Segmenting the Skies – Enhancing Skyscanner’s Traveller First Strategy
Identifying booking personas and trip types to elevate strategy through a segmentation-led approach Traveller First Strategy Used by more than 100m people a month, Skyscanner is the heavyweight champ of travel search engines. The (air) space it operates in is getting more competitive, however, and the pandemic has brought about paradigm shifts, shaking up travel […]
Growing and retaining female membership for PureGym
How do you refine your proposition to attract and retain different needs within your target market? PureGym, the UK’s largest budget gym chain, wanted to ensure their proposition was equally on point for both male and female members. Male membership far outweighed female membership and they wanted to understand why. Addressing the gender imbalance PureGym, […]
Future Neighbourhoods – Designing Happy Homes and Caring Communities
Developing a brand asset strategy to support five year plan to create progressive new neighbourhoods Brand Asset Strategy Get Living are respected leaders in the build to rent field, with innovations including ditching deposits and fees, allowing redecorating and introducing three-year tenancies and resident-only break clauses as standard. With a five year plan to create […]
