Specialisms | Create Winning Customer-Centric Strategies

Data is just the start.

To put customer needs at the heart of your business, we draw on four inter-connected streams of expertise. Engage with customers. Enrich their data. Discover the biggest opportunities. Accelerate growth by acting on your new knowledge.

It’s a joined-up approach you can take advantage of at any point, which lets us help our clients tap into new audiences, improve marketing effectiveness, increase customer value and more.

STRAT7 framework for customer-centric growth

Engage

Connect with millions of existing and future customers in real-time to build new and relevant market knowledge.

Access panels
Insight communities
Market research

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Enrich

Combine, enrich and connect data, for an ever-richer and continuous picture of customer behaviour.

Data audit
Data integration
Data enrichment

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Discover

Uncover new and disruptive growth opportunities rooted in market and customer knowledge, and insight analytics.

Culture & trends
Advanced analytics
Segmentation
Predictive modelling

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Accelerate

Accelerate growth by activating and integrating customer-centric strategies into every part of your business.

Marketing strategy
Brand strategy
Customer strategy
Product & service strategy

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