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Competitor analysis

Understand, overshadow and outcompete your rivals

Specialist competitor insight solutions

Outsmart your rivals with powerful competitor insights

Our strategic research has helped major brands across the globe to assess competitor strengths, weaknesses and opportunities to grow market share.

STRAT7 can get granular with your competitors  – gathering meaningful insights into their positioning, offering and marketing to help you make your next move with authority.

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What our clients say about us

Smarter insights. Better decisions.

By scoping the tactics and capabilities of your rivals, you can make informed strategic decisions to enhance your branding and communications, alter pricing, improve customer experience and grow your market share.

Enhance your sales and marketing strategy

Redefine your sales and marketing strategies by capitalising on untapped opportunities, differentiating your brand from the get-go.

Identify growth opportunities

By identifying gaps in the market or unmet customer needs, we can help you innovate and expand your offerings to tap into new revenue streams.

Benchmark your performance

Compare and contrast performance against key competitors, determining areas for improvement and realistic growth goals.

Stay ahead of industry trends

Be the first to respond to evolving trends and competitor innovations. Adapt proactively and stay at the forefront of your industry.

Gain a competitive advantage

Outmanoeuvre your competitors through enhanced pricing, innovation, marketing, branding and more.

Competitor analysis services case studies

We’ve helped some of the world’s biggest brands understand, overcome and outshine their industry rivals through competitive research.

We help your business understand

By gathering data from consumers, social media and government sources, our competitor analysis services contrast your business and brand against key rivals.

Our insights highlight your areas of outsized influence, potential shortcomings, and the competitive learnings you can gain from their market, brand and CX initiatives.

What do your rivals do effectively? Where do you fall short in comparison? Do they have any offerings your consumers are crying out for?

We collect meaningful insights to paint a detailed picture of how consumers perceive your competitors, and your business, by comparison.

How are your competitors positioned in the market? Is their share increasing or shrinking? How effective are their newest marketing campaigns?

With competitor research we can help you understand exactly how your rivals are positioned and where there may be opportunities for you to acquire greater share.

Our clients

Brands we’ve helped win at change

Why choose STRAT7 for competitor research?

Global reach, local presence

With headquarters in cities around the world, we have the capacity to investigate, analyse and evaluate competitors across the globe.

 

Flexible and
collaborative

We offer flexible programmes tailored to your needs, adapting in scale, size and speed to support your decision-making process.

 

Demonstrated history of success

From Ikea, to the NFL and Asahi, we know what it means to support the world’s biggest brands with their most ambitious projects.

Diverse team of
experts

Our team’s diverse skillsets and capabilities make us the first choice agency for the brands you know and love, trusted to consistently produce detailed and actionable competitor insights.

 

AI-fed,
human-led

Competitor research in your industry

We help brands across a variety of industries – from media to travel and healthcare – learn from their competitors and capture market share.

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Let us know how we can help you win at change.

A bit more about us

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A well trained assistant

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Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

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Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio