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Sarah Guggino joins STRAT7 as Global Client Strategy and Insight Partner
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We help ambitious, global businesses understand their world, connect with the people who matter and grow with confidence.
Blog
Industry trends
Heads over hearts is dead: Why financial services brands must learn to be liked
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Sector specialists who understand the challenges that matter in your market, now and next.
Case Study
Growth Strategy, Innovation & NPD, Nucleus AI, Semiotics & cultural signals
From an ambitious growth target to a validated innovation pipeline in three weeks.
Discover fresh ideas
New thinking on how your customers and your market are changing.
Event
Customer-centric growth strategy
Techlash: Six tech tensions and the implications for UK brands
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Blogs, case studies, ebooks, events, podcasts and press releases from across the group. One place, filtered the way you work.
Do your customers actually like your brand? In the financial services industry, where choice and ease of movement are now weighted to the customer, being liked can create brand stickiness.
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Podcast
Insights to innovation: What stops good ideas reaching market?
STRAT7 Audiences expands its panel capability in Ireland
Six months on, what’s changed (and what hasn’t) for AI in research?
Pharma in the driving seat: Three companies leveraging sports partnerships
Synthetic data: What your CMO needs to know
Synthetic data: What does my CMO need to know?
Ebook
Cracking the growth strategy code
Why understanding the growth strategy problem isn’t enough
STRAT7 launches Nucleus 2.0, its largest AI release yet
A global retailer had 20,000 products and no way to tell which ones customers needed
STRAT7 study finds synthetic data has improved, but still falls short beyond topline results
Synthetic data: Is this as good as it gets?
The market research capability gap that AI tools won’t fill
AI in market research: Three case studies of what’s now possible
AI won’t replace your research team, it will change what they do
Why good ideas die inside large organisations
Has financial services marketing pivoted too far towards Gen Z?
What customers across UK generations want from a financial brand
The GLP-1 shift: Why this isn’t a diet trend, it’s a permanent market reset
Beyond food & drink: The GLP-1 opportunities hiding in plain sight
GLP-1: Unpacking the impact on consumer behaviour
How the patient journey is about to be redrawn
The AI-primed patient is already in the consultation room. Pharma needs to act now
How generational attitudes are reshaping consumer expectations of financial brands
Lucy Fallon appointed Managing Director of STRAT7 Crowd DNA
The skincare generation gap: Why younger consumers know more and buy differently
Inside the innovation sprint: Driving double digit growth in 3 weeks
Two generations, two completely different relationships with money
How Sage are leading in the age of agentic insight
Consumers rate AI higher than their financial advisor. But they don’t trust it, yet
How AI is changing financial customer behaviour
Transformation under pressure: Takeouts from insight leaders across the healthcare industry
BRITISH HERITAGE CONFECTIONARY BRAND
A global home furnishings retailer
giffgaff
giffgaff needed to know where to grow next, beyond mobile and broadband
ORSL
Charting a five-year evolution for ORSL, India’s number one restoration drink
Smoking cessation brand
Driving a smoking cessation brand’s next phase of growth
Global private equity firm
Analysing investor brand awareness for a private equity firm
ChatGPT Health: A new voice in the consultation room
Beyond speed: How AI is broadening insight’s commercial value
Are Large Language Models (LLMs) still WEIRD?
The Insight Reckoning: Succeeding in a chaotic world
From Boomers to Zoomers: Winning the next generation(s) of financial customers
Helen Donald appointed Managing Director of STRAT7 Advisory
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