What is retail market research?

Retail market research is the systematic gathering, recording, and analysis of data about retail markets, consumers, and competitors. It provides valuable insights that help businesses understand consumer behaviour, market trends, and competitive landscapes to make informed decisions and improve their performance.

What is FMCG market research?

FMCG (Fast-Moving Consumer Goods) market research is a specialised form of market research that focuses on products with a rapid turnover rate, like food, beverages, toiletries, and household goods. These products are typically consumed or used up quickly, leading to frequent repurchases.

How does STRAT7 utilise data analytics and AI for retail insights?

Market and customer research can: Help businesses identify and capitalise on emerging trends in rapidly-evolving consumer preferences Provide insights into competitors’ strengths, weaknesses and strategies, so companies can differentiate themselves and gain a competitive edge Make demand forecasting more accurate, so businesses can anticipate consumer spending patterns in challenging economic conditions Inform more effective marketing strategies that resonate with increasingly-fractured audience segments

What key challenges do retail and FMCG companies face that market research can address?

Retail and FMCG companies face numerous challenges in today’s dynamic marketplace, including shifting consumer preferences, digital transformation, supply chain complexities, and sustainability demands. Market research helps address these challenges by providing insights into changing shopping behaviors, optimizing omnichannel strategies, improving inventory management, and identifying sustainable practices that resonate with consumers while maintaining profitability.

What methodologies does STRAT7 employ for retail and consumer goods market research?

Ethnographic research, cultural insights and semiotics all help us refine your messaging to resonate more effectively with your ideal customers; behavioural analysis and customer journey mapping provide insights into how to improve your operations to be more customer-centric, and unstructured data synthesis, surveys and polls and insight communities can help you better understand the impact of any changes you make.

How does STRAT7 help retailers adapt to changing consumer behaviours and preferences?

STRAT7 offers customer research solutions to understand changing consumer behaviours, such as purchasing habits, value perceptions, and sustainability concerns. We can help develop targeted marketing campaigns and optimise sales strategies based on specific customer segments and their evolving preferences, and we can provide insights for optimising offerings and developing new products that resonate with changing customer needs and tastes.

What types of retail and FMCG organisations does STRAT7 work with?

STRAT7 works with a diverse range of retail and FMCG organizations, from global supermarket chains and department stores to specialty retailers and direct-to-consumer brands. Our clients include multinational FMCG companies producing everything from household essentials to premium consumer goods, as well as emerging brands looking to scale their operations and establish market presence.

What differentiates STRAT7's approach to market insights in the retail and consumer goods sectors?

STRAT7 differentiates itself by combining traditional market research with advanced technology and innovative methodologies. We focus on providing actionable insights that drive real business impact. Our insights and strategies combine deep industry expertise with advanced data analytics and AI. This allows us to scrape and analyse vast quantities of information, to uncover hidden patterns and trends that other research firms may miss. At the same time, our experienced customer and market research teams can investigate any global market you wish, providing you a solid foundation and understanding of your prospective customer base, on an incredibly detailed and personal level.

Marketing strategy services

Transform market opportunities into actionable business growth

Our strategic expertise helps you identify untapped opportunities, outmaneuver competitors, and capture market share with confidence. We analyse your unique growth levers to ensure when the market shifts, you can act decisively and at scale, by placing strategic insights at the core of every decision.

“Our relationship with STRAT7 has been a highly rewarding and collaborative process. We’re extremely happy with the work we’ve done and the results of our joint effort.”

Stéphane Nakhlé | Customer Insights Director, Zurich Insurance

Build your growth roadmap

We can help you win at change.

The research that powers our market strategy consultancy

We have a wide range of tools at our disposal to gather detailed and actionable market insights and inform effective strategies.

Unstructured data synthesis

With AI, we can rapidly process vast customer data sets to identify emerging trends and significant changes in your existing customer base.

Insight communities

By collecting a cross-section of your target audience, we can get rapid, representative feedback on any planned changes to strategy.

Quantitative & qualitative research

We go directly to the source for customer opinions, brand perception, buyer preferences, and shifting consumer sentiment.

Hybrid segmentation

Our sophisticated approach combines multiple data sources to create multifaceted customer segments, ensuring your strategy resonates with the real people behind the data points.

Consumer experience analysis

We analyse behavioural patterns in your commercial audience, comparing them with historical data to identify trends and help you respond proactively to any change.

Ethnographic research

By collecting a cross-section of your target audience, we can get rapid, representative feedback on any planned changes to strategy.

How you’ll benefit from STRAT7 Market Strategy

By rethinking traditional approaches, we develop go-to-market strategies that activate key growth levers, are responsive to fluctuations in your market, and ensure long-term market leadership.

Sales, brand & marketing strategy

Future-proof your demand generation strategy against shifts in culture and changing consumer attitudes.

Product and service innovation

Future-proof your demand generation strategy against shifts in culture and changing consumer attitudes.

Investment prioritisation

We help you allocate your resources more effectively by prioritising investments and innovation that maximise impact.

Brand repositioning

Refine your brand’s image to anticipate evolving market demands, ensuring it resonates as well with tomorrow’s consumers as today’s.

Why choose STRAT7 for your marketing strategy?

Forward-thinking market research driving evidence-based decisions and powering growth

Highly customised strategies

Our programmes are made-to-measure. We build a highly customised evidence base, built around your brand’s needs, to provide a solid foundation for your decision-making.

Global reach, regional presence

Our global reach and international footprint keep us attuned to local dynamics in markets around the world, keeping you connected in meaningful, culturally relevant ways.

Specialist insight methodologies

STRAT7 is home to one of the globe’s most seasoned market research teams, which specialises in gathering impactful insights across a wide range of methodologies.

Flexible and collaborative

The programmes we offer are always tailored to your needs, with scale, size and speed adapted to support your decision-making process on your terms.

What our clients say about us

“”What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together.””

European Planning & Insight, Kraft Heinz

Start Your Market Analysis

If you want to see what a data-driven market and growth strategy can do for your business, we’re here to help. Just fill in the form below, and we’ll be in touch.

Air Wick