Insight at your fingertips

Truly customer-centric businesses have the systems and processes in place to act quickly and decisively in response to change.

Our suite of platforms help brands operationalise insights in real-time, so decisions can be made with speed, agility and confidence.

ex-plor Global Communities

24/7 insights from deeply profiled customers.

Enable two-way conversations with your customers, bring the customer voice to life and combine your data sources to create a single unified view of their needs.

Global Audience

Fast access to global consumers.

Tap into the right audience or niche with access to over 110 million consumers in 85 countries.


Automated mobile research via WhatsApp. 

Reimagine how mobile research is conducted with the first insights platform to offer a fully automated WhatsApp solution.

AI driven exploration of unstructured online data.

Tap into the power of unstructured data (from forums, search, social, review sites, client sales and behavioural sets) and unlock powerful human insights at scale with  

Crowd Signals

Social listening trend analysis.

Fuel strategy through analysis of social and unstructured data using Machine Learning, NLP and cultural expertise.

Easy data integration

Connect all your data together, and share powerful analytics and insights across your entire organisation.

Keeping it in house

Data and technology underpin all that we do. That’s why we have built a (growing!) team of inhouse developers and data engineers who work tirelessly to enhance our products and platforms, and to create bespoke solutions for our clients.

Proprietary customer data platform

API integrations with CRM and 3rd party data

Global cloud-based hosting

40+ developers and data engineers

Cutting edge AI and machine learning

ISO 27001 accredited ensuring all data is housed safely and securely


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.