Skip to content The media and entertainment landscape is changing fast. Audiences are fragmenting, behaviours are shifting and new technologies are changing how content is created, distributed and consumed.
We help you understand what audiences want, why they behave as they do and where the opportunities for growth lie.
Succeed in the most dynamic, competitive and unforgiving sector
We combine market research, audience insight, analytics and cultural understanding to help media and entertainment businesses make better decisions.
From emerging trends and changing audience behaviour to new commercial opportunities, we help you understand what’s changing, what matters and where to focus.
In a rapidly evolving digital landscape, we help media companies understand audience behaviours, leverage data analytics, and create content strategies that drive engagement and revenue.
Understand consumer behaviour, audience segments and market trends to inform your pricing, marketing, and distribution strategies.
By providing valuable insights into consumer needs, preferences, and emerging trends, we empower retail businesses to develop groundbreaking products that resonate with their target audience.
With valuable insights into your market and competitors, you can make informed decisions that drive growth, profitability, and overall business performance.
Understanding these shifts helps you make better decisions about where to compete, how to engage audiences and where to find growth.
By understanding audience demographics, psychographics and consumption habits, as well as emerging trends, you can develop content that keeps your brand at the forefront of the conversation.
Tailor content that appeals to a broad audience, or develops a strong support base with niche audiences and markets.
By keeping your content on the cutting-edge, you ensure that you will always be a safe and reliable platform for advertisers.
Spread your reach to other mediums by understanding cross-platform consumption patterns, and creating content that seamlessly transitions from one platform to another.
With insight communities, surveys, and AI data scraping, we can provide actionable insights that range from granular to all-encompassing. With our help, become the big fish of the small screen.
Write note-perfect messaging and target your ideal audiences through the most effective platforms, maximising the impact of your marketing budget and turning sleeper hits into blockbusters.
In the largest entertainment industry in the world, there’s always plenty to play for. We can gauge community sentiment to ensure your releases get the reception they deserve from the gamers that will appreciate them most.
Don’t let your marketing fall on deaf ears. From songwriting to streaming, we’ll help you match up-and-coming artists to the most receptive audiences and appropriate streaming services.
From listeners to advertising impact, we can help radio and podcast companies find the most effective path to success.
Understand your audience and target your cutting edge content to the most impactful platforms and user segments.
Pinpoint your pricing, pick your locations and maximise your audience with our customer research insights.
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Global reach, regional presence
From London to Sydney, our international reach helps us understand audiences across markets and bring local context to global challenges.
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Proven experience
From the BBC and Spotify, to the FA and NFL, we know what it means to support the World’s biggest entertainment brands with their most ambitious projects.
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Flexible and collaborative
We offer flexible, collaborative programmes tailored to your needs, adapting in scale, size and speed to support your content creation process on your terms.
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End-to-end strategy
From understanding audiences and emerging trends to shaping content, positioning and growth strategy, we bring together the expertise your challenge needs.
Trusted by
We help you understand your audience, the competitive landscape and where the opportunities lie, so you can make better decisions about content, positioning and growth.
How we work
We bring together the right methods for the challenge, combining qualitative and quantitative research, communities, cultural insight and data analysis.
We immerse our research in your customers’ lived experiences to understand their behaviours, affinities and shifting attitudes on a truly personal level.
Synthesise existing data to understand the broader market dynamics, emerging trends, and competitive landscape prior to any primary data collection.
Gain real-time feedback, opinions, and insights from a deeply profiled cross-section of your customer base – driving iterative learning and fast adaptation to evolving needs.
Survey targeted individuals in our 47 million-strong network of consumers, decision makers and patients across NAM, EMEA and APAC.
Powered by proprietary machine learning, NLP and generative AI, our toolkit makes it effortless to identify trends and extract valuable insights from unstructured data.
Media and entertainment market research is the process of systematically gathering, analysing, and interpreting data related to the media and entertainment industry. This includes studying consumer behaviour, market trends, industry dynamics, and competitive landscapes to gain valuable insights that inform decision-making.
Our proprietary AI tools can be used to scrape and analyse enormous quantities of unstructured data to glean consumer insights and feedback on both existing and proposed content.
Consumer behaviour is evolving away from traditional models at the same time as audiences are fragmenting, making it more difficult to reach and engage with viewers.
This shift from traditional models has also led to a decline in traditional advertising revenue, which is forcing companies to explore alternative monetisation strategies. The market is more hesitant when it comes to funding new projects, as well, instead preferring sequels, reboots and rehashes of existing successful content, which has led to a degree of stagnation. Finally, and most recently, the emergence of generative AI poses a lot of challenges, especially with respect to copyright, and ethical considerations around using models trained on the work of others without consent or compensation.
Predictive analytics can significantly improve decision-making in the media industry by providing insights into future trends, audience behaviour, and content performance.
We can work with companies from any area of the media and entertainment industry, and have helped brands from all industry sectors and regions of the world. Some of our past clients include the BBC, the NFL, Spotify, the Guardian, Eventbrite, Sveriges Radio, Hearst and Viacom.
Our ability to help businesses anticipate and adapt to changes in the constantly-evolving media and entertainment landscape is powered by our unique combination of AI-powered data synthesis and nuanced customer research. Our offerings are always entirely bespoke to the customer, and provide clients with exactly the insights they require to make informed business decisions.
Whether you’re questioning your current strategy, looking for a sharper read on your market, or building the case for a new approach – we’d love to talk.
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