Show all Segmentation Brand & Communications Product & Innovation Customer Analytics Customer Engagement Culture & Trends Insight Community SpotifyInvestigating, and celebrating, the role of sound in our lives, and in the marketing mix. O2Embedding customer-centricity across the UK’s largest network provider, optimising loyalty, reducing churn and accelerating innovation. Coca ColaIdentifying optimal price points in a changing soft drink marketplace. ASDAHow Asda are putting their customers, and their needs, at the heart of their decision making. Peroni Nastro AzzuroBringing fresher qualities to Peroni’s positioning and communications strategy through ‘Truly Stylish’ campaign development. TwitterFuture Fan - Award winning study of what it means to be a fan and how social media is reshaping the experience. Global Fashion RetailerDeveloping a group brand portfolio strategy using segmentation and customer analytics . Global Home and Furniture RetailerCreating a customer-centric mindset and revised strategy process, supported by ‘single source of insight’ framework. ITVHow ITV use Insight Communities to influence key programming, communication and advertising decisions. TUICreating clear direction for brand positioning and communication at TUI HusqvarnaImproving commercial performance and brand health via international brand monitor.
