Predictions for AI in strategic insights in 2024
Hasdeep Sethi, Data Science Director at Bonamy Finch and strat7.ai Data Science Lead, is well placed to predict what’s coming up in the world of AI. He navigates us through the evolving landscape with his top five predictions for the year ahead. To those reading this, it will be of no surprise that ‘AI’ was […]
[Podcast] Waypointers: STRAT7 – An agency at the forefront of AI
Our latest podcast appearance saw Barrie Brien (CEO of STRAT7) and Paul Jackson (Managing Director of STRAT7 Bonamy Finch and strat7.ai lead) talking all things AI with Waypointers – a podcast which brings you insights, analysis and knowledge from the leading lights of the UK agency landscape. In this AI themed episode, Barrie and Paul […]
Brand value is more tangible than you might think
Continuing in our brand series, in this iteration, we will explore how brand centricity can amplify brand value and help companies stay competitive amidst ever-shifting consumer preferences and a quickly-evolving playing field. Beth Clayden is Senior Director, Brand Planning at STRAT7 Rainmakers. Previously Director of Brand Strategy at Interbrand, Director of Planning at Publicis UK […]
Key pillars to brand success in changing times
Over the next two months, we will explore the challenge of staying relevant and competitive as a brand amidst ever-shifting consumer preferences, especially as technological progressions and fierce competition constantly reshape the playing field. Alice Hedlund, Principal at STRAT7 Advisory, explores three key pillars to maximise brand value and growth in a changing market landscape: […]
Doing more with your core: 3 ways to add real value
Don’t worry, this isn’t another article on how to get back in shape after the festive period! Being efficient in how you use your time, resource and budget will always be a hot topic (you can still watch our webinar from last year on this here). So today, Tom Carvell, Principal at STRAT7 Advisory, shares […]
Understanding customer centricity in pharma and healthcare: 5 key takeouts
Customer centricity isn’t a new topic, but has the healthcare and pharmaceutical industry truly got a handle on it? We had a really interesting discussion on this in our recent webinar and were fortunate to have Lucy Mitchell from Jazz Pharmaceuticals join us to give her perspective. It’s not too late to watch the webinar […]
How is the pharma landscape evolving, and what does that mean for brands?
Customer centricity isn’t a new topic, but has the pharmaceutical industry truly got a handle on it? We’ve summarized the key takeouts from our webinar.
The change challenge: Reinventing customer centricity in the pharma industry
Björn Dufwenberg, Managing Director at STRAT7 Advisory, shares how pharma and healthcare companies can adopt a more customer-centric approach, meeting the changing needs of their customers while delivering more value to them. STRAT7 Advisory together with Incite Health, will be running a webinar to explore how, in today’s business landscape – where change is happening […]
Help! My segmentation is failing
Ahead of our upcoming webinar – The Client’s Guide to Transformational Segmentation – we’ve invited Helen Donald, Partner at STRAT7 Advisory, to share how we approach a key part of making a new segmentation framework a success – the deployment. So you have a really strong segmentation, designed against clear business objectives… It’s all plain […]
[Podcast] This is Influence: Lessons in leadership and resilience
Our Group CEO Barrie Brien was recently interviewed by Nathan Anibaba, the host of industry podcast This is Influence, a show about how B2B brands and execs can become more influential. So you have a really strong segmentation, designed against clear business objectives… In this episode, Barrie tells Nathan what he’s learnt about building businesses and driving growth both […]
