Cookie policy

This policy explains how STRAT7 Group Limited and the companies in its group use cookies on our websites.

Our group websites use cookies to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites.

By accessing and browsing our websites you are agreeing to the terms of this cookie policy and agree to us using cookies. Please read this cookie policy carefully.

We may update this cookie policy so it’s a good idea to come back and read through it again from time to time.

This cookie policy was last updated on 21 May 2021.

Which cookies do we use on our STRAT7 Group websites and why?
Our site uses Strictly Necessary and Analytical/Performance.
Necessary cookies
These cookies are essential to the operation of the website.
Analytical/Performance cookies
Analytical cookies allow us to recognise and to count the number of visitors to our website and to see how visitors move around the site when they are using it. This enables us to determine how frequently particular pages are visited and to determine the most popular areas of our website. This helps us to improve the experience that we offer to you on our website, by helping us make sure our visitors find the information they are looking for easily.
Name Type of cookie Who serves this cookie Expiry
cb_enabled Necessary cookies STRAT7 Group 30 days
hidden-privacy Necessary cookies STRAT7 Group 1 year
_gat_gtag_*GA Code* Analytical Google Session
_ga Analytical Google 2 years
_gid Analytical Google 24 hours
__hs_opt_out Necessary cookies HubSpot 13 months
__hs_do_not_track Necessary cookies HubSpot 13 months
__hs_initial_opt_in Necessary cookies HubSpot 7 Days
__hs_cookie_cat_pref Necessary cookies HubSpot 13 months
hs_ab_test Necessary cookies HubSpot end of the session
_key Necessary cookies HubSpot 14 days
hs-messages-is-open Necessary cookies HubSpot 30 minutes
hs-messages-hide-welcome-message Necessary cookies HubSpot 1 Day
__hsmem Necessary cookies HubSpot 1 year
hs-membership-csrf Necessary cookies HubSpot end of the session
hs_langswitcher_choice Necessary cookies HubSpot 2 years
__cfruid Necessary cookies HubSpot end of the session
__hstc Analytical HubSpot 13 months
hubspotutk Analytical HubSpot 13 months
__hssc Analytical HubSpot 30 minutes
__hssrc Analytical HubSpot end of the session
messagesUtk Chatflow cookie HubSpot 13 months
Third party cookies

Some features used on this Site may involve a cookie being sent to your computer by a third party. For example, if you view or listen to any embedded audio or video content you may be sent cookies from the site where the embedded content is hosted. Likewise, if you share any content on this Site through social networks (for example by clicking a Facebook “like” button or a “Tweet” button) you may be sent cookies from these websites. We have no control over these cookies so please check the relevant third party website for more information about their cookies and how to manage them.

How to manage cookies
Find out more about cookies including how to disable/enable and delete them at the following website You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You may for example reject or delete Google Analytics cookies by downloading and installing the Google Analytics Opt-out Browser Add-on. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our Site. If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.