AI & analytics

Faster, smarter consumer Insights with AI-powered research

Our proprietary AI toolkit empowers you to gather insights at scale, predict change, and know the unknowns – so you can make smarter decisions that drive real results.

“We were able to unlock valuable insights from a massive amount of unstructured data, at a fraction of the traditional cost and research time. With this newfound understanding of viewer preferences, we’re now equipped to create more impactful commercials that truly resonate with our target audience”

Audience Insights | ITV

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We can help you win at change.

How we make your data work harder with AI

With a range of sources and tools at our fingertips, along with 20 years of machine learning experience, we can gather and analyse a diverse and richer data set that better answers your business questions.

Segmentation

Expedite knowledge review, inspire questionnaire content, and interact with specific audience segments using our segmentation chatbot, strat7gpt.

Culture & trends

Extract emerging trends and hidden intentions from online conversations and imagery using our Signals AI, to help shape your cultural strategy.

Brand & communications

Using Signals, quickly scrape huge numbers of benchmarked brand perceptions from product users, and keep an eye on what your competitors are saying.

Innovation & NPD

With our automated WhatsApp integration, Whycatcher, we can combine AI prompting and analysis to get more insightful feedback on ideas, in your consumers’ own language.

Customer experience

Capture customer journey experiences from text, audio, imagery and video gathered from review sites, call centres, and our proprietary in-the-moment WhatsApp diaries.

Global data collection

Through cutting-edge machine learning, NLP and generative AI implementation, like our proprietary strat7GPT, we help brands extract maximum possible value from their surveys – probing respondents to maximise value.

Generative AI for insight directors: A strategic checklist

This checklist provides a comprehensive guide to strategically and responsibly invest in generative AI. It draws on valuable insight from our own journey integrating AI into STRAT7’s business practices.

How you’ll benefit from STRAT7 AI powered research & insights

We have over 20 years using a variety of predictive Machine Learning techniques to enhance customer interactions and make smarter market decisions.

Detailed insights at scale

Absorb, structure and quantify vast amounts of information from multiple sources to extract valuable insights and tell powerful data-driven stories.

Anticipate and capitalise on change

Fuse your customer database, primary research and 3rd party data to make confident customer and market predictions.

Save time and money

Collect and analyse vast quantities of data at a fraction of the cost and time of traditional research techniques.

Make confident, informed decisions

Combine multiple datasets to develop a deeper perspective on customers’ needs, behaviours and attitudes.

Why choose STRAT7 for your AI driven research?

A global, tech-enabled strategy, insights and analytics agency

Diverse team of experts

From implementation to integration, the STRAT7 team features world-class specialists across data science, engineering and consultancy.

Client-centred solutions

We’re not interested in AI for its own sake. We’re focused on using it to provide quicker and smarter answers to our clients’ business questions.

Specialist insight methodologies

We can access thousands of online data sources through subscriptions, APIs and web scraping, including forums and social media.

Putting you in control

We use AI to prompt answers, not provide them. Avoiding hallucinations through human-controlled data collection, we enable confident recommendations.

What our clients say about us

“STRAT7 helped us conduct a deep dive into customer sentiment and emotions. This analysis uncovered thousands of reviews, social media posts, and blog entries. As a result, we were able to identify not only new use cases for our product but also the emotional triggers that resonate with our audience. This led us to completely reimagine our product positioning and discover exciting new market opportunities.”

Senior Insight Director, Global Software Brand

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Let us know how we can help you win at change

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