STRAT7 announces exceptional growth in FY22

STRAT7, the tech-enabled insight consultancy, announces an exceptionally strong financial performance for FY22 (to 30th June 2022), only its third year since launch.

Highlights for the STRAT7 group include:

• Revenue grew organically by over 30% to just under £50 million.
• Strong performance across the group, especially from overseas offices in the US and APAC.
• Added a host of new enterprise clients to an already impressive roster of long-term global clients.
• Increased collaboration across specialist teams to deliver a range of new, innovative solutions.
• Successful integration of Incite, the insight consultancy, since joining in September 2021.
• Senior promotions to underpin ambitious growth plans.
• Over eighty new roles to service growing global client base.

Barrie Brien, CEO at STRAT7, comments:

“It has been another busy, exciting and successful twelve months for STRAT7. We’ve seen very strong organic growth for the third year running through growing existing long-term relationships with our enterprise accounts and adding a considerable number of new global clients. The results are testament to how well our teams are working together to bring the best of what STRAT7 offers to our clients’ challenges.

Since launching in April 2019, we’re proud to have included cultural trend specialists, Crowd DNA, and insight consultancy, Incite, into the group. We’ve introduced new capabilities such as, our AI and machine learning unstructured data offer, and invested heavily in our technology insight platform, ex-plor. We are now over 300 people across ten global locations, and will continue to actively invest in new capabilities, new technology and our talent.

Our mission is to enable global businesses to understand, predict and act on their dynamically changing markets; and I believe our strong financial performance reflects the trust that our clients have in the STRAT7 team to help them create a sustainable commercial advantage in the face of continual change.”

Published: 5th July 2022


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.