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Analytics & AI

Future proof your business with AI-powered insights​

AI-powered market research

Make your data work harder with our proprietary generative and analytical AI toolkit.


We seamlessly integrate AI into our solutions, processes and platforms to deliver AI-powered strategies that help you get closer to your customers in faster, smarter ways.

Our proprietary AI toolkit helps us to analyse and act on the perspectives that make a difference – so you can translate customer feedback into real results.

Case Studies

Real stories of AI and analytics success.


See how we seamlessly integrated AI into our solutions, processes and platforms to deliver AI-powered strategies.

Your AI market research company

STRAT7 - At the forefront of AI.


Our specialist AI team combines senior business advisors, researchers, data scientists, infrastructure, engineers and security experts to create and build AI into our solutions, processes and platforms.

AI-driven analysis

We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models. 

We have over 20 years using a variety of predictive Machine Learning techniques to enhance customer interactions (eg CRM optimisation) and make smarter market decisions (eg marketing mix modelling).

strat7GPT is our proprietary generative AI tool that leverages text-based data sources, such as PDFs, reports, news, announcements, and call logs, to synthesise intelligence quickly and efficiently.

Our own AI platform to discover online insights and opportunity at scale and pace, and integration of AI-driven analysis techniques and strat7GPT security and scaling to bring NLP and generative AI benefits to our qualitative and quantitative platforms.

AI & analytics company

Our AI toolkit can help you:

Gather insights at scale

Extract valuable insights. Gather insights at scale.

Absorb, structure and quantify vast amounts of information from multiple sources to extract valuable insights and tell powerful data-driven stories.

Speak the language of consumers. Discover unconscious truths.

Eliminate the ‘noise’ from unstructured data and uncover the ‘why’ behind what consumers really think, feel and do to build stronger connections.

Look under the surface. Make decisions with confidence.

Combine multiple datasets to develop a deeper perspective on customers’ needs, behaviours and attitudes.

Unlock tomorrow’s opportunities today. Predict and get ahead of change.

Fuse your customer database, primary research and 3rd party data to make confident customer and market predictions.

Make it happen. Empower action.

Use the latest machine learning and quantitative nalytical techniques, with a focus on providing diagnostic vidence to take action.

Time-efficient and cost-effective. Save time and money.

Collect and analyse vast quantities of data at a fraction of the cost and time of traditional research techniques.

Why work with the STRAT7 team?


Specialist insight methodologies

We can access thousands of online data sources through subscriptions, APIs and web scraping, including forums and social media.

Improve survey responses

Maximise the context, clarity and value of respondent inputs with intelligent questioning powered by NLP and generative AI.

Demonstrated history of success

From Ikea, to the NFL and Asahi, we know what it means to support the world’s biggest brands with their most ambitious research projects.

Diverse team of experts

From implementation to integration, the STRAT7 team features world-class specialists across data science, engineering and consultancy.

Client centred solutions

We’re not interested in AI for its own sake. We’re focused on using it to provide quicker and smarter answers to our clients’ business questions

AI trained for ethical insights

Our bespoke AI toolkit has been stress tested and optimised, providing robust and balanced data rather than out-of-the-box solutions that re-enforce stereotypes.

Putting users in control

We use AI to assist, not provide answers. Avoiding hallucinations through human-controlled data collection and ensuring AI reveals its sources, we enable confident recommendations.

Data secure

Our ISO accreditation and data policies ensure a secure environment for analysing private and public data, giving you the benefits of commercial generative AI without the risks.

Let’s start talking.

Whether you’re shaping launch strategy, optimising franchise performance, 
or positioning pipeline assets, we’re here to help you move forward with confidence.

Paul Jackson

Paul Jackson

Ready for a different
kind of partner?

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