...

Customer-centric growth strategy

Ebook

Customer-centric growth strategy

Outside in, inside out: Building winning brands in times of change

The world is in a state of constant flux, compelling businesses to either adapt or face the threat of failure. With consumer preferences shifting, technological advancements progressing rapidly, and intense competition reshaping markets, maintaining a lead has become an increasingly complex challenge.​
Blog

Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

Our CEO Barrie Brien’s latest contribution to the Forbes Business Council considers how even the largest organisations can cultivate a ‘jazz’ mentality through improvisation, collaboration, anticipation and creativity.
Case Study

Customer-centric growth strategy

Making the business more customer-centric to become the insurer of choice

Zurich Insurance Group (Zurich) is a leading multi-line insurer, serving commercial and retail customers in more than 210 countries and territories.
Blog

Customer-centric growth strategy

Brand value is more tangible than you might think

Blog

Customer-centric growth strategy

Key pillars to brand success in changing times

Blog

Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

Blog

Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

Press Release

Customer-centric growth strategy

Customer centricity is linked to higher share price growth

Ebook

Customer-centric growth strategy

Reinventing customer centricity

Our world is changing, presenting businesses with exceptional new challenges and prospects. Yet there is a deep, often systemic, flaw in the way many organisations are adapting: the failure to embrace a true customer-centric model.
Event

Customer-centric growth strategy

Podcast: Lessons in leadership and resilience

Our Group CEO Barrie Brien was recently interviewed by Nathan Anibaba, the host of industry podcast This is Influence, a show about how B2B brands and execs can become more influential.

A bit more about us

Blog

Maximising brand potential to guide business growth

Blog

Preparing for change needs a jazz musician’s mentality

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio