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Global data research is the bedrock of market strategy. With access to over 47 million global survey respondents, our proprietary databases and managed network enables your business to get granular with specific audiences on a global scale. Our data collection services for market or customer research is designed to empower businesses like yours to make informed strategic decisions, drive innovation, and optimise operations by helping you anticipate consumer needs, verify opportunities and drive brand innovation.
Research effectiveness is driven by human reliability. We’ve built the world’s first data integrity team to minimise survey fraud, and ensure your insights are truly relevant, valuable and verified beyond any doubt.
We help you understand your audiences – who they are, how they are different, and why they make the choices they make – providing you the tools to sculpt relevant and distinct value propositions. So whether you’re looking to innovate, optimise, verify or de-risk, you can count on our global consumer insights to establish the perfect context.
Innovate new income streams for your brand, based on meaningful assessment of the audience’s physical ‘needs’ and ‘wants’.
Uncover actionable insights by delving into the nuances of consumer behaviour, market trends, and competitive dynamics.
Maximise campaign impact by understanding consumers, their attitudes, preferences and affinities on a more granular level.
Align your brand’s image and promise with your audience’s perceptions to create a stronger, more resonant market presence.
Make more informed decisions and mitigate risk with data-driven insights and detailed market analysis.
Vital statistics
Knowing who your buyers are is the basic enabler for a customer-centric business. We help you survey the audiences you care about – wherever they are in the world – so you can develop products, services and experiences that align with their changing needs.
The STRAT7 managed network connects you to 47 million global respondents across consumers, decision makers and patients. We have access to proprietary audience panels across the UK, USA, China, Saudi Arabia & more.
We make it our upmost priority to ensure the data we deliver is real. We guarantee the authenticity of every dataset using advanced human and AI validation techniques to provide real, unbiased data.
Our global team of programmers consistently provide precise online surveys. No matter the density of the questionnaire or the intricacy of the logic, we help you to gain valuable respondent inputs.
With our long-standing global partnerships, we integrate advanced technologies like eye-tracking, facial coding and AI into your projects seamlessly, without additional licence fees or long-term investments.
Our data team operates with efficiency, utilising streamlined processes, automation and skills in a suite of diverse technologies – guaranteeing your insights are packaged as per your analysis needs.
Primary data collection services
Whether you’re seeking end-to-end insight management or simply looking to connect with regional audiences matching a specific criteria, our flexible solutions can add value across your market research.
Companies primarily use our global data collection in two ways.
We manage the entire process — from programming and data delivery to custom outputs — enabling fast decision-making.
We are the execution partner. You can program your own surveys and turn to our global data team to provide the respondents – it’s a flexible, hybrid, scalable service.
Product innovation
Our global data collection processes is designed to ensure your business can make decisions with a high level of confidence and accuracy. With our efficient workstreams and double opted-in respondents, we help you to understand new audiences at scale and act at pace.
We work closely with you to clearly define your research objectives, ensuring that the data collected aligns with your business goals and delivers actionable insights.
Our team designs and develops tailored surveys that capture the most relevant data, implementing them across best-in-class platforms to reach your target audience effectively.
We leverage our network of double opted-in respondents to gather accurate and high-quality responses, implementing generative AI and NLP to ensure responses are meaningful and contextual.
Our data collection process is thorough and precise, followed by rigorous cleansing to eliminate inaccuracies and ensure the highest data integrity.
We organise the collected data into clear, actionable formats on your specification, providing you with reports that make it simple to identify trends and anomalies.
Real, human data – that’s the STRAT7 promise. We employ a dedicated Data Integrity team to manually verify that all responses are genuine and human – so we can wholeheartedly assure clients that their data is accurate.
Our services are flexible and agile. We can plug and play for businesses looking to instantly access specific global audiences, or we can lead for the long haul – partnering with clients from initial scripting through to insights management.
Through cutting-edge machine learning, NLP and generative AI implementation, we help brands to continually get more from their surveys – intelligently probing respondents for more context and clarity to maximise value.
We’ve supported the world’s leading brands in quantifying and analysing key global audiences. Our global data collection service has a CSAT score of 8.6 out of 10, and an average client tenure of 8 years.
Whether you’re shaping launch strategy, optimising franchise performance, or positioning pipeline assets, we’re here to help you move forward with confidence.
Tom Bates
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