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Global data collection services​

Conduct agile, real-time research with highly-targeted global audiences​

Global data collection

Achieve truly global consumer reach

Global data research is the bedrock of market strategy. With access to over 47 million global survey respondents, our proprietary databases and managed network enables your business to get granular with specific audiences on a global scale – helping you to anticipate consumer needs, verify opportunities and drive brand innovation.

Research effectiveness is driven by human reliability. We’ve built the world’s first data integrity team to minimise survey fraud, and ensure your insights are truly relevant, valuable and verified beyond any doubt.

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What our global data collection clients say

How our global data insights can help you

We help you understand your audiences – who they are, how they are different, and why they make the choices they make – providing you the tools to sculpt relevant and distinct value propositions. So whether you’re looking to innovate, optimise, verify or de-risk, you can count on our global consumer insights to establish the perfect context.

Blueprint new products &
services

Innovate new income streams for your brand, based on meaningful assessment of the audience’s physical ‘needs’ and ‘wants’.

Gain a deeper understanding of your market

Uncover actionable insights by delving into the nuances of consumer behaviour, market trends, and competitive dynamics.

Tailor sales and
marketing strategy

Maximise campaign impact by understanding consumers, their attitudes, preferences and affinities on a more granular level.

Optimise brand positioning

Align your brand’s image and promise with your audience’s perceptions to create a stronger, more resonant market presence.

De-risk decision making

Make more informed decisions and mitigate risk with data-driven insights and detailed market analysis.

Our global data collection offer

Knowing who your buyers are is the basic enabler for a customer-centric business. We help you survey the audiences you care about – wherever they are in the world – so you can develop products, services and experiences that align with their changing needs.

End-to-end or plug & play

Whether you’re seeking end-to-end insight management or simply looking to connect with regional audiences matching a specific criteria, our flexible solutions can add value across your market research. 

Companies primarily use our global data collection in two ways.

We manage the entire process — from programming and data delivery to custom outputs — enabling fast decision-making.

We are the execution partner. You can program your own surveys and turn to our global data team to provide the respondents – it’s a flexible, hybrid, scalable service.

Our global data collection process

Our global data collection processes is designed to ensure your business can make decisions with a high level of confidence and accuracy. With our efficient workstreams and double opted-in respondents, we help you to understand new audiences at scale and act at pace.

Define your brief

We work closely with you to clearly define your research objectives, ensuring that the data collected aligns with your business goals and delivers actionable insights.

Design, develop and implement the survey

Our team designs and develops tailored surveys that capture the most relevant data, implementing them across best-in-class platforms to reach your target audience effectively.

Generate responses

We leverage our network of double opted-in respondents to gather accurate and high-quality responses, implementing generative AI and NLP to ensure responses are meaningful and contextual.

Collect and clean data

Our data collection process is thorough and precise, followed by rigorous cleansing to eliminate inaccuracies and ensure the highest data integrity.

Tabulation and output

We organise the collected data into clear, actionable formats on your specification, providing you with reports that make it simple to identify trends and anomalies.

Why work with the STRAT7 global data collection team?

Real, human insights

Real, human data – that’s the STRAT7 promise. We employ a dedicated Data Integrity team to manually verify that all responses are genuine and human – so we can wholeheartedly assure clients that their data is accurate.

Flexible and collaborative

Our services are flexible and agile. We can plug and play for businesses looking to instantly access specific global audiences, or we can lead for the long haul – partnering with clients from initial scripting through to insights management.

AI-fed,
human-led

Through cutting-edge machine learning, NLP and generative AI implementation, we help brands to continually get more from their surveys – intelligently probing respondents for more context and clarity to maximise value.

Demonstrated history of success

We’ve supported the world’s leading brands in quantifying and analysing key global audiences. Our global data collection service has a CSAT score of 8.6 out of 10, and an average client tenure of 8 years.

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Tom Bates

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