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The energy and utilities sector faces unprecedented challenges as firms navigate the complex transition to Net Zero. From the urgent need to maintain security of supply to the vital need to shift to cleaner, renewable energy sources, the industry has to balance multiple competing priorities, and still ensure affordability and a Just Transition.
Our research helps clients anticipate the evolving needs of customers, regulators and other stakeholders in this ever-shifting landscape. By helping you understand the sector’s diverse perspectives, we can identify opportunities and aid in mitigating the potential risks. With research and insights from STRAT7, you can build a foundation for developing adaptable, consumer-centric offerings that support sustainable growth and a more resilient energy future.
We combine advanced analytics with deep sector expertise to help energy and utility companies navigate complex market dynamics, regulatory changes, and evolving consumer expectations.
Gain a deeper understanding of your stakeholders, whether they’re staff, consumers or businesses, and better ground your decision-making in actionable insights.
Collect and digest huge quantities of data on your customers, market and rivals to predict trends, identify emerging strategies and gain a competitive edge.
Build brand and communication distinctiveness to cut through the low consumer engagement and lack of brand differentiation in the energy and utilities sector.
Air Wick
How we helped Air Wick translate insights into unique product innovation strategies that form the backbone of their pipeline.
Understanding the sentiments and concerns of your customers is crucial for navigating a smooth transition to a greener energy future, while avoiding the risk of backlash.
The road to Net Zero is long, winding and narrow, but with greater insight into customer and market sentiments, we will keep you on course to a smooth transition, and secure consumer buy-in.
With a more complete understanding of the vulnerabilities in your supply chain from instability, you can anticipate turmoil, build resilience and withstand any storm.
Investing in expert customer and market research gives you the information you need to make data-driven decisions and maintain customer satisfaction, even in the face of rising operational costs.
We can help you develop effective compliance strategies, build strong stakeholder relationships, and not only avoid costly penalties, but position yourself for long-term success in a rapidly-evolving regulatory environment.
No matter your energy sector, we can help you plot a course to a more sustainable future, avoiding risks and achieving consistent growth.
Navigate the switch to Net Zero, transform your current messaging and power sustainable future growth.
Anticipate and adapt to withstand regulatory pressures, volatile price fluctuations and increasing challenges from renewable sources.
Tap into our valuable customer and market insights to make more informed decisions on messaging, emerging solutions and bundling.
Harness our expertise to weather industry challenges, capitalise on emerging opportunities, and generate sustainable growth.
We drill down into your industry’s data to refine strategic decisions, navigate the turbulent market, and fuel ongoing growth.
Accelerate growth, drive innovation and lead the charge to a sustainable future, powered by in-depth market and customer understanding.
Strategic guidance for gas, electricity, water, and beyond
No matter your energy sector, we can help you plot a course to a more sustainable future, avoiding risks and achieving consistent growth.
Electricity
Navigate the switch to Net Zero, transform your current messaging and power sustainable future growth.
Gas
Anticipate and adapt to withstand regulatory pressures, volatile price fluctuations and increasing challenges from renewable sources.
Water and wastewater
Tap into our valuable customer and market insights to make more informed decisions on messaging, emerging solutions and bundling.
Renewable energy
Harness our expertise to weather industry challenges, capitalise on emerging opportunities, and generate sustainable growth.
Oil & petroleum
We drill down into your industry’s data to refine strategic decisions, navigate the turbulent market, and fuel ongoing growth.
Electric vehicle infrastructure
Accelerate growth, drive innovation and lead the charge to a sustainable future, powered by in-depth market and customer understanding.
With headquarters in cities around the world, we can easily investigate, analyse and evaluate any global energy or utilities market you need.
Through cutting-edge machine learning, NLP and generative AI implementation, we intelligently probe respondents to maximise the value of the data we get from consumers.
We offer flexible, collaborative programmes tailored to the needs of energy and utilities companies – adapting in scale, size and speed to support decision-making on your terms.
We collect and integrate data from a wide variety of sources, to generate a more comprehensive view of our clients, their customers and their industry competitors.
Why work with STRAT7 for energy & utility market research?
Global reach, regional presence
With headquarters in cities around the world, we can easily investigate, analyse and evaluate any global energy or utilities market you need.
AI-fed, human-led
Through cutting-edge machine learning, NLP and generative AI implementation, we intelligently probe respondents to maximise the value of the data we get from consumers.
Flexible and collaborative
We offer flexible, collaborative programmes tailored to the needs of energy and utilities companies – adapting in scale, size and speed to support decision-making on your terms.
Specialised insight methodologies
We collect and integrate data from a wide variety of sources, to generate a more comprehensive view of our clients, their customers and their industry competitors.
Map demand to segment target audiences and prioritise product opportunities, keeping costs low for consumers, while preserving profit margins.
From domestic gas to electric car infrastructure, we can help you bundle, market and target your products in the most effective way possible.
We immerse our research in your consumers’ lived experiences to understand their needs, pain points and shifting attitudes on a truly personal level.
Synthesising existing data to understand the broader market dynamics, emerging trends, and competitive landscape prior to any primary data collection.
Conducting interviews with field experts, academics, and influencers, we enrich our research with professional opinions on your energy or utility market’s state of play and future.
Through sentiment analysis, social listening and AI-powered research, our analysts build up a comprehensive picture of your UX from a consumer’s perspective.
The world is in a state of constant flux, compelling businesses to either adapt or face the threat of failure. With consumer preferences shifting, technological advancements progressing rapidly, and intense competition reshaping markets, maintaining a lead has become an increasingly complex challenge.
Energy and utilities market research is a specialised field that involves studying consumer behaviour, market trends, and industry dynamics within the energy and utilities sector. This sector encompasses a wide range of industries, including electricity, natural gas, water, and waste management.
We use a variety of AI-driven techniques to analyse unstructured data at volume, including: topic modelling, emotion detection, semiotics at scale and proprietary large language models. With these tools, we can collect and analyse huge quantities of data to monitor and predict trends and keep businesses nimble in a constantly-fluctuating industry.
We can help utilities companies adapt to regulatory changes and compliance by tracking regulatory changes and analysing their potential impact, and help implement effective reporting systems to track compliance performance.
The global shift towards renewable energy and the need to reduce carbon emissions has forced energy and utilities companies to adapt their business models and invest in clean energy technologies. At the same time, increasingly extreme weather events are increasing the risk of damage to critical infrastructure.
We can work with companies from any area of the energy and utility industries, and have helped brands from all regions of the world and industry sectors. Our client list, both past and present, has included Shell, OVO and Ofgem.
Predictive analytics can significantly benefit energy and utilities companies by providing valuable insights and enabling data-driven decision-making. We can analyse both historical and real-time data from customers, markets and grids to help forecast supply and demand, and adapt targeting to anticipate future industry shifts.
At STRAT7, we differentiate ourselves by combining traditional market research with advanced technology and innovative methodologies. Our focus is on providing actionable insights that drive real business impact.
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