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About us

We're STRAT7, a global leader in tech-enabled strategic insights and analytics.

The world has never moved faster, the opportunities never greater. Yet translating these opportunities into meaningful growth is increasingly challenging.

STRAT7 helps businesses turn change into commercial advantage. By harnessing the power of data and real-time insights through our proprietary digital and AI-driven analytics platforms.   

Leveraging our ecosystem of over 400 experts across 12 countries, we empower forward-thinking brands to navigate and capitalise on complex market disruptions, driving customer-centric growth. 

We are proud to consistently secure top-tier industry rankings for client satisfaction and to have built enduring partnerships spanning 25 years. 

Our ecosystem, your competitive advantage.

STRAT7 is a thriving network of trusted advisors, specialists, and cutting-edge technology. We combine big-company robustness with startup agility, offering you seamless access to the expertise and people you need—when you need them.

Strategic partners

Industry experts focused on collaborative problem-solving and business impact.

Specialist expertise

Market leading capabilities delivered through dedicated teams.

Single platform

Agile and scalable platform for seamless collaboration and real-time insights.

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Consumer & retail

Media & entertainment

Energy & utilities

Technology

Financial services

Travel & leisure

Health & life sciences

B2B & specialist audiences

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Strategic foundations

Customer & user experience

Cultural strategy & trends

AI & Analytics

Growth strategy

Segmentation

Global data collection

Brand & communications

Insight communities

Innovation & NPD

Group 281

Group-wide technology

One MSA, one onboarding process

Shared insight tools & services

Seamless collaboration

Robust data security & quality

Our ecosystem, your competitive advantage.

STRAT7 is a thriving network of trusted advisors, specialists, and cutting-edge technology. We combine big-company robustness with startup agility, offering you seamless access to the expertise and people you need—when you need them.

Industry experts focused on collaborative problem-solving and business impact.

Group 282

Consumer & retail

Media & entertainment

Energy & utilities

Technology

Financial services

Travel & leisure

Health & life sciences

B2B & specialist audiences

Market leading capabilities delivered through dedicated teams.

Group 283

Strategic foundations

Customer & user experience

Cultural strategy & trends

AI & Analytics

Growth strategy

Segmentation

Global data collection

Brand & communications

Insight communities

Innovation & NPD

Agile and scalable platform for seamless collaboration and real-time insights.

Group 281

Group-wide technology

One MSA, one onboarding process

Shared insight tools & services

Seamless collaboration

Robust data security & quality

Our values

Why do clients choose STRAT7?

Client-first approach

We prioritise understanding and meeting client needs, ensuring we are proactive, invested, and an integral part of their team.

Commitment to collaboration

We excel in bringing our teams together for engagements without barriers, ensuring smooth and effective execution.

Embracing change

 In a world where markets and customer needs are constantly evolving, we position ourselves as catalysts for change, fostering an agile mindset that we take pride in.

Empowering your business with data-driven insights

From data-driven insights to strategic guidance and implementation, we transform opportunities into growth. Here’s how:

Leveraging demographic, psychographic, behavioural, and CRM data, our detailed segmentation models enable you to tailor brands, products, and communications to specific groups, for maximum impact.

Grounded in qualitative and quantitative research, we provide in-depth analysis of consumer behaviour, market trends markets and the competitive environment. All our reports are tailored to address your unique challenges.

Transform raw data into strategic advantage through advanced analytics. Our interactive dashboards empower you to explore data in real-time, uncover key trends, and make well-informed decisions using predictive modelling and scenario analysis.

Optimise marketing efforts, product development, and customer engagement. We provide the strategic guidance you need to drive growth and improve ROI.

Our workshops and consulting sessions are designed to align stakeholders, build internal capabilities, and support the implementation of strategic plans—ensuring that our recommendations lead to tangible results.

Measure the effectiveness of your strategies with our robust tracking and measurement tools. By monitoring key performance indicators (KPIs), we help you make the data-driven adjustments you need to achieve your goals.

Expert teams

We believe in the strength of specialist teams, providing industry-leading expertise within a unified ecosystem.

Advisory

STRAT7 Advisory

Customer-centric growth strategy

crowd dna logo

Cultural insights and trends strategy consultancy

Strategic insight & analytics

Bonamy Finch

Data science, AI and segmentation consultancy

STRAT7 incite-cropped

Strategic research and planning consultancy

strat7-jigsaw-logo

Strategic human insights consultancy

Data

STRAT7 Audiences - adjusted weight

Global data collection

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Customer insight communities

Journey so far

Since day one, our mission has been to turn change into opportunity. Through adaptation, innovation, and collaboration, we continually evolve to shape the future – for our clients and ourselves.

STRAT7 is born

In response to growing market disruption, we saw an opportunity to put customers at the heart of growth strategy. By combining Researchbods and Bonamy Finch, we created STRAT7, bringing together next-generation data collection and analytics, to develop powerful, data-driven strategies for leading brands.

Specialist teams. Unmatched expertise.

Crowd DNA, specialists in cultural insights and trends, joins STRAT7. Our expert teams, recognised leaders in their fields, allow us to harness top-tier expertise across the group, crafting bespoke solutions that provide our clients with a competitive advantage.

Going global. Rapid innovation.  

Expanding our global reach and strengthening our presence in North America, strategic insights consultancy, Incite Global, joins the group. strat7.ai, our proprietary AI toolkit is launched.  

Insights matched with commercial acumen 

STRAT7 welcomes Jigsaw, enhancing our industry expertise and global reach. STRAT7 Advisory, a new consultancy practice that integrates customer understanding into all aspect of decision-making launches. Meanwhile, we roll out Whycatcher, our AI-powered digital insights platform with WhatsApp integration. 

#1 fastest-growing business  

STRAT7 ranked the fastest-growing business in the MRS league tableRainmakers joins STRAT7 Incite, strengthening our position in the US market and expanding global services. Our technology hub and new AI tools, such as strat7GPT, provide clients with deeper, richer, real-time insights. 

Clients reap the rewards of the new model  

The STRAT7 ecosystem comes to life, providing clients with the perfect blend of big company robustness and boutique agility. Clients enjoy easy access to trusted expertise and innovative technology, all within one streamlined platform centred around their needs and challenges.  

Meet the senior team

Barrie Brien

CEO

Jonathan Clough

COO

Andrew Dare

CTO

Elaine Kent-Smith

Head of Brand, People & Culture

Giles Darby

Group Commercial Director

Richard Morland

Group Marketing Director

Peter Kneale

Strategy Director

Sue van Meeteren

Strategic Insights

Pranay Jeyachandran

Strategic Insights

Lizzie Eckardt

Strategic Insights

Sarah McKee

Strategic Insights

Björn Dufwenberg

Advisory

Helene Mills

Advisory

Paul Jackson

Segmentation, Analytics & AI

Hasdeep Sethi

Analytics & AI

El Pigram

Cultural Strategy

Tom Bates

Global Data Collection

Helen Donald

Innovation & NPD

Alice Hedlund

Brand Strategy

Charlotte Moody

Insight Communities

A great place to work, with focus on diversity, sustainability and ethics

STRAT7 is committed to fostering a diverse, equitable, and inclusive workplace, protecting the environment and upholding ethical sourcing practices. Learn more about our initiatives: 

Let us know how we can help you win at change.

A bit more about us

Blog

Maximising brand potential to guide business growth

Blog

Preparing for change needs a jazz musician’s mentality

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio