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Case studies


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  • Brand & Communications
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  • Insight Community

O2

Embedding customer-centricity across the UK’s largest network provider, optimising loyalty, reducing churn and accelerating innovation.

Global Fashion Retailer

Developing a group brand portfolio strategy using segmentation and customer analytics .

Twitter

Future Fan - Award winning study of what it means to be a fan and how social media is reshaping the experience.

Peroni Nastro Azzuro

Bringing fresher qualities to Peroni’s positioning and communications strategy through ‘Truly Stylish’ campaign development.

Husqvarna

Improving commercial performance and brand health via international brand monitor.

Spotify

Investigating, and celebrating, the role of sound in our lives, and in the marketing mix.

Global Home and Furniture Retailer

Creating a customer-centric mindset and revised strategy process, supported by ‘single source of insight’ framework.

ITV

How ITV use Insight Communities to influence key programming, communication and advertising decisions.

TUI

Creating clear direction for brand positioning and communication at TUI

ASDA

How Asda are putting their customers, and their needs, at the heart of their decision making.

Coca Cola

Identifying optimal price points in a changing soft drink marketplace.

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