Björn Dufwenberg joins STRAT7 as Managing Director

STRAT7, the strategic insight consultancy, has appointed Björn Dufwenberg to head up the group’s consulting practice.

Based in Stockholm, Björn Dufwenberg will drive the expansion of the business by helping clients leverage customer-centric transformation strategies.

Björn has over fifteen years’ experience in brand, innovation, and customer experience strategy, working in both consulting and agency roles. He has worked across a broad range of industries including financial services, beverages, FMCG, consumer durables, and industrial goods.

His previous roles include Partner at brand and innovation agency Pond in Stockholm, which was acquired by PwC in 2017. Subsequently he led PwC Sweden’s Customer Strategy team, with a focus on customer-led transformation.

Martin Hörnqvist, Founding Partner at STRAT7, comments:

“We’re delighted to have Björn on board to further bolster our senior team at STRAT7. He brings a wealth of experience in customer-centricity and a strong background in sales, marketing and operations to help our clients put strategies into action. I see the business going from strength to strength as we continue to recruit for several positions over the coming months.”

Published: 10 Jun 2021