Skip to content Nucleus is STRAT7’s AI-powered intelligence platform, turning your research, data and knowledge into an always-on resource your teams can interrogate. It also powers the AI agents our teams use across the research workflow.
Much of it sits across internal teams and systems, or with external agencies. The challenge is connecting it, knowing what to trust and building on that understanding over time.
Nucleus changes that. It uses AI to pull it all together, find patterns across different sources and show where the gaps are. When new research is needed, it helps our teams start from what you already know.
For your teams
Nucleus puts your organisation’s intelligence in the hands of the people who need it, from insight and strategy to marketing, commercial teams and senior leaders. Ask questions in plain language, trace answers back to their sources, and see where your knowledge runs out.
Discover previous research
Topline findings and what they mean
Who's disrupting the category, and how
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Use what you know
Ask a question and Nucleus brings the relevant findings into a single answer, including survey data and crosstabs, which general-purpose AI tools struggle to read.
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Know what to trust
See how strongly an answer is supported, what sources sit behind it, and where they are thin or out of date.
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Research what matters
Focus new research on the questions that genuinely need fresh evidence, so time and effort go where they add most value.
You can put a new idea to the segments you already have, or go further and simulate audiences you have never researched. Ask any one of them a question, or bring several together in a focus group. Each audience is built from research data, including your own where you have it, and validated against how people actually answered.
Stress-test messaging, pricing or concepts against any segment from your existing segmentation.
Simulate groups such as under-25s or over-65s, where you have no segmentation yet.
Combine traits, attitudes and behaviours into a custom audience.
Used early, it lets you explore more ideas, including ones that might not justify a study of their own.
The agents work alongside our consultants, handling a lot of the groundwork, so more of our time goes into interpretation and less into production.
Accelerate questionnaire and discussion guide development, and the desk research behind them.
Run conversational surveys and AI-moderated interviews that adapt as people answer, and analyse the transcripts at scale.
Turn findings into charts, dashboards and interactive formats quickly, so results reach more people inside a client organisation.
Three examples from live client projects.
Comprehensive market segmentation to inform targeting strategy.
Agents accelerated questionnaire development and synthesis, ran fieldwork with integrity checks, and produced an interactive chatbot for exploring the segments.
Shorter timelines, and a segmentation that teams across the organisation could interrogate themselves rather than read about.
Mid-sized B2B qualitative research into senior procurement decision-making.
AI-moderated interviews via WhatsApp with adaptive probing, and outputs built from auto-pulled clips and quotes.
Faster delivery, and every interview probed to the same depth.
Emerging cultural shifts to inform long-term brand strategy.
Millions of online conversations organised through topic modelling, with market context synthesised alongside.
Consumer input at a scale conventional fieldwork could not reach inside the timeline.
AI can increase the speed and scale of insight. But any answer is only as strong as the evidence and judgement behind it. Nucleus is built with quality controls throughout, and human judgement where the decisions matter most.
Client data is held securely and is not used to train public AI models. Nucleus operates under STRAT7’s ISO 27001-certified information security management system and follows FAST principles: fair, accountable, sustainable and transparent.
Every answer in the platform carries an evidence score from the STRAT7 Confidence Framework, which grades how strongly the underlying research supports it. Human validation sits behind the deliverables our teams produce, supported by regular testing against human benchmarks and ongoing work on accuracy, bias and representation.
Nucleus is built around STRAT7’s research and methodological expertise, with researchers and data scientists working together to make sure the data, methods and outputs are handled appropriately.
STRAT7 works with leading organisations including
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Explore Nucleus for your business
Work with us to bring your existing research, data and knowledge together into an always-on resource your teams can ask questions of and keep building on.
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Bring us a brief
Apply Nucleus to a live research challenge, using AI across the workflow to move faster from design through to delivery.
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Talk AI strategy
Explore where AI can create the most value across your insight function, from data and workflows to governance and adoption.
Latest thinking
Speak to Hasdeep and the team about how Nucleus could work for your organisation.
Hasdeep Sethi
Group AI Lead
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