Skip to content Rising bills, new regulation and the move to net zero are all reshaping that relationship. We help you see how customers, regulators and the public are responding, and what it means for your products, services and communications.
What we do
We combine market research, sector expertise and consultancy to answer questions such as why customers trust one provider over another, whether a new tariff or service will take off, and what makes people change how they use energy and water.
Track how attitudes to energy, water and the companies behind them are shifting.
Bring your existing research and data together in our Nucleus platform to build on what you already know and identify where new research is needed.
Build a more distinctive brand in a sector where services can be complex, engagement is often low and providers can be hard to tell apart.
The pressures facing the sector are clear. How customers will react to them is much harder to predict.
Find out what changes people are prepared to make, and what could stand in their way.
Know where customers feel the squeeze, and how a change to price or service is likely to land with them.
Test how new rules will affect customers and the service they get, before they come into force.
Learn what customers expect when supply is interrupted or service falls short, and what it takes to keep their trust.
We work with established providers and newer entrants across the sector.
What makes customers switch or stay, and how the growth of renewables is changing what they want from their supplier.
How volatile prices, new regulation and alternative forms of energy are changing what customers expect from gas providers.
What customers want from their water provider, and how they respond to new services and messaging.
How people feel about renewable energy, what encourages them to adopt it and what holds them back.
How attitudes to oil and the energy transition are affecting your customers, brand and communications.
What drivers need from public charging, what puts people off going electric, and what makes a network one they come back to.
01
Global reach, local understanding
With teams from London and New York to Singapore and Sydney, we know how energy markets, regulation and customer needs vary from country to country.
02
Specialist expertise and technology
We bring together specialists in insight, strategy and analytics, supported by our Nucleus platform, to tackle the complex questions facing energy and utilities businesses.
03
Flexible and collaborative
Work with us on a single project or over the long term. As the market changes, we build on what we’ve already learned about your customers and business.
04
Experience
Our teams have worked with energy suppliers, industry bodies and other organisations across the sector, on challenges from brand positioning and communications to new products and service delivery.
Trusted by
We use qualitative and quantitative research, data analysis and AI, choosing the right approach for the question you need to answer.
Get closer to people's everyday lives to see how they use energy and water, and better understand their needs and frustrations.
Explore why people behave as they do, then measure how attitudes and behaviours differ across audiences and markets.
Bring in the views of industry experts, opinion-formers and other specialist audiences to understand the issues shaping your market.
Use data analysis and AI to explore large and complex datasets, uncover new insights and answer questions traditional research can't always reach.
Energy and utilities market research is a specialised field that involves studying consumer behaviour, market trends, and industry dynamics within the energy and utilities sector. This sector encompasses a wide range of industries, including electricity, natural gas, water, and waste management.
We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models. With these tools, we can collect and analyse huge quantities of data to monitor and predict trends and keep businesses nimble in a constantly-fluctuating industry.
We can help utilities companies adapt to regulatory changes and compliance by tracking regulatory changes and analysing their potential impact, and help implement effective reporting systems to track compliance performance.
The global shift towards renewable energy and the need to reduce carbon emissions has forced energy and utilities companies to adapt their business models and invest in clean energy technologies. At the same time, increasingly extreme weather events are increasing the risk of damage to critical infrastructure.
We can work with companies from any area of the energy and utility industries, and have helped brands from all regions of the world and industry sectors. Our client list, both past and present, has included Shell, OVO and Ofgem.
Predictive analytics can significantly benefit energy and utilities companies by providing valuable insights and enabling data-driven decision-making. We can analyse both historical and real-time data from customers, markets and grids to help forecast supply and demand, and adapt targeting to anticipate future industry shifts.
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
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