STRAT7 launches AI-driven unstructured data capability

STRAT7 are helping business decision-makers gain a competitive edge by delivering structured analysis from unstructured data sources at scale.

Today, STRAT7 announced the launch of, an unstructured data analysis capability that delivers commercial advantage for brand, marketing and product teams globally. uses NLP (natural language processing), AI and machine learning to rapidly speed-up analysis of carefully curated global online data sources – such as forums, search, social platforms, review sites, client sales and behavioural data sets. is a global capability, supporting multi-linguistic analysis.

By leveraging the power of, STRAT7’s team of insight and strategy consultants are providing even richer, nuanced and transformative insights to support a wide range of strategic challenges – including trends forecasting, segmentation, brand positioning, customer experience, comms and innovation. 

Matilda Andersson, Group Managing Director at STRAT7 Crowd DNA, who leads the development of, says:

Despite advances in technology, brands are still struggling to extract meaningful insight out of unstructured data. One of the ways we’re using is to help our clients identify emerging, often ‘invisible’ cultural signals within bigger cultural trends to help our clients stay ahead of the curve.

Barrie Brien, CEO at STRAT7 adds:

“We work with some of the world’s most ambitious brands and they are constantly looking for new ways to drive growth and accelerate away from the competition. Access to high quality data – and the ability to quickly extract more value from ever-increasing amounts of unstructured data sources – is critical to their future success.

Our clients are already benefiting from our unstructured data capabilities. STRAT7 Crowd DNA, our specialist cultural insights and strategy consultancy, is working with a streaming service, a social media platform and an e-tailer to uncover emerging cultural trends using Our team at STRAT7 Bonamy Finch is using AI and machine learning to analyse unstructured social data to complement their brand and customer experience, and segmentation offerings. And STRAT7 ResearchBods is working on ways to enrich insight community data using unstructured data sources.”

Published: 7 Jul 2021

Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.