Global data collection

Access 47 million consumers across 70 markets

Data integrity through operational excellence

Without reliable data, data-driven decisions become risky guesses. Our superior survey technology and data integrity methodology empowers you to make bold choices with complete confidence. At STRAT7 Audiences we guarantee operational excellence, allowing you to focus on strategic thinking.

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Our global data collection offer

The STRAT7 Audiences team provide the data that great insight stories are built upon.

Audience access

Our managed network can connect you to 47 million consumers, decision makers and patients across 70 markets, ensuring data accuracy via our proprietary integrity net.  

Project management

Enabled by technology and refined by processes, our passionate project management team ensures the success of your data delivery, handling the details so you can focus on higher-level thinking.

Survey programming

Our global team of programmers are proven in consistently providing precise online surveys, no matter the density of the questionnaire or the intricacy of the logic. Detailed people delivering links to get you connected to your audience. 

Data integrity

We make it our upmost priority to ensure the data we deliver is real. We guarantee the authenticity of every dataset using advanced human and AI validation techniques. We provide real, unbiased data to inform your decisions, all verified by our dedicated data integrity team.

Data processing

Our data team operate with efficiency, utilising streamlined processes, automation and skills in a suite of diverse technologies. This guarantees the thoughts of your audience are packaged as per your analysis needs. 


Through our decade-cultivated global network, we integrate advanced technologies like eye-tracking, facial coding and AI into your projects seamlessly, without additional licence fees or long-term investments. Plug and play.  


Understanding the dynamic nature of businesses, we offer scalable solutions for global data collection and provide access to broader STRAT7 services through a single project touchpoint.

Our people

No matter the complexity, the scale, or how fast it’s needed, we’re a dedicated team of specialists who’s only goal is to deliver your project on time and accurately. Again and again. Our people make that happen, gifting back to you the time to think upwards.  

Meet the team

We’re always happy to help. If you have any questions please email

Tom Bates

Managing Director

Dale Henry

Head of Client Services

Ale Ilie

Head of Project Services

Harry Pickering

Senior Group Client Manager

Jo Hughes

Senior Group Project Manager

Ben Jones

Client Manager

Floris Van Oekel

Client Manager

Rodney Menon

Project Team Lead

Mariela Tocheva

Senior Project Manager

Lauren Fingret

Project Manager

Rumy Vecheva

Project Manager

Aleksandra Petrova

Project Manager

Jacob Walker

Junior Project Manager

Maeve Wood

Junior Project Manager

Kiril Dimitrov

Junior Project Manager

Georgia Hammond

Client Onboarding Executive

Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.