Vendor Due Diligence: Fuelling Freshcut Foods’ Sale to Flywheel Partners

Providing vendor commercial due diligence to support the successful sale of Freshcut Foods to Flywheel Partners Meet the client Freshcut Foods supplies more than 300 plant-based ingredients to over 40 foodservice operators, food manufacturers and B2B clients in the UK. Established in 2003, the company employs over 320 staff across three manufacturing facilities in Nottingham, […]

How we used AI to analyse viewer conversations for ITV

STRAT7 Case Study

Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network.  Meet the client ITV is the oldest commercial television network in the UK. Their free-to-air service is host to popular shows like I’m A Celebrity, Get Me Out Of Here!, Love Island and Coronation Street.  Millions tune in every week […]

Using AI to rapidly analyse conversations in the US Heartburn Category

STRAT7 Case Study

Performing analysis and strategic insights on over 100,000 public conversations and images for a global healthcare company. The research before the research A global healthcare company wanted to conduct research on consumers in the Heartburn category through our sister agency, STRAT7 Incite, with whom they’ve partnered many times.  However, prior to the primary research stage […]

How a long-term partnership with STRAT7 sharpened Burger King’s strategic edge

Meet the client BURGER KING® is the second largest fast food hamburger chain in the world, serving over 11 million customers in 100 countries and U.S territories. With a commitment to high quality, sustainable food, signature recipes, and family-friendly dining experiences, enhancing customer perceptions has always been near the top of the agenda for the […]

Shaping talent strategy with in the healthcare sector

Analysing employee online reviews to help a global healthcare company understand all areas around retention, recruitment and talent development.   Introduction A Global healthcare company, who has partnered with STRAT7 many times, wanted to know how their employee experience compared to that offered by their competitors. They were keen to develop a deep understanding of […]

Segmenting the Skies – Enhancing Skyscanner’s Traveller First Strategy

Case Study - Skyscanner

Identifying booking personas and trip types to elevate strategy through a  segmentation-led approach Traveller First Strategy Used by more than 100m people a month, Skyscanner is the heavyweight champ of travel search engines. The (air) space it operates in is getting more competitive, however, and the pandemic has brought about paradigm shifts, shaking up travel […]

Growing and retaining female membership for PureGym

How do you refine your proposition to attract and retain different needs within your target market?  PureGym, the UK’s largest budget gym chain, wanted to ensure their proposition was equally on point for both male and female members. Male membership far outweighed female membership and they wanted to understand why. Addressing the gender imbalance PureGym, […]

Future Neighbourhoods – Designing Happy Homes and Caring Communities

STRAT7 Crowd DNA - Get Living Case Study

Developing a brand asset strategy to support five year plan to create progressive new neighbourhoods Brand Asset Strategy Get Living are respected leaders in the build to rent field, with innovations including ditching deposits and fees, allowing redecorating and introducing three-year tenancies and resident-only break clauses as standard. With a five year plan to create […]