Incite, the human-centric strategic consultancy, joins STRAT7

Today we announce that Incite, an award-winning insight consultancy, has joined the STRAT7 group.

The acquisition marks another important milestone in the development of STRAT7 and further enhances its global strategic insight and consulting offer, less than a year after the acquisition of cultural trend specialists, Crowd DNA.

Incite, formerly part of Kin + Carta plc, blends commercial acumen with human empathy, curiosity and creativity, to unlock opportunities for its clients. Incite’s three practices, Research, Planning and Strategy, provide insight-based consulting services to brands and businesses using a wide range of techniques and methods.

Founded in 2000 to blend specialist insight with management consultancy, Incite now has deep industry expertise across technology, financial services, healthcare, and retail and FMCG. From its offices in London, New York, San Francisco and Chicago, the firm serve a wide range of blue-chip enterprise clients including Novartis, Gilead, Johnson & Johnson, Microsoft, LinkedIn, Nestle and PepsiCo.

By joining forces with STRAT7, Incite will benefit from the Group’s proprietary software in consumer and customer data collection and enrichment, expertise in advanced analytics, plus an extended global footprint into Asia Pacific. The enlarged STRAT7 will provide its clients an even more comprehensive data analytics, insight and strategic consulting offer with true global coverage due to Incite’s strong foothold in North America.

Barrie Brien, CEO at STRAT7 comments:

“I am delighted that Incite has agreed to join STRAT7. Incite is a highly respected, award-winning consultancy with an impressive client roster, an incredibly experienced management team and a history of delivering consistent growth. It’s a great fit for STRAT7.  The deal gives us a stronger footing in several industry verticals, including healthcare, technology, FMCG and financial services, plus we’ll have a much stronger presence in the US market, the world’s largest for market research, trends and insights.  And, most importantly, our clients will benefit from a team of the world’s best strategists, forecasters, researchers and analysts, who blend intellect & imagination to solve commercial challenges and drive growth.”

Peter Kneale, Global Managing Director at Incite said:

“We’re really excited to be joining STRAT7. As soon as we met, it was clear that it is the perfect home for Incite. We’re joining a bigger community of like-minded researchers, planners and strategists and the combination of our strengths and the existing STRAT7 businesses will bring real benefit to our clients. In particular, STRAT7’s expertise in customer analytics, cultural insight and research technology platforms are highly complementary and will provide an immediate boost to our offer and ability to innovate to meet client needs.”

Published: 29 Sep 2021

Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.