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Sarah Guggino joins STRAT7 as Global Client Strategy and Insight Partner
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Heads over hearts is dead: Why financial services brands must learn to be liked
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Customer-centric growth strategy
Techlash: Six tech tensions and the implications for UK brands
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Do your customers actually like your brand? In the financial services industry, where choice and ease of movement are now weighted to the customer, being liked can create brand stickiness.
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Six months on, what’s changed (and what hasn’t) for AI in research?
Pharma in the driving seat: Three companies leveraging sports partnerships
Synthetic data: What your CMO needs to know
Why understanding the growth strategy problem isn’t enough
The market research capability gap that AI tools won’t fill
AI in market research: Three case studies of what’s now possible
AI won’t replace your research team, it will change what they do
Why good ideas die inside large organisations
Has financial services marketing pivoted too far towards Gen Z?
What customers across UK generations want from a financial brand
The GLP-1 shift: Why this isn’t a diet trend, it’s a permanent market reset
Beyond food & drink: The GLP-1 opportunities hiding in plain sight
How the patient journey is about to be redrawn
The AI-primed patient is already in the consultation room. Pharma needs to act now
Two generations, two completely different relationships with money
Consumers rate AI higher than their financial advisor. But they don’t trust it, yet
How AI is changing financial customer behaviour
Transformation under pressure: Takeouts from insight leaders across the healthcare industry
Does the CPG industry have a sameness problem?
Less WEIRD than feared: What insight teams need to know about LLMs
6 shifts redefining the insights function in healthcare
Navigating change in biotechnology: Q&A with STRAT7 Health team
AI anxiety paradox: Why insight teams are right to be cautious
Elevating your healthcare strategy through cultural intelligence
What insight leaders really need from AI: Q&A with our COO
Navigating change in healthcare: Q&A with STRAT7 Health leads
Topic modelling in market research: How to unlock insights from unstructured data
Four reasons storytelling matters in consumer research
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Making your segmentation connect: How to link segments to your existing data and activities
Low vs high purchase frequency: Tailoring your segmentation approach
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Setting clear goals for your segmentation project: Tools and frameworks
3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate
What is customer segmentation and why it matters for business growth
What AI search means for market segmentation
WEIRD in, WEIRD out: How AI tools are making the world look weird
How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)
Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era
The future of travel & leisure: Navigating now, next, and beyond
Your strategic guide to navigating consumer health convergence
STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs
Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging
A week in the life of the STRAT7 AI Innovation Lab
The STRAT7 AI Innovation Lab: Navigating the AI Revolution
The overlooked generation: Redefining financial services for Baby Boomers
Generation squeezed: How Gen X navigates financial pressures from all sides
Millennials and Zoomers: Understanding the financial mindset of younger generations
Nobody puts Baby in the corner: Category visioning for customer-centric growth
Why ecosystems are the future of the research industry
Synthetic data in market research – an expert perspective
MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways
A well trained assistant
Putting our segment chatbot to the test
Simulated conversations vs fully synthetic data
A chatbot with principles
How a CEO can get closer to their customers
Maximising brand potential to guide business growth
Preparing for change needs a jazz musician’s mentality
Lessons in strategy from board games
AI in strategic insights: 7 myths vs realities
AI Myth #5: AI is limited in delivering customer centricity
AI Myth #4: AI can’t quantify challenges and opportunities at scale
AI Myth #3: Generative AI can never be representative
AI Myth #2: Humans are better but AI will still replace me!
AI – Myth #1 – AI is a distraction
Our journey to becoming pioneers in AI-driven strategy
Three principles for building bespoke AI solutions
Don’t build AI for AI’s sake: Designing solutions for real-world challenges
Brand value is more tangible than you might think
Key pillars to brand success in changing times
Doing more with your core: 3 ways to add real value
Understanding customer centricity in pharma and healthcare: 5 key takeouts
The change challenge: Reinventing customer centricity in the pharma industry
Help! My segmentation is failing
How can companies be successful in AI product development?
What’s your innovation superiority strategy?
How to get ahead of the game: Wargaming for business
Innovation at the intersection: How aha moments are born
Creating the right mindset for great innovation
Make change an opportunity: Our winning approach to customer centricity
Becoming truly customer-centric: 3 key challenges
Bad innovation: An irreverent guide to creating innovation that fails
The benefits of cultural insight
Always-on customer centricity: The winning formula for change
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