a brand’s overall strength, influence and competitiveness to win in these spaces.

Imagine your brand not just recognised, but desired at every touchpoint. We uncover the key strategic opportunities for your brand(s) and define actionable and holistic strategies to unleash the full potential across all touchpoints.

In a world of constant change, your brand needs to stay ahead. We monitor changes across essential dimensions – brand, consumer, category – to future proof your brand(s) for consumers, driving sustainable, commercial success over time.

 

Working together to build best in class brands

Being more customer-centric amplifies brand value and feeds growth. A deep and ongoing understanding of your customers, brand and market opportunities fuels greater brand equity and commercial impact. Businesses that do this are are also well-positioned to maintain brand value over time. We help your brand work as hard as it should, so that you can:

Informing brand strategies through specialist research methodologies

Extensive desk research

By analysing existing data we can identify improvement opportunities, and align your brand strategy with your target audience.

Professional perspectives

We dive into detail with your movers and shakers, to ensure all changes hold true to your central brand truths.

Insight communities

Your brand’s power lies in the minds of your customers. Gain a direct understanding by engaging with a cross-section of your audience.

Audience segmentation

By dividing your audience into groups, we can help you align branding initiatives with your target demographics.

Unstructured data synthesis

Our proprietary AI technology can analyse unstructured data, including social media, to extract consumer opinions of your brand.

Ethnographic research

By immersing ourselves in the culture you want to resonate with, we can identify touchpoints and ensure your messaging strikes home every time. 

Surveys and polls

Using Qual and Quant research, we can assess the impact of your messaging and branding on your market, and monitor fluctuations in opinion over time.

Why work with the STRAT7
brand team?

Our strategic insights have helped countless brands evolve their focus from ‘change resilience” to actively seizing new commercial opportunities.

Highly customised

Our approach is as unique as your business. No “one-size-fits-all” process will ever cut it, so we only ever employ a tailored, consultative strategy when honing your brand strategy. 

End-to-end strategy

At STRAT7, our marketing and growth strategies go far beyond just brand strategy. We can help strengthen your brand by utilising every other element of your business.

Flexible and collaborative

We don’t just provide you with a list of solutions. Our team will work with you every step of the way to devise branding strategies that bear your unique signature.

Diverse team of experts

Our team’s diverse skill sets and capabilities make us the first choice agency for the brands you know and love, trusted to consistently produce comprehensive and actionable insights.

Demonstrated history of success

From Ikea, to the NFL and Asahi, we know what it means to support the World’s biggest brands with their most ambitious projects.

Let's start talking

Alice-Hedlund

Featured content

Let us know how we can help you win at change.

A bit more about us

Blog

A chatbot with principles

Blog

How a CEO can get closer to their customers

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio