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Resources

Innovation & NPD
Techlash: Six tech tensions and the implications for UK brands
News
Lucy Fallon appointed Managing Director of STRAT7 Crowd DNA
Cultural strategy & trends
The skincare generation gap: Why younger consumers know more and buy differently
Innovation & NPD
Inside the innovation sprint: Driving double digit growth in 3 weeks
Analytics & AI
How Sage are leading in the age of agentic insight
Industry trends
Transformation under pressure: Takeouts from insight leaders across the healthcare industry
Industry trends, Analytics & AI
How AI is changing financial customer behaviour
Industry trends
ChatGPT Health: A new voice in the consultation room
Analytics & AI, Industry trends
AI: The financial advisor in everyone’s pocket
Analytics & AI
Beyond speed: How AI is broadening insight’s commercial value
Industry trends
Does the CPG industry have a sameness problem?
Analytics & AI
Less WEIRD than feared: What insight teams need to know about LLMs
Innovation & NPD
Chaos packaging: When breaking the rules drives growth
Industry trends
6 shifts redefining the insights function in healthcare
Industry trends
Navigating change in biotechnology: Q&A with STRAT7 Health team
Analytics & AI
AI anxiety paradox: Why insight teams are right to be cautious
Industry trends
Elevating your healthcare strategy through cultural intelligence
Analytics & AI
What insight leaders really need from AI: Q&A with our COO
News
Helen Donald appointed Managing Director of STRAT7 Advisory
Analytics & AI
Are Large Language Models (LLMs) still WEIRD?
News
STRAT7 launches Nucleus, a new era for AI powered insight and strategy
Customer-centric growth
How we helped giffgaff plan its next chapter
News
STRAT7 study reveals half of UK adults use AI platforms for financial advice
Customer-centric growth
Charting a five-year evolution for ORSL, India’s number one restoration drink
Industry trends
Navigating change in healthcare: Q&A with STRAT7 Health leads
News
STRAT7 launches STRAT7 Health, our specialist life sciences team
News
STRAT7 launches Maya, a groundbreaking new WhatsApp AI moderator
Analytics & AI
Topic modelling in market research: How to unlock insights from unstructured data 
Customer-centric growth strategy
Four reasons storytelling matters in consumer research
News
STRAT7 appoints Pranay Jeyachandran as Group Managing Director
Segmentation
Driving a smoking cessation brand’s next phase of growth
Segmentation
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Segmentation
Making your segmentation connect: How to link segments to your existing data and activities
Segmentation
Low vs high purchase frequency: Tailoring your segmentation approach
Segmentation
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Segmentation
Setting clear goals for your segmentation project: Tools and frameworks