About us

STRAT7 is a global strategic insight and customer analytics group.

We specialise in customer-centric growth, understanding, predicting and acting on change through technology-powered data and insight solutions.

Reinventing what it means to be customer-centric

Truly customer-centric organisations have the right culture, processes and information available to stay ahead of customers’ changing needs.  

This means investing time and resources in building the infrastructure and knowledge bank to be able to interrogate information effectively, and to act on opportunities quickly and appropriately.


Our agencies

We believe in the power of a team of specialists.

That’s why we’ve created a unique network of 400+ experts across 12 countries, offering industry-leading specialisms in one integrated ecosystem.

Data science, AI and segmentation consultancy.

Cultural insights and trends strategy consultancy.

Strategic research and planning consultancy.

Strategic human insights consultancy.

Customer insight communities and consumer panels.

Our journey so far

STRAT7 formed in 2019, because we saw two forces combining.

Disruption was increasing, propelled by changing consumer behaviour and emerging technologies, while organisations were struggling to keep up.  

We saw an opportunity to help brands ‘Win at Change’ by equipping them with the strategies and foresight needed to navigate this disruption, over the short term to the long term. 

During our short journey, we’ve brought together a select group of specialist agencies – each a leader in its field, giving our clients a competitive edge through integrated innovative thinking and advanced techniques.  

This approach also enables us to pool the very best expertise from our ecosystem to create custom solutions for each client. 

As we grow, we will stay true to this strategy.  

Be on the winning side of change with STRAT7.


Meet the senior team

Responsible Practices: Diversity, Sustainability & Ethics

We are committed to fostering a diverse, equitable, and inclusive workplace, protecting the environment and upholding ethical sourcing practices. Learn more about our initiatives:

Our EDD (Equality, Dignity & Diversity) Policy

Our Environmental Policy

Our Modern Slavery Act Statement


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis irure dolor in reprehenderit in voluptate velit esse cilum dolore eu fugiat nulla pariatur. 

Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.