STRAT7 launches secure generative AI tool, strat7GPT

Our AI team have launched a secure generative AI tool for use by all consultants across the STRAT7 group.

The strat7GPT tool ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations, call logs, and more.

Paul Jackson, joint lead of, says: “Generative AI tools like ChatGPT offer huge potential to drive efficiencies. While the landscape is changing fast, responsible businesses that handle proprietary data remain wary of off-the-shelf services. 

“We wanted to bring the same advantages to our clients, but within a secure environment that would support confidentiality agreements and speed up strategic delivery to our clients. As such, we needed to maintain control of client data and remove any risk of it leaking into the public domain.”

strat7GPT can quickly synthesise data at scale. Used in conjunction with the bespoke toolkit, which gathers and analyses unstructured data, it can be used for a broad range of use cases. These include cultural landscaping, category understanding, customer closeness and brand strategy. 

Paul Jackson explains: “We can do much of what other generative AI tools do, summarise documents, refine copy and so-on. However, we’ve also worked closely with our team and clients to pinpoint real-world AI applications, training strat7GPT to serve their unique business needs.”  

Our bespoke strat7GPT tool was developed with three specialist applications in mind: 

  • First to efficiently prepare data by getting to the heart of the real issue.
  • Second to synthesise it to summarise and create new insights.
  • And finally to inspire users to create more engaging content and messaging. 

Paul Jackson expands: “Colleagues can use strat7GPT to supercharge their capabilities; they could use it to suggest questionnaire content building on desk research, collate competitor intelligence, or quickly identify relevant quotes from qual data that will bring customer stories to life.”

strat7GPT is being rolled out with training over the coming weeks. It is the second AI powered technology to be released for internal STRAT7 use by, following the launch of cultural trends platform Crowd Signals in 2021.

The roadmap and strategy have been developed to make AI part of the day-to-day experience across all teams (not just the group’s data scientists), and to integrate AI with other bespoke STRAT7 platforms (such as ex-plor communities and Whycatcher). Additionally, the team continues to enhance the STRAT7 data science toolkit to answer business questions with unstructured data.


For more information visit


Joe Lockey

Senior Analyst

Joe joined us after completing rotations across our consumer, services and health sectors, whilst gaining exposure to both qualitative and quantitative research techniques.


Alice Hedlund


Alice has experience in customer-centric growth, brand strategy and innovation at global scale. She specialises in brand transformation journeys, bridging the gap between business and brand strategy to create holistic and actionable plans for impactful growth.

Helen Donald


Job Title

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Tom Carvell


Tom has a science background with a PhD in Materials Chemistry. He has spent most of his career working on in-house front-end innovation where he delivered mid/long term strategic projects for brands such as Durex, Scholl, Veet and KY. He is focussed on delivering pragmatic but provocative innovation strategy for CPG categories.

Manick Pratheeban

Senior Principal

Manick is a brand strategy and consumer insight specialist with 15+ years’ experience helping to grow some of the world’s biggest brands. He has a proven track record of translating trends, consumer, and market data into actionable insights to formulate growth strategies.

Kate Jones

Senior Principal

Kate has over a decade of experience in creating transformative strategies for customer-focused businesses. With a background in consumer insight and behaviour change across consumer health, packaged goods, leisure, banking and other sectors she focuses on elevating the customer experience to create human-centric innovations and foster impactful growth.

Jacob Gascoine-Becker


Jacob specialises in leveraging consumer research to inform investment strategy and business case development. A management consultant since 2014, he previously spent eight years working in ecommerce and digital marketing.

Ines Achabal

Senior Analyst

Ines is inately curious and creative. She is known for her expansive thinking when exploring client challenges and elevating the visual quality of outputs to maximise their impact.

Helene Mills


Helene has 20+ years’ experience advising business leaders and investors on growth strategy based upon consumer and market intelligence. Her particular specialism lies in leisure, retail, food and beverage sectors.

Helen Donald

Helen Donald


Helen has consulted businesses at different stages of growth across a variety of sectors, specialising in consumer packaged goods and consumer healthcare. She is an adept strategist, bringing clarity to the most complex of situations and connecting dots to create rich, future-proofed platforms for innovation, brand positioning and growth.

Allan Chen STRAT7 Advisory

Allan Chen

Senior Principal

Allan’s core skillset provides an analytical and commercial lens to address client challenges. He started his career as an actuary, and since then has held a broad range of strategic roles, improving performance across the private and public sector.


Björn Dufwenberg

Managing Director​

Björn has 15+ years’ experience in insight-driven transformation, across management consulting, as well as brand and innovation agency roles. Most recently he headed up the Customer-Led Transformation practice at PwC Sweden, until joining STRAT7 in 2021. He’s worked on global projects covering consumer goods, durables, spirits and beverages, retail, banking, and private equity.

Kamilla Dala

Senior Principal

Kamilla has 10+ years’ experience leading and implementing insight-driven transformation within global matrix organisations in durable and consumable goods. Areas of expertise cover segmentation, uncovering and translating actionable consumer insights within innovation, product development, brand positioning, strategy and marketing.