Skip to content Senior decision-makers, specialists and the experts who advise them are some of the hardest audiences to reach. We know how to find them, get them talking and make sense of what they tell us, wherever they are in the world.
What we do
We combine B2B market research, sector expertise and consultancy to answer questions such as why buyers shortlist one supplier over another, what makes a client renew, and how a new service will land with the people who sign it off.
Shape new products and services around what buyers actually need, from early idea to launch.
Find out whether clients stay because they value you or because switching is hard, and what would make the relationship stronger.
Identify the different groups in your market, understand what each of them values, and prioritise the segments to target.
Research the questions your clients are wrestling with, and publish findings that give people a reason to listen.
Client needs, competition, talent and regulation are all reshaping how businesses win and keep work.
Spot changes and opportunities in what clients want from you, so you can win more pitches, deepen relationships and grow revenue.
Identify what will genuinely differentiate you from competitors, from a stronger value proposition to products and services clients can’t get elsewhere.
Learn what attracts the people you need, what keeps them with you, and where your offer to employees needs to work harder.
See how new rules are changing what your clients need from you, and where that opens the door to new services.
We work with organisations across a wide range of B2B and specialist markets.
01
Global reach, local understanding
With teams from London and New York to Singapore and Sydney, we can reach specialist business audiences across markets and understand the local context behind what they tell us.
02
A proven track record
Our global data collection service scores 8.6 out of 10 for client satisfaction, and clients stay with us for eight years on average.
03
Specialist expertise and knowledge
We bring together specialists in insight, strategy and analytics, supported by our Nucleus platform, so you get the right expertise for each question.
04
Flexible and collaborative
Work with us on a single project or over the long term, building on what we’ve already learned about your clients, market and business.
Trusted by
We use qualitative and quantitative research, data analysis and AI, choosing the right approach for the question you need to answer.
Get closer to how people actually work, make decisions and use products and services day to day.
Explore why people think and behave as they do, then measure how needs and attitudes differ across audiences and markets.
Use our Nucleus platform and AI tools to analyse large volumes of unstructured data, from reports to interview transcripts, and find patterns faster.
Bring in the views of industry experts, opinion-formers and other specialist audiences to understand the issues shaping your market.
Use sentiment analysis, social listening and user research to see where clients and users run into friction with your products and services.
B2B market research is the process of gathering, analysing, and interpreting data about specific business-to-business (B2B) markets. This research helps businesses understand their target audience, competitors, and industry trends, so they can make better-informed decisions and develop more effective strategies.
We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models.
B2B sales cycles are far more complex than B2C, and often involve multiple stakeholders, with a range of priorities and concerns, making the sales process longer and more complex. Procurement processes are bureaucratic and time-consuming, and involve strict security and compliance standards.
We can work with companies from any area of the B2B industry, and have helped brands from a range of sectors and regions of the world. Some of our past clients include VISA, Ogilvy, Sage and Salesforce.
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
BannerText_Seraphinite Accelerator
