How customer-centric are you?

Introducing Path, a framework for assessing customer-centric maturity.

Unearth your company’s strengths, spotlight areas for improvement, and unlock a clear vision of what excellence truly looks like.

Achieve true customer centricity

STRAT7 Path provides a comprehensive framework to assess and strengthen your customer-centric capabilities, enabling you to consistently engage with customers in a unified way. 


Understand the key drivers of customer centricity

What is at the core of your business and how does it interact with the world?

Assess how you stack up against the best

How are you performing across key customer centric metrics, and what does great look like?

Set ambition and close the gap

Where would you like to be and what is the value of getting there? What does it take to close the gap? 

Prioritise activities and implement plan

What actions should you prioritise, and how do you implement the change?

Measure performance across 50+ dimensions

Path assesses businesses on their customer centricity maturity factoring in 50+ dimensions across four areas. 

  • Customer group definitions
  • Needs understanding
  • Value and profitability understanding
  • Brand / positioning
  • Product / Innovation / Value proposition
  • Marketing
  • Sales
  • Vision
  • Processes
  • Technology / Systems
  • Organisation
  • Governance and performance management
  • Shared knowledge

Bridge the gap between ambition and performance

By evaluating your maturity level across 50+ dimensions, Path helps you pinpoint where you are versus where you would like to be. 

We assess your operations, processes, and culture to understand their impact on your customer strategy, identifying and quantifying new opportunities to improve customer centricity.



STRAT7 Path Customer-Centricity Majority

Path can reveal what companies actually need isn’t always what they think they need. It’s an incredibly powerful tool for sparking conversations around where the real opportunities lie.” 

Björn Dufwenberg, Managing Director, STRAT7 Advisory

Build enduring customer-centric commercial advantage

Identify a clear roadmap to unify your customer strategy.

Align your vision, processes and culture, integrating customer insights into every aspect of the business.

Measure performance to maximise financial impact.



Get in touch today

Interested in a free assessment to evaluate and enhance your customer-centric capabilities? Please fill in the form below, and we'll be in contact with you shortly.

Alternatively, please drop us an email at


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis irure dolor in reprehenderit in voluptate velit esse cilum dolore eu fugiat nulla pariatur. 

Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.