Cultural insight & strategy

Unpick the forces underlying how your audience thinks, feels and acts

Our in-house team of researchers, strategists, copywriters, trend forecasters, semioticians, graphic designers and film makers translate insights into stories that help create long term cultural relevance.

“I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice have been invaluable in shaping plans and strategy around our target customer.”

Alasdair Murdoch | CEO, Burger King UK

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We can help you win at change.

Bringing you closer to your audience with cultural insights

With a range of tools at our fingertips, we gather a diverse data set that paints a panoramic picture of your target culture – its values, how it’s changing, and the opportunities it presents.

Extensive desk research

Supported by AI, we unlock insights at scale, examining existing data to gain a thorough appreciation of the culture you seek to understand.

KIN global network

Our global network of academics, experts and thought leaders sit on the ‘cultural frontline’, helping us to identify what’s next for any market.

Forecasting

Blending cultural insights with AI enabled analysis of unstructured social data, we can forecast and focus in on the trajectory of change.

Semiotics

By decoding clues from culture, we can decrypt emerging codes – within a market or across a culture – to understand how consumers interpret your brand and messaging.

Creative studio

With our graphic design, filmmaking and editorial capabilities, we translate data into powerful narratives that will amplify overall impact.

Immersive research

Through immersive, ethnographic and new wave quantitative methods, we capture authenticity, nuance and lived realities.

How we work with culture

Fifteen years in the making, here’s our ebook about creating culturally charged commercial advantages for the world’s most exciting brands. Whether you’re new to cultural insight and strategy or as experienced as they come, we hope you find this read useful and inspiring.

How you’ll benefit from STRAT7 research & insights

Culture is vast and complex. It shapes our identities and drives our choices. To capitalise on a market opportunity, you need to understand what drives your buyers.

Update & align brand position

Define and position your brand to connect and resonate deeply with your consumers.

Review & enhance communication

Understand your audience inside and out, driving effective and impactful communication, fueled by empathy.

Innovate & develop new offerings

Develop new products that shift convention and fulfil emerging customer needs ahead of your competitors.

Enhance customer experiences

Map buyer journeys, identify optimal points of engagement, and deliver exceptional experiences.

Why choose STRAT7 for your retail market research?

A global, tech-enabled strategy, insights and analytics agency

Global reach, regional presence

You’ll find our cultural strategists spread across seven global cities and running projects in over 75 markets, worldwide.

Empathetic but data-driven

We design bespoke, immersive programs that capture lived realities and fuel strategies that power empathy and differentiation.

End-to-end cultural insights

From landscaping studies to tactical initiatives, we support brands looking to disrupt the status quo and harness change to take the lead in their industry.

Diverse team of experts

Our diverse team blends expertise in research, strategy, semiotics, forecasting, film making, design & editorial to be a multipurpose tool for our clients’ benefit

What our clients say about us

“What I enjoy about their way of working is that it’s a true partnership from beginning to end. We challenge each other and work out implications and next steps together.”

European Planning & Insight, Kraft Heinz

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Let us know how we can help you win at change

A bit more about us

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