Jigsaw Research joins STRAT7

Jigsaw Research, the market research and insights consultancy, joins STRAT7

STRAT7 today announced that Jigsaw Research, an award-winning strategic insight consultancy, has joined the group.

The deal is the third investment by STRAT7 in the past two years, following the purchase of insight consultancy, Incite, in September 2021 and cultural trend specialists, Crowd DNA, in November 2020. Each acquisition supports STRAT7’s ambitious growth strategy; and with over £60 million in revenue and 350 people across the globe, this latest investment strengthens the Group’s tech-enabled, strategic insight services for global brands to understand, predict and act on change.

Founded in 1998, Jigsaw delivers integrated quantitative and qualitative research services across a range of sectors, including Financial Services, Technology, Media and Telecoms, Life Sciences, Professional Services, Public Sector and Retail.  It boasts a global blue-chip client list including American Express, M&S, Lloyds, BBC, ITV, Sage, Vodafone, PwC, Deloitte and Ofcom.

With a team of senior only researchers, Jigsaw tailors every project, using and creating the best-fitting techniques to help clients answer their most challenging questions and solve their most difficult problems.

Through its proprietary online research platform, Whycatcher, Jigsaw captures in the moment insights within both one-off projects and online research communities. The platform is the first to fully integrate WhatsApp, an award-winning innovation, giving participants a user friendly and intuitive interface unmatched by competitor platforms.

Barrie Brien, CEO of STRAT7 said: “As an ambitious, fast-growing tech-enabled strategic insights group, we’re always looking out for exciting, innovative companies to join us. Jigsaw fits the bill perfectly. The quality of the team’s thinking, their creative approaches and their superb client service means they have built a highly trusted and respected brand. This is reflected in excellent client retention levels, strong growth profile and numerous prestigious awards (including MRS’ Global Agency of the Year and Innovation of the Year).

Like STRAT7, their approach is also underpinned by a culture of innovation. Our teams are already working together to use Jigsaw’s automated WhatsApp interface into ex-plor, Researchbods’ insight community platform and broader group solutions to provide clients even deeper, richer, real-time insights.

And, finally, with the Jigsaw team delivering research projects in more than 50 countries across multiple sectors, the partnership continues to boost STRAT7’s presence in several industries and geographies around the globe”.

Sue van Meeteren, founder and CEO of Jigsaw Research, said:

“We have huge admiration for the businesses that are already part of STRAT7 and we are really excited to be joining the group. It gives us the opportunity to expand our capabilities and provide our clients with additional services, especially in the form of data analytics and international cultural insights; and STRAT7’s international footprint, especially in the US, means we are able to service our global clients more effectively. STRAT7’s expertise in research technology platforms also enables us to work together to accelerate the development of our award-winning online research tools. We bring complementary skills and experience to the group and we can’t wait to get started!”

About STRAT7

STRAT7 is a strategic insight consultancy, powered by technology, data and analytics. We enable global businesses to understand, predict and act on change through our joined-up team of specialists, powered by technology, data analytics and insight-driven strategy. We identify how our changing world influences human behaviour and expectations, and how brands can create value from that change. For their business and their customers.

Our specialist teams include: STRAT7 Researchbods who provide real-time customer insights community platform; STRAT7 Bonamy Finch who provide segmentation and advanced analytics expertise; STRAT7 Crowd DNA who provide culturally charged commercial advantage for brands; and STRAT7 Incite who provide research, planning and strategic solutions.

STRAT7 is headquartered in London with offices in Amsterdam, Chicago, Leeds, Melbourne, New York, San Francisco, Singapore, Stockholm and Sydney.


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.