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STRAT7 launches The Exchange, a programme of private roundtables and dinners
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Where tensions collide: Three new signals of value for brands
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A global retailer had 20,000 products and no way to tell which ones customers needed
Driving a smoking cessation brand’s next phase of growth
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Making your segmentation connect: How to link segments to your existing data and activities
Low vs high purchase frequency: Tailoring your segmentation approach
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Setting clear goals for your segmentation project: Tools and frameworks
3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate
What is customer segmentation and why it matters for business growth
How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)
