STRAT7 reports strong growth in FY2023 with group revenue up 48%

STRAT7 today announced its financial performance for fiscal year 2023 (to June 30th), which saw reported Group revenues of $76 million, a year-on-year increase of 48%.

STRAT7 also made key investments in its US business. These included opening new offices in New York and LA, hiring several new senior executives in the region and gaining new long-term relationships with US-based clients. Following the acquisitions of Rainmakers and Jigsaw, US-headquartered clients now account for almost 50% of global revenue and this increase has contributed to the strong demand for the Group’s services from global enterprises, including many Fortune 500 companies. 

Barrie Brien, CEO at STRAT7, says: “Our position as a technology-enabled data and insight-led advisory group means we can truly help multinational clients understand, predict, and act on change. Since STRAT7 launched in 2019, the pace of change has accelerated beyond what anyone could reasonably have predicted. Our own rapid growth speaks to just how seriously global businesses take this challenge.

We are expanding our capabilities to meet clients’ needs and have made significant investments in our people, technology and operating platforms over the past 12 months. We’re well-positioned to maintain this momentum, with a particular focus on building our physical presence in the US as the next stage in our growth plans.”

Key strategic announcements in 2023 included the launch of STRAT7 Advisory, a consulting practice that develops customer-centric brand strategies, and the acquisitions of Jigsaw Research and Rainmakers CSI, two leading strategic insight agencies with a strong US client base.

The Group continues to innovate and invest in its technology platforms, notably in AI and machine learning tools. This includes ongoing investments in, which was launched in 2021. provides unique opportunities to analyse customer needs, interactions and preferences through unstructured data sources. This also allows STRAT7 to scale operations and work even more effectively to provide better value for clients.  

The team grew through a number of new hires and internal appointments in FY2023 with a focus on developing AI-powered platforms and methodologies, and to implement new ways of working to drive efficiencies across the Group.

Highlights of FY2023 include:

● Reported revenue for the group increased by 48% to $76 million.

● Proforma revenues were $80m with double digit organic growth.

● Acquisition of Jigsaw Research and Rainmakers CSI, two leading strategic insight agencies.

● Launch of STRAT7 Advisory, a consulting practice that develops customer-centric brand strategies.

● Researchbods opened its first US office in New York; Crowd DNA and Incite increased their headcount in the US region.

● STRAT7 began the process of becoming a certified B Corporation.


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.