STRAT7 and CGA enter strategic partnership

STRAT7, the global strategic insight and customer analytics group, today announced that a strategic partnership with CGA, a leading customer experience consultancy.

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The partnership will enable both businesses to expand the range of services and to offer strategic and transformational solutions to their prospective clients.

Commenting on the collaboration, STRAT7’s Group CEO Barrie Brien says: “We are delighted to be able to offer CGA’s significant expertise in customer experience to our client base, in particular their proprietary Heartbeat experience mapping methodology which has supported leading global brands to transform customer outcomes”.

In turn Chris Garthwaite, Founder & CEO of CGA says: “STRAT7 already provide CGA with cutting-edge insight programmes, and therefore we are very excited to be able to collaborate to bring our combined solutions to market”.

CGA Navigators of Experience

STRAT7 specialises in Always On Customer-Centric growth, helping many of the world’s most ambitious brands understand, predict and act on change through technology-powered data and insight solutions.  Headquartered in London, the group consists of five dynamic agencies, with 400 people across 12 locations in Europe, US and APAC.

CGA advise on customer experience consulting with clarity and authority. CGA work across a wide range of sectors and countries, supporting businesses on their journey to customer-centricity, by gaining a deeper understanding of their customers’ demands and needs in an ever-changing world. CGA’s work also shines a spotlight on employee engagement, and internal capability and maturity.

Find out more:

Giles Darby, Group Commercial Director – STRAT7
giles.darby@strat7.com 
www.strat7.com

Graham Ryan – Partner & Chief Commercial Officer – CGA
graham@cgaexperience.com
www.cgaexperience.com

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Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.

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Alice Hedlund

Principal

Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald

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Job Title

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Tom Carvell

Principal

Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker

Partner

Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills

Partner

Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald

Partner

Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.

headshot-Bjorn-Dufwenberg

Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.