Blogs

Blog

Cultural strategy & trends

Maximising brand potential to guide business growth

Continuing in our brand series, in this iteration, we will explore the importance of understanding, creating and maintaining brand value and why ‘brand’ is a key driver of commercial value.

Blog

Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

Blog

Cultural strategy & trends

Lessons in strategy from board games

Blog

Analytics & AI

AI in strategic insights: 7 myths vs realities

Blog

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Blog

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

Blog

Analytics & AI

AI Myth #3: Generative AI can never be representative

Blog

Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

Blog

Analytics & AI

AI – Myth #1 – AI is a distraction

Blog

Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

Blog

Analytics & AI

Three principles for building bespoke AI solutions

Blog

Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

Blog

Analytics & AI

Predictions for AI in strategic insights in 2024

Blog

Customer-centric growth strategy

Brand value is more tangible than you might think

Blog

Customer-centric growth strategy

Key pillars to brand success in changing times

Blog

Innovation & NPD

Doing more with your core: 3 ways to add real value

Blog

Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

Blog

Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

Blog

Segmentation

Help! My segmentation is failing

Blog

Analytics & AI

How can companies be successful in AI product development?

Blog

Innovation & NPD

What’s your innovation superiority strategy?

Blog

Customer-centric growth strategy

How to get ahead of the game: Wargaming for business

Blog

Innovation & NPD

Innovation at the intersection: How aha moments are born

Blog

Innovation & NPD

Creating the right mindset for great innovation

Blog

Customer-centric growth strategy

Make change an opportunity: Our winning approach to customer centricity

Blog

Customer-centric growth strategy

Becoming truly customer-centric: 3 key challenges

Blog

Customer-centric growth strategy

Bad innovation: An irreverent guide to creating innovation that fails

Blog

Cultural strategy & trends

The benefits of cultural insight

Blog

Customer-centric growth strategy

Always-on customer centricity: The winning formula for change

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Company

Agencies

Legal

Blogs

Cultural strategy & trends

Maximising brand potential to guide business growth

Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

Cultural strategy & trends

Lessons in strategy from board games

Analytics & AI

AI in strategic insights: 7 myths vs realities

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

Analytics & AI

AI Myth #3: Generative AI can never be representative

Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

Analytics & AI

AI – Myth #1 – AI is a distraction

Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

Analytics & AI

Three principles for building bespoke AI solutions

Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

Analytics & AI

Predictions for AI in strategic insights in 2024

Customer-centric growth strategy

Brand value is more tangible than you might think

Customer-centric growth strategy

Key pillars to brand success in changing times

Innovation & NPD

Doing more with your core: 3 ways to add real value

Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

Segmentation

Help! My segmentation is failing

Analytics & AI

How can companies be successful in AI product development?

Innovation & NPD

What’s your innovation superiority strategy?

Customer-centric growth strategy

How to get ahead of the game: Wargaming for business

Innovation & NPD

Innovation at the intersection: How aha moments are born

Innovation & NPD

Creating the right mindset for great innovation

Customer-centric growth strategy

Make change an opportunity: Our winning approach to customer centricity

Customer-centric growth strategy

Becoming truly customer-centric: 3 key challenges

Customer-centric growth strategy

Bad innovation: An irreverent guide to creating innovation that fails

Cultural strategy & trends

The benefits of cultural insight

Customer-centric growth strategy

Always-on customer centricity: The winning formula for change

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Maximising brand potential to guide business growth

Preparing for change needs a jazz musician’s mentality

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Maximising brand potential to guide business growth

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Lessons in strategy from board games

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Make change an opportunity