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Strategic insights

Understand tomorrow’s market and prepare your business for any future

Specialist market and consumer insights

Ready your business for change

Make change the cornerstone of your brand success. Our expert consumer insights, customer analysis and market modelling show you how the competitive landscape is evolving, so your business can chart a course to sustainable, long-term growth.

Anticipate and respond quickly to market shifts by placing strategic insights at the core of every decision, enabling you to act decisively and at scale.

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Cultural research & strategic trends clients​

Case Study

Major gas network

Consultation for the business plan to feed into Ofgem’s next price control period

Case Study

Burger King

How a long-term partnership sharpened their strategic edge

What are strategic foundations?

Strategic foundations are the insights, principles and models that underpin critical long-term decisions for your brand and business. They are typically created through targeted market research practices, such as social listening, customer surveying and ethnographic analysis.

Many organisations have a tendency to see ‘the market’ as a static thing – acting retrospectively to changing attitudes and behaviours. Strategic foundations shift that mindset, providing an up-to-date and competitive understanding of your marketplace’s direction of travel, and empowering you to make smarter decisions based on what the market could be, rather than what it is right now.

Anchor your strategy decisions in a solid evidence base

Elevate your strategy with our integrated qualitative and quantitative market research. By rethinking traditional approaches, we map the future of your market, laying a solid foundation for evidence-based decision-making. Our insights help you to understand:

The changing dynamics of your marketplace and the opportunities to capitalise on shifting consumer behaviours.

Your ability to act on unique market opportunities based on existing positioning, headroom and budget.

 

Competitor capabilities and the potential to lead innovation and differentiate yourself in the market by reacting early.

Evidence-based decision making, powered by forward-thinking market research

Our strategic insights help you define and act on:

Sales, brand & marketing strategy

Future-proof your demand generation strategy against cultural shifts and emerging consumer attitudes.

Mergers and
acquisitions

Smarter business expansion with insights that drive agile decisions in a competitive landscape.

Investment
prioritisation

Allocate resources effectively by prioritising investments and innovation that maximise impact.

Brand
repositioning

Refine your brand to align with evolving market demands, ensuring resonance with tomorrow’s consumers.

Why work with the STRAT7 strategic foundations team

Our strategic insights have helped countless brands evolve their focus from ‘change resilience” to actively seizing new commercial opportunities.

Highly
customised

Our programmes are made-to-measure. We build a highly customised evidence base to provide the most meaningful basis for your decision-making. 

Specialist insight methodologies

STRAT7 is home to one of the globe’s most seasoned market research teams, specialising in gathering impactful insights across a wide range of methodologies.

Global reach, regional presence

Our global reach and international footprint keep us attuned to local dynamics, ensuring we’re connected in meaningful, culturally relevant ways.

Flexible and collaborative

We offer flexible, collaborative programmes tailored to your needs, adapting in scale, size and speed to support your decision-making process on your terms.

Let's start talking

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Featured content

Let us know how we can help you win at change.

A bit more about us

Blog

How a CEO can get closer to their customers

Blog

Maximising brand potential to guide business growth

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio