STRAT7 in top quartile of agencies according to independent client audit

Global consumer insight and customer analytics group STRAT7 has performed highly in a new series of independent audits.

The audit was conducted by Relationship Audits, a company that specialises in assessing the strength of B2B client relationships. Its RADAR test measures agency performance across five key metrics: relationship, attitude, delivery, added value and recommendation.

The results put STRAT7 in the top quartile of agencies that Relationship Audit has reviewed in the last year. Jigsaw and Bonamy Finch were the highest performing agencies within the STRAT7 group, with scores of 9.2 and 9.1 out of ten respectively.

Future intention to work with STRAT7 among the companies surveyed was notably high. Asked whether participants were likely to recommend the group STRAT7 scored 8.7, and when asked whether they would award the group additional work STRAT7 scored 8.6. 

Most significant is the overall score of 8.8 for likelihood that participants would be working with STRAT7 over the next 12 months. Other notably high scores were for categories including AI, data visualisation and staff retention.

There were 307 companies surveyed as part of the RADAR report, 154 of which were STRAT7 clients. To provide a numerical score, the report’s findings were compared to the scores of similar companies in the previous year. Participants in the 2022-23 year included 29 Research & Data agencies, along with 353 full-service agencies.

Barrie Brien, Group CEO of STRAT7, said: 

“Customer satisfaction is the metric that every business should be laser-focused on. We’re constantly extolling the virtues of customer centricity, so I’m delighted these results prove we practise what we preach. Everyone across the group should be extremely proud of what we’ve been able to achieve – and the results stand testament to all the hard work that goes into maintaining the highest standards.

“I relish constructive criticism and no business can afford to be complacent. We’ll be looking hard at those areas where there is room to improve in order to meet our clients’ ever-evolving needs. From that perspective, we’re committed to helping current and potential clients unlock the full range of services that are held across the wider STRAT7 group.”


To find out more about how we help clients become more customer-centric, get in touch.


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.