Rainmakers CSI joins STRAT7

STRAT7 Boosts Global Capabilities with Acquisition of Rainmakers CSI


STRAT7, the global strategic insight and customer analytics group, announced today the acquisition of Rainmakers CSI Ltd (“Rainmakers”), the strategy, insight and planning consultancy.


STRAT7 Rainmakers Logo

Specialising in delivering profitable growth strategies based on insight, Rainmakers CSI provides high-end consultancy services to blue chip B2B and B2C clients spanning a range of sectors, including Financial Services, FMCG, Healthcare, and Media & Entertainment. Rainmakers’ impressive client list includes global leaders such as MetLife, Johnson & Johnson, Nomad Foods, and Diageo. More than half of Rainmakers’ work originates in the US.

This acquisition offers significant benefits to the clients and people of both organisations. It enables STRAT7 to strengthen its position in the US market, expand its global services and offer Rainmakers’ consulting capabilities to existing STRAT7 clients. Rainmakers’ clients will gain access to the breadth and depth of STRAT7’s technology, data and insight solutions globally. Employees throughout the expanded group will benefit from new opportunities to share expertise and wider career development options.

As part of this exciting journey, Rainmakers CSI will be integrated into Incite, a STRAT7 agency, over the next 6 months.

Barrie Brien, CEO of STRAT7, said: “We are thrilled to have Rainmakers join STRAT7. Their highly experienced and talented senior team, coupled with strong global services and loyal enterprise clients, make them an excellent fit with our business. Furthermore, Rainmakers’ commitment to providing highly commercial results for clients, delivered through focused, agile client teams, fully aligns with STRAT7 Incite’s core values. We look forward to integrating Rainmakers CSI into the Incite team over the coming months and leveraging our broader group capabilities to support our clients in driving customer-centric growth.”

Colin Buckingham, CEO of Rainmakers, said: “We’re delighted to be joining forces with STRAT7. Being part of STRAT7 gives us the opportunity to scale our own proposition, bring greater value to our clients, offer exciting new opportunities to our people, and expand our business. We will gain access to STRAT7’s extensive range of technology-powered data and insight solutions, their fantastic client base, and their global capabilities.”


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.